I possess the knowledge and experience in the tenets of traditional marketing, with 15+ years in the industry I am creative and I immerse myself in Social Media. I am proficient in content marketing theory and its application and, I have the ability to jump from the creative side of marketing to the analytical side. I can demonstrate why my ideas are analytically sound. I have an in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+ Local, YouTube, Instagram, Pinterest, company websites etc.) and how each platform can be deployed in various different scenarios. I maintain excellent writing and language skills in all my presentations and advertisements. I enjoy my ability to discover the blogging ecosystem relevant to a business’s field. I display an ability to effectively communicate information and ideas in written and video format. I am a strong public speaker. As a team player I have the confidence to take the lead and guide others when necessary. (ie: holding meetings or seminars to improve content development, creation and editing of content, as well as online reputation management). I have a good technical understanding and can pick up new tools quickly. I always maintain a working knowledge of the principles of SEO including keyword research. I possess a functional knowledge and experience with WordPress and other web building sites. I have demonstrated winning Social Customer Service techniques in both public and private environments, and I possess a great ability to identify potential negative or crises situations and apply conflict resolution principles to mitigate issues. In my younger years I was a professional athlete and a highly motivated martial art instructor and business owner. I love the outdoors, traveling and using social media every day.