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Strategic Market Research Professional with 25+ years’ experience designing, selling and executing custom research projects and large scale tracking studies. Over the last decade, I have been focusing on the integration of digital streams of data with traditional survey based approaches.
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Vice PresidentNational Research Group Nov 2022 - PresentLos Angeles, California, Us -
Senior Research DirectorNational Research Group Jan 2022 - Nov 2022Los Angeles, California, Us -
Vice President Behavioral DataIpsos Jan 2017 - Apr 2020Paris, Fr• Primarily focused on Sales and Promotion of passively collected digital data• Doubled the business between 2017 and 2018 and also saw growth in 2019• Worked with many external vendors to identify additional data streams to be layered in to traditional research techniques• Identified ways to improve the efficiency of data collection to help increase margin• Collaborated with internal operational teams regarding best practices for digital tracking research• Worked closely with our data analysts to provide our clients deep insights from the data that couldn't be achieved with traditional survey/stated approaches -
Vice PresidentIpsos Jan 2014 - Dec 2016Paris, Fr• Led a group responsible for all passive/behavioral data aggregation and reporting for Ipsos globally• Team is responsible for all passive/behavioral data for PC, Tablets and Smartphones to provide consistency and transparency with how data is reported• Work with internal Ipsos teams to promote behavioral data collection techniques where possible• Internal and external presentations to clients to help understand what can be done with the data• Managed up to 5 team members -
Vice PresidentIpsos Jan 2012 - Dec 2013Paris, Fr• Responsible for tracking research for a large technology companyo Includes developing and building trusting direct client relationshipso Also includes driving internal teams to best facilitate each program• Increased business by approximately 400% over the past 4 years• Revenue responsibility at $4.5 million+• Grew a US only telephone study into a 30+ country online programo Managed the methodology change to maintain trended datao Program includes a passive data collection methodology• Managed 3-6 direct reports and upwards of 20 indirect reports• Successful at increasing profitability on programs over timeo One program went from less than 10% bottom line profit to over 35%• Responsible for proposing and pitching new business opportunities – especially large scale programs with a technological or passive data collection solution -
Vice PresidentSynovate Jul 2004 - Dec 2011OoVICE PRESIDENT/ACCCOUNT GROUP MANAGER • Responsible for tracking research for a large technology companyo Includes developing and building trusting direct client relationshipso Also includes driving internal teams to best facilitate each program• Increased business by approximately 400% over the past 4 years• Revenue responsibility at $4.5 million+• Grew a US only telephone study into a 30+ country online programo Managed the methodology change to maintain trended datao Program includes a passive data collection methodology• Managed 3-6 direct reports and upwards of 20 indirect reports• Successful at increasing profitability on programs over timeo One program went from less than 10% bottom line profit to over 35%• Responsible for proposing and pitching new business opportunities – especially large scale programs with a technological or passive data collection solution -
Study DirectorSynovate Jul 1998 - Jul 2004OoACCOUNT GROUP MANAGER/SENIOR STUDY DIRECTOR/STUDY DIRECTOR/ASSOCIATE STUDY DIRECTOR/SENIOR RESEARCH ASSISTANT SYNOVATE/MARKET FACTS• Focused on existing North American based tracking research for a major beverage company• Continuous telephone research methodology• Started at a very junior level and worked my way up to be fully responsible for all aspects of the program – including client relationships• Program averaged $5-6 million in revenue per year -
Sample CoordinatorMarket Facts Sep 1994 - Jul 1998• Identified the appropriate respondent mix based on business need• Created Panel Sample outgo files
Thomas Walla Skills
Thomas Walla Education Details
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University Of Illinois Urbana-Champaign
Frequently Asked Questions about Thomas Walla
What company does Thomas Walla work for?
Thomas Walla works for National Research Group
What is Thomas Walla's role at the current company?
Thomas Walla's current role is Vice President at NRG.
What is Thomas Walla's email address?
Thomas Walla's email address is th****@****ail.com
What is Thomas Walla's direct phone number?
Thomas Walla's direct phone number is +120321*****
What schools did Thomas Walla attend?
Thomas Walla attended University Of Illinois Urbana-Champaign.
What skills is Thomas Walla known for?
Thomas Walla has skills like Customer Insight, Quantitative Research, Questionnaire Design, Marketing Research, Consumer Behaviour, Market Research, Online Research, Analytics, Brand Equity, Segmentation, Survey Research, Business Strategy.
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