Thomas Musser Email & Phone Number

United States

Boston, Massachusetts, United States

Key Technical Achievements as Data Scientist at Roku:🔧 Cross-device Graph Enhancement:Fine-tuned cross-device graph algorithms, integrating Roku data with DataXu datasets, ensuring precision and consistency.Designed advanced monitoring dashboards to vigilantly detect supply chain anomalies, bolstering data accuracy.Automated a rigorous weekly KPI monitoring system for the graph, safeguarding stability and reliability.📺 Innovations in Linear TV Forecasting:Pioneered a Linear TV reach prediction mechanism integrating regression models, panel weights, and sophisticated simulations to meticulously model viewing affinities.This groundbreaking approach ensured optimized Linear reach buying, culminating in a patented methodology.🌐 Streaming Optimization Breakthrough:Developed a strategic framework for guaranteed media buyers, utilizing simulations, cross-device graph insights, and statistical methodologies to pinpoint optimal deals. This initiative was recognized with a patent.🎯 Advanced Multi-touch Attribution Modeling:Integrated Game Theory, survival models, and cutting-edge Recurrent Neural Networks (RNNs) to augment the capabilities of the OneView platform, delivering unparalleled insights.📈 Ad Request Predictive Modeling:Refined a win-rate model for individual ad requests, generating household-level probabilities. This innovation empowers the identification and categorization of potential consumers, standardizing treatment and control cells for more sensitive and cost-effective incrementality experiments.🔍 Fraud Detection Excellence:Engineered a payment system fraud detection algorithm, leveraging multi-dimensional unsupervised modeling techniques to proficiently flag and mitigate outlier activities, fortifying system security.

Boston

Key Achievements as a Data Scientist:🔹 Product Development & Strategy Shift:Spearheaded the creation of the 'Linear Extension' product, enabling traditional TV marketers to tap into incremental Connected Television audiences.Utilized advanced statistical modeling, a cross-device graph, and panel weighting techniques to drive this innovation.The introduction of this product pivoted DataXu's core business strategy, generating over $500K in incremental sales.🔹 Advanced Algorithm Implementation:Implemented the iterative proportional fitting algorithm to curate a balanced panel of Linear TV viewing.This foundational work underpins the functionality of the Linear Extension, Linear Attribution, and the TV Planner tool – empowering marketers to optimize their budget allocation.🔹 Collaboration & Predictive Analytics:Collaborated extensively with senior product development teams.Developed and refined statistical and machine learning models to forecast TV viewing behaviors for both Connected and Linear audiences.Delved deep into analytics to provide critical insights into supply chain dynamics.

Boston, Massachusetts, United States

Senior Data Analyst - Leading Technical Excellence:🔧 Technical Leadership & Training:Orchestrated comprehensive training for Data Analysts, ensuring stringent adherence to project requirements and technical specifications. Collaborated directly with internal stakeholders to architect sophisticated analytical solutions.Authored in-depth training materials and best practice documentation utilizing Atlassian, fostering a culture of continuous learning and technical prowess.📊 Advanced Analytics Team Management:Piloted an analytics team of specialized contractors, emphasizing rigorous data transformation techniques and meticulous quality assurance to maintain the highest standards of data integrity.🤖 Automation & Integration Mastery:Revolutionized automated reporting processes by adeptly deploying Python, interfacing seamlessly with the Qubole API and other web service APIs to enhance efficiency and expand capabilities.

Boston

Advanced Analytics Group - Key Achievements:🔹 Optimized Vodafone's Data Processing:Completed an end-to-end analytics project for Vodafone, enhancing Omni-channel Attribution metrics.Expertly addressed latency effects, detrended seasonal data, and normalized data within MySQL for streamlined processing in R and R Studio.🔹 Revolutionized Customer Journey Analytics:Architected a Customer Journey Pathing Analysis solution using tools like Portrait Miner, Spotfire, and Python.Delved deep into cookie-level analytics, leading the strategic shift towards effective cross-channel marketing.🔹 Streamlined Reporting with Salesforce:Actively supported and managed the internal Salesforce queue with advanced data processing tools, including Pivot Tables, Vlookups, Greenplum, PostgreSQL, Hive, and LINUX shell scripting.Delivered meticulously vetted, customized reports catering to the unique requirements of external clients.🔹 Pioneered Automated Analytics Application:Oversaw the creation and maintenance of an automated analytics web query application.Ensured clients received personalized, actionable insights, enhancing the effectiveness of their marketing campaigns.

Boston, Massachusetts, United States

📊 Strategic Marketing Analysis:Leveraged SQL queries and predictive statistical modeling with Quadstone to scrutinize marketing strategies.Crafted compelling client presentations using Microsoft Powerpoint and Excel, guiding pivotal decisions for direct mail and email campaign execution.📈 Customized Reporting:Delivered bespoke marketing reports tailored to client needs, utilizing Microsoft Reporting Services and SQL Server.💾 Database Management:Championed the design, updates, and maintenance of intricate database tables and stored procedures using SQL, ensuring optimal performance and data integrity.

Boston

Created and maintained financial databases using Microsoft Excel and provided technical assistance for client presentations created with Microsoft Powerpoint. Clients included a marketing services firm.Marketing and Planning Systems, visualization specialist, automated consultant presentations and surveys using vlookup and macros in Microsoft Excel.

Organized weekly trading plans with Microsoft Powerpoint for junior traders to develop and implement custom trading strategies. Designed and prepared proprietary trading filters to organize data for trade execution in a fast-paced environment. Developed accurate P&L tracking reports using Microsoft Excel spreadsheets.

Bachelor'S Degree, Economics

Data Science, 3.85

Data Science Certificate