I offer consulting on marketing and merchandising a modern golf facility.

Responsibilities include document finalization in the purchase of a vehicle, bank funding based on credit score and the filing of correct DMV forms. Compensation is derived from aftermarket products, include warranties and insurance products. Experience includes desking, but current focus is the BDC. The future continues to be shaped by the Internet and dealership's will be driven proactively by appointments and not dependent on passive drive ups.

Reversing declining sales in golf has been an exciting challenge. I look forward to helping golfers improve their game through sound advice and custom fittings. Dick's SG has allowed me to lead a great team in the golf department doing fittings and club repair while talking about golf all day. We have experienced incredible success with a team that loves golf, and our sales increases have been highlighted. On separation, sales had increased 7% over last year compared with district sales down 17%. Total hard goods sales of $370,000 and soft goods of $270,000 with an increase of 3% in Gross Profit.

Opening this Dealership years ago was an exciting endeavor, but management has changed. Working in the Internet Department, my goal is to cycle through the departments and take on a greater role in managing the facility. Although I have had great success selling Hyundai's, it is not my choice industry. As a Sales Manager I might enjoy the business more. My desire is to return to the golf industry.

Project for the Board of The Golf Clubs of California.I managed five of seven properties owned by the partnership "The Golf Clubs of California, LLC. Being tasked with marketing and improving conditions on a case by case basis, we have built teams to focus and improve the bottom line. Typically the property has been left in dis-repair and we create conditions that attract golfers and start a focused marketing campaign to increase rounds. Using weekly goals and task's list, our team has historically witnessed dramatic turn-a-rounds. Most courses boast the finest conditions in town and have had record membership drives. One membership drive produced $150,000 increase over the previous three years. Our Seasonal Resort course opened to 225 rounds at $119 per player and $25k per month in golf shop sales (boasting 44% GP margins). Our team hosted Inbee Parks (three time Major Winner LPGA 2013) Invitational Pro/Am at Rancho California. In one case, it took less than 90 days to have a 10% increase in Facebook "Likes" and over 20 positive comments on GolfNow following 56 negative reviews. I enjoy turn-a-rounds and find them exciting. It has become my niche in this troubled industry.

Project for the Board of The Golf Clubs of California.I was tasked to develop and market an extended campus of California University of Management and Science at The Golf Club of Rancho California. Using the Facility and Faculty we developed a marketing and info-commercial of approximately 5 minutes in length. First designing and building a Club Repair & Fitting Facility, I was privileged to instruct; Clinic Planning, History & Rules, Club Design and Repair, Golf Course Design and Tournament Operations. As the marketing director, my duties included arranging tee times for the students at surrounding golf clubs and conducting tours to visiting applicants. My experience from The Professional Golfers Career College assisted in making this a successful venture.

Previous management had left the facility in dis-repair. Starting with improved conditions, we changed the logo to reflect the new Castle Creek. We embraced the new Daily Deals to attract new customers and marketed the course as a resort stop, selling over 600 tee times in two days and realizing $38k. Average revenue per round rose from $21 to over $34 and rounds increased on a daily basis from under 100 to over 166. Golf shop sales experienced a 100% increase to over $8000 per month.Using Groupon, we raised approx. $40,000 to re-build the bar and grill into a sports bar and saw tournament sales increase from $3000 to over $5000 per event.

As an Instructor I taught diverse subjects in golf to prepare students for a career in the Golf Industry. As a student, I was honored to guest speak on Finance and the History of the Stock Markets. I introduced Facebook to the college and created a page for Alumni, and 2010 classes, piloted & co-Instructed a 5th Semester "Advance Players Program" for aspiring Tour pros and introduced the school to the golf property they eventually purchased.As a recruiter, my duties included the 1st & 2nd call to all Student prospects and enrollment grew from less than 400 students to 650 in 12 months.

Assuming the Head Golf Professional duties which included: conducting tournaments, inspecting course conditions, act as liaison to the Men's & Ladies Clubs, and conduct a Membership Drive. The goals were doomed from the onset. The owner had depleted the property of any cash flow and we experienced frequent utility shutdowns. Conditions were reduced to barely playable conditions and created the opportunity for the sale of the property before bankruptcy. My compensation was minimal and had to be supplemented by teaching and clinics. As a hands on Pro, I opened the shop in the AM and gave lessons in the PM.

As a Golf instructor, I provided lessons on person to person basis. Topics covered included full swing, short game and techniques of putting. Full swing instruction was supported with high speed video, and short game instruction with a library of props. A full day of instruction would comprise of 10-12 lesson between 30 and sixty minutes.

Advanced from Instructor to Head Golf Professional. A unique dilemma where as the owner desired the failure of the course to convert to real estate and a loyal 260 member base wanting to stay open. After my replacement, the course was put into bankruptcy and was subsequently sold.

As my entry to the Golf Industry, I was hired as 1st Assistant directly responsible to the Head Golf Professional. My duties included all aspects of Golf Course Operations (87k rounds p/yr). Our Roseville's Men's Club grew to 450 members. Duties included inventory control of golf shop, clinics and lessons.Conducted free Saturday Clinics to Roseville Seniors and taught individual lessons 10-12 hours per week.

Equities Trader, Lic. 7, 24, 63. Founded Three Rivers Financial, trained over 300 brokers. Traded in NY, Chicago, Florida and Pittsburgh.

Licensed to trade all exchangesHired/trained over two hundred Brokers( cold callers)