Sr Sales Manager, North America & Latin America
Encinitas, California
- Assisted executive team in budgeting and forecasting sales by category and territory (Canada, USA, Latin America)- Managed and Motivated internal/external team of 20+ sales reps on the Nixon brand and product to proficiently deliver monthly, quarterly & yearly sales targets of over 20M / year- Oversaw 800+ individual specialty and national key accounts- Managed 4 Latin American distributors, closely monitoring margin - worked with planning team to optimize productivity- Managed North American closeout business - working with strategic partners to keep the brand premium while maintaining bottom line margins- Drove accountability with sales teams via seasonal territory business reviews.- Met and exceeded forecasts while maintaining and establishing relationships with accounts.- Established and tracked channel & category sales against plan and forecast by account.- Prospected and opened new accounts, tracked sell-through and maximized sales, turns and margin.- Worked with VP of Sales to plan and execute sales meetings to review current customer activity, review new products and services and encourage strategic thinking.- Worked cross-functionally with Product, Marketing and Planning team to develop and recommend strategic sales plans to grow & maintain business.- Conducted personal/team travel to maintain and grow accounts base via road work, trade shows & line showings.- Developed seasonal Go-to-Market plans that drove impact at the point of sale increasing revenue and profitability.- Effectively built and managed a yearly co-op & retail marketing budget in order to launch key products, sales contests and in-store events to drive sell-through.
