Thomas Wehner
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Thomas Wehner Email & Phone Number

Global Head of adidas Gaming at adidas
Location: Herzogenaurach, Bavaria, Germany 15 work roles 1 school
1 work email found @reebok.com 1 phone found area 866 LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email t****@reebok.com
Direct phone (866) ***-****
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Current company
Role
Global Head of adidas Gaming
Location
Herzogenaurach, Bavaria, Germany

Who is Thomas Wehner? Overview

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Quick answer

Thomas Wehner is listed as Global Head of adidas Gaming at adidas, based in Herzogenaurach, Bavaria, Germany. AeroLeads shows a work email signal at reebok.com, phone signal with area code 866, and a matched LinkedIn profile for Thomas Wehner.

Thomas Wehner previously worked as Head of adidas Gaming at Adidas and Head of adidas /// studio (gaming, web3, metaverse) at Adidas. Thomas Wehner holds Bachelor Of Applied Science (B.A.Sc.), Media Management And Media Economics from University Of Applied Science Wuerzburg.

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{first}.{last}@reebok.com
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Profile bio

About Thomas Wehner

I am an experienced and positive international leader with a proven track record of strategic and agile thinking, as well as structured and collaborative working. With over 20 years of experience in the sporting goods industry and other sectors, I bring a wealth of knowledge and expertise to every project.Throughout my career, I have worked on a Global, European, and Local level, across various functions in Brand Management, Marketing, and Sales. This extensive experience enables me to effectively translate business KPIs and strategy into tangible action, driving profitable growth, and sustainably building brand heat and equity while fueling consumer and customer demand.I pride myself on my ability to work collaboratively with cross-functional teams to deliver exceptional results that exceed expectations. My leadership style is grounded in creating a culture of innovation, fostering creativity, and empowering team members to take ownership and drive towards excellence.I am passionate about driving growth, building lasting relationships, and creating value for both customers and stakeholders. With a deep understanding of the sporting goods industry and other sectors, I am committed to staying ahead of industry trends and leading my teams to success.Expertise in- brand, marketing, gaming, web3, sustainability and account strategy development- creative production- product range and innovation management- sales and customer relationship management

Listed skills include Marketing Management, Marketing Strategy, Marketing Communications, and Communication Skills.

Current workplace

Thomas Wehner's current company

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adidas
Adidas
Global Head of adidas Gaming
Herzogenaurach, Bayern
AeroLeads page
15 roles

Thomas Wehner work experience

A career timeline built from the work history available for this profile.

Head Of Adidas Gaming

Current

Herzogenaurach, Bavaria, DE

Leading adidas' into Gaming with objective to enhance the way people engage with sport, fashion, and lifestyle. Innovate how consumers relate to adidas in a digital context via bespoke virtual products and experiences on mass gaming platforms and within sports games. Responsible for global P&L.

Jan 2024 - Present

Head Of Adidas /// Studio (Gaming, Web3, Metaverse)

Herzogenaurach, Bavaria, DE

Heading up adidas' efforts in the rapidly evolving worlds of gaming, blockchain technology and the open Metaverse. Pioneering new, immersive virtual product and experiences for highly engaged audiences and creator communities around the globe. Incubate and scale adidas /// studio via sustainable business models including responsibility for global P&L.

Apr 2023 - Jan 2024

Sen. Director Global Strategic Direction & Brand Sustainability Adidas Brand

Herzogenaurach, Bavaria, DE

Leading the creation, development, and conceptualisation of the adidas Brand & Sustainability Strategy based on mission, belief, synthesis of consumer and competitor insights and adidas corporate strategy. Brief the organisation through annual strategy and seasonal business plans, identifying territories for growth and consumer impact. Drive implementation.

Sep 2021 - Apr 2023

Sen. Director Business Planning & Ctc Reebok Europe Bei Adidas

Herzogenaurach, Bavaria, DE

Shape Reebok Europes business strategy for long-term sustainable growth whilst staying agile to react to short-term trends and opportunities. Anchoring the business plan around clear customer & consumer value propositions; leading product range strategy and empowering business units and marketing teams with effective and efficient end to end Go-To-Market.

Jan 2020 - Sep 2021

Sen. Director Performance Bu Reebok Western Europe

Herzogenaurach, Bavaria, DE

Responsible for Reebok Performance business in Western Europe. Objective to drive European NS ambition by delivering Performance business vision, strategy and tactics covering all aspects from business planning to product architecture to brand activation to retailer solutions. Manage a team of >15 including European CTC managers across 6 clusters as well.

Jun 2018 - Jan 2020

Senior Director Bu Training Reebok Western Europe

Herzogenaurach, Bavaria, DE

Leading the Training Business Unit for Reebok in Western Europe with objective to manifest Reeboks positioning in Fitness across all European clusters. Building 2020 strategy for the category to become #1 brand in Fitness driving global KPIs in brand profitability and range efficiency whilst securing sustainable CAGR. Manage a team of >10 personnel.

Sep 2016 - Jun 2018

Director Key Accounts, International Buying Groups

Herzogenaurach, Bavaria, DE

Responsible for Reebok business at International Buying Groups (strategic key accounts) with objective to get win/win scenario for Reebok and accounts in terms of brand positioning and awareness, all under the premise to create sustainable profit. Supervision of Reebok/ International Buying Groups Account Marketing Management team.

Jan 2014 - Aug 2016

Marketing Manager, International Buying Groups

Boston, MA, US

Developed and implemented account marketing strategy for International Buying Groups (strategic key accounts) to allow sustainable growth across European markets whilst considering market specifics and requirements as well as global Reebok brand positioning and development.

Feb 2013 - Dec 2013

Marketing Manager/ Sport Concept Manager

Boston, MA, US

Implemented global brand and marketing strategies in Europe, developed pan-European communication strategies and guided finalization of local marketing plans and media investments.

Feb 2012 - Jan 2013

Marketing Manager Men'S Sports And Lifestyle

Boston, MA, US

Implemented and localized global marketing strategies; developed and managed integrated media plans across all media channels; managed MWB and portfolio of creative and media agencies (client side).

Sep 2009 - Jan 2012

Junior Marketing Manager Global Brand Communications

Herzogenaurach, Bavaria, DE

Managed marketing projects for adidas Interactive and Men’s / Women’s Training divisions; worked x-functionally with creative agencies (client side), product management, retail, PR and digital teams to develop global marketing tools.

Jan 2008 - May 2009

Internship: Project Management, Global Brand Marketing

Herzogenaurach, Bavaria, DE

Apr 2007 - Sep 2007

Internship: Anchorman, Editor

Tv Touring Schweinfurt
Jul 2005 - Jan 2006

Personal Banker

Sparkasse Schweinfurt
Sep 1998 - Sep 2003

Navigator On Frigate Brandenburg

German Navy

Military service

Apr 2001 - Dec 2001
Team & coworkers

Colleagues at adidas

Other employees you can reach at adidas-group.com. View company contacts →

1 education record

Thomas Wehner education

  • University Of Applied Science Wuerzburg
    University Of Applied Science Wuerzburg
    Media Management And Media Economics
FAQ

Frequently asked questions about Thomas Wehner

Quick answers generated from the profile data available on this page.

What company does Thomas Wehner work for?

Thomas Wehner works for adidas.

What is Thomas Wehner's role at adidas?

Thomas Wehner is listed as Global Head of adidas Gaming at adidas.

What is Thomas Wehner's email address?

AeroLeads has found 1 work email signal at @reebok.com for Thomas Wehner at adidas.

What is Thomas Wehner's phone number?

AeroLeads has found 1 phone signal(s) with area code 866 for Thomas Wehner at adidas.

Where is Thomas Wehner based?

Thomas Wehner is based in Herzogenaurach, Bavaria, Germany while working with adidas.

What companies has Thomas Wehner worked for?

Thomas Wehner has worked for Adidas, Reebok, Tv Touring Schweinfurt, Sparkasse Schweinfurt, and German Navy.

Who are Thomas Wehner's colleagues at adidas?

Thomas Wehner's colleagues at adidas include Philipp Langhammer, Albert Schumacher, Ana Ligia Navarro, James Lui, and Neil Graham.

How can I contact Thomas Wehner?

You can use AeroLeads to view verified contact signals for Thomas Wehner at adidas, including work email, phone, and LinkedIn data when available.

What schools did Thomas Wehner attend?

Thomas Wehner holds Bachelor Of Applied Science (B.A.Sc.), Media Management And Media Economics from University Of Applied Science Wuerzburg.

What skills is Thomas Wehner known for?

Thomas Wehner is listed with skills including Marketing Management, Marketing Strategy, Marketing Communications, and Communication Skills.

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