Responsible for delivering data and analytics-based projects to internal clients:Created a digital marketing traffic valuation and subscription attribution methodology used as the primary performance metric for a big chunk of the annual marketing spend on audience development and subscription acquisitionPioneered pricing and forecasting methodologies for a new ad sales strategy focused on selling ads by time-in-view (HPM) rather than traditional CPMCreated forecast model for predicting subscriber base growth, revenues and associated metrics, serving as the basis for quarterly financial planning, departmental performance targets, etc.Developed a strategy for subscription renewal pricing, incorporating probabilistic churn model to balance price increases against reduced subscription renewal rate

Technical team lead providing data management and analytics expertise within Deloitte's Strategy & Operations practice, focused on public sector financial services projects including identity theft and fraud detection, and data management for bank failures during the financial crisis, and other large federal clients.