Thomas Watt Email and Phone Number

• Define product and brand strategy for EMEA ANZ region • Monitoring category financial metrics to ensure all KPI’s (Volume, Gross Sales, Gross / NET Margin) are delivered to target.• Portfolio Management of SKU’s and ranges to be phased out ensuring agreement with sales and operations• Manage all Power Tool Accessory NPI projects from start to finish• Idea creation for new products and product development including end user research• Follow up on volume and earnings on new products• Ensure correct product data (Master data) for products in own category• Set requirements for packaging (including design, artwork and labelling)• Quarterly reporting to product board, presenting strategy update for next 12 – 18 months• Coordinate product launch videos, photo shoots, digital marketing and all brand communication.• Build pricing logic and set pricing and promotional guidelines where required.

• Identify new opportunities or corrective actions to ensure the business remains agile and able to capitalise on changing market dynamics.• Build and harvest strong cross-functional partnerships at all levels with our own business and externally.• Development of marketing strategies and plans for Europe and in conjunction with local regions.• Establish category range, specification and price logic. • Manage annual marketing expenditure with budget.• Responsible for the development and delivery of a 3 year business plan for the Ryobi brand. • Lead the planning and execution of brand communication between agencies on TV, press and digital media advertising.• Working closely with regional product marketing teams to support sales into key Pan-European retailers (B&Q / Screwfix / Leroy Merlin / Castorama / Bauhaus / Toom / etc.).• Organise and lead local and regional conferences, KAM meetings and key customer sales meetings.• Research analysis (consumer / sales / product) to formulate correct product mix and communication strategy.

• Introduce and develop new category and revenue streams (Batteries, Audio and Flash Memory).• Managing effective relationships with suppliers• Identify market opportunities and product gaps• Spearhead product development and launch to cost.• Design & develop all product packaging & artwork for Europe.• Expand business and increase profitability.• Attend and present at international trade shows.• Pursue new avenues of pan European business (introduction of new categories to the core range).• Support European sales subsidiaries and distributors with all product and marketing requirements.

• Set product pricing and margins.• Co-ordinate marketing and PR activities.• Manage current customer accounts.• Develop customer portfolio.• Organise and run trade events.