Thomas Wadley Email & Phone Number

Conway, Arkansas, United States

Conway, Ar

Overseeing development of anonymized marketing analytics platform sitting atop data lake. Direct development of solution elements across multiple stacks - Hadoop and mongoDB data lake, Hadoop and Spark anonymization system, and Oracle-based batch processing, client recognition, data hygiene, and data warehousing. Manage data pooling, analysis, ETL, and feed management using Tableau and IBM Unica.• Presently delivering product elements on-time and under budget - opening additional revenue opportunities• Implemented database functionality for Southeast Toyota Marketing that married geographical and customer data to produce targeted marketing lists for dealers • Produced in-market timing scoring that allowed client to segment audiences by opportunity scores• Used data lake ingestion processes to validate data integration while preserving ability to rerun integrations from raw data on multiple development and production systems• Utilized Oracle data warehousing to link, perform hygiene operations, and transform clients’ marketing data for interaction with multiple data feeds• Tuned Oracle statements and optimized advanced queries to reduce build times and enhance production stability

Conway, Ar

Paired with programming developer to enhance and troubleshoot batch-based credit scoring analytics. Worked in team of developers to design, test, and implement new code or bug fixes. Implemented direct mail and email marketing solutions that allowed Capital One to send invitations to apply and prescreened applications to prospective customers.• Led development of Python scoring engine that aggregated and created consumer credit scoring models based on hundreds of credit bureau elements - reduced time from 18 hours using prior SAS platform to 2.5 hours• Developed internal workflow tracking system using Spring Boot Java on JBoss that allowed client to generate layouts for files to be sent and to track load/match/extract status• Developed and tuned batch matching credit score logic powering 110M direct mail pieces each month using PL/SQL and Korn shell scripting in conjunction with Netezza database, Control M automation tool, and Ab Initio flow graphs• Migrated from Oracle 10 to 12c - improving security posture and complying with contractual obligations

Conway, Ar

Developed Hadoop-based marketing analytics products for clients using Hive, Java, R, HUE, and Cloudera. Troubleshot performance or stability issues, built data flows, optimized and tuned queries, built sources, and performed cluster analyses. Completed ad hoc projects as required to support timely completion of client-facing projects.• Automated aggregation and scheduling routines - saving hundreds of man-hours and improving performance• Developed R-based scoring logic for Goldman Sachs that transformed credit bureau data into proprietary scoring• Promoted to Lead Developer based on productivity levels and ability to support as many as 12 clients concurrently

Conway, Ar

Developed Hadoop-based products using Python, Java, and Git. Performed file ingestion, ETL, validating, custom routing and mapping, and wrote custom logic to cleanse, update, or blend files per clients’ specifications.• Developed solution that tied together clients’ online marketing efforts and customers’ in-store purchases

Conway, Ar

Implemented and refined elements of anonymization platform that anonymized offline customers’ personally identifiable information while preserving its ability to be married with online marketing data at massive scale - up to 240M individuals and more than 4,000 audience characteristics. Performed privacy reviews, architected data marts, developed and wired together sources, troubleshot client issues, cleaned up databases, and executed transformations specific to each source.• Navigated platform through several growth cycles - transforming from singular machine processing to mature Hadoop-based platform using data transformation tools to funnel all data into anonymized ID distribution system used by advertisers and publishers • Migrated thousands of files from SafeHaven to LiveRamp Connect/Customer Link - enhancing functionality and replacing outdated system

Conway, Ar

Worked side by side with architect to load and transform data marts used to anonymize and share information between advertising and publishing clients used to improve targeting and persistence of ads.• Implemented anonymization platform that anonymized and married offline sales data with online marketing data

Conway, Ar

Developed backend solutions for GCS/Delivery tools using Perl, Python, C#, shell, and Oracle. Contributed to stable development and timely rollout of new systems or enhancements - including FUSE automation system, Acxiom Solution Console, and warehouse management system.• Resurrected outdated automation system and transformed it into modern platform using Silverlight, Perl, and Oracle• Migrated 250+ internal teams to gain functionality improvements on new WMS and Acxiom Solution Console• Reduced time to stand up average solution from 12 weeks to less than two weeks• Promoted to Lead Developer based on efforts driving multiple teams, rewriting poorly written code, and created well-documented models that increased performance and were adopted by other developers

Master Of Science - Ms, Data Science And Analytics

Bachelor Of Science - Bs, Computer Science