Thomas Westerlinck Email & Phone Number

Brussels, Brussels Region, Belgium

Leuven

Brussels Area, Belgium

In my role as the Digital Media Manager at KBC Bank & Insurance, I am entrusted with a diverse set of responsibilities aimed at enhancing the digital marketing efforts for the KBC brand and its various products. My specific portfolio includes oversight of products such as loans, housing products, and key banking applications like KBC Mobile and Touch.Irrespective of the campaign's objectives, whether centered around brand awareness or e-commerce, my role involves strategically curating a well-balanced media mix to effectively meet campaign goals, all while prioritizing a seamless customer experience across all channels.Following the configuration of campaigns on platforms such as our DSP, Google Ads, Bing, Facebook Business Manager, or others, continuous monitoring and optimization efforts are integral to ensuring campaign success.Furthermore, I have actively contributed to numerous projects aimed at enhancing the capabilities of the media team, reflecting my commitment to advancing our overall digital marketing capabilities.

Antwerp Area, Belgium

Media planning and lead generation using Open RTB, Social Media, Video, ...Creating static and dynamic banner adsDeveloping and optimising marketing strategies for different types of online campaignsReporting and evaluating campaign data

I helped with the branding of the product.

Bachelor'S Degree, Interactive Multimedia Design

Desktop Publisher, Desktop Publishing

Ict

Tso, Technical Science