To achieve regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.To meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.To establishes sales objectives by creating a sales plan and quota for specific geographical areas in support of global objectives.To maintains and expands customer base by continuous review of new market opportunities; building and maintaining rapport with key customers; identifying new customers.To recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.To identify and recommend participation in regional trade shows, coordinate and attend as required.To updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.To accomplishes sales and organization mission by completing related results as needed and providing monthly reports on sales leads and visits.Insures financial standards are met or exceeded as relates to customer requirements for ordering (minimums), freight, customer inventory programs, lead times, etc. Focus on overall profitability of each relationship and transaction.To manages/ oversees alternative sales channels and external representative relationships in Asia region.

 To start the Elastomer Department for the company.  To market the new TPE line for the company.  To source for raw materials for the TPE production.  To look for new agency for the company: especially for Elastomer resources.  To employ and train new sales executive in their China operations and also employ another sales executive in Singapore.  To sell and market our company’s products to new customers especially in China.  To look for new sales channel for the company.  To ensure that the budget volume and profit margin meets the target as approved by the company. To add new products to the existing range of plastics products. To work with the plant manager on the TPE line  To take charge of the all elastomer pricing for Elastomer department. Achievements till date:- - Secure new agency from Taiwanese TPU manufacturer; Blue Ocean- Start a new product line – Recycled PP – Malaysian source- Start a new product line – Black Masterbatch – Teknor Apex AP

 Responsible for the company’s wire and cable’s sales and marketing.  Train sales staff on wire and cable. Based on market search; worked out a strategy and marketing plan to promote our product range. . Explore the market and gather information on the market trends and direction.  Define pricing strategy for the wire and cable = Ensure sufficient inventory level for the projected sales forecast on a monthly basis. Analyse market size and monthly forecast based on customers’ capacities and demand.  Understand competitors’ movement and their comparative advantage.  Ensure the budget and actual sales figures have positive or no negative variance for each financial year. Implement the company’s new line of products based on customers’ information and industry standards.  Work with the technical department on customers’ inquiries and new developmental products. Work closely with the sales team on customers’ on inquires and requirements. Organise literature and promotional items for the wire and cable department.. Work with purchasing and technical department on cost reduction programme and set pricing to ensure margins are kept.  Ensure all sales meet the company’s margin requirement. Work with various offices in China on the right product to recommend whenever they meet difficult inquires. Prepare monthly report and forecast on wire and cable and IMD. Present to the management team on the wire and cable development on a quarterly basis. Prioritise product development so to ensure that the resources spent are in line with company’s strategy.  Explore new wire and cable products for the company to trade.  Work with media on advertisements and promotional activities. Implement incentive programme for sales personnel for my area of concern. Implement short and long term strategies for my department and present them to the management team.

Singapore Polymer Corporation (Pte) Ltd (Hong Kong Office) – subsidiary of Teknor Apex Company – Country Manager (TPE division, overseas posting; located in Hong Kong)  Responsible for the sales and development of TPE for the Greater China and Hong Kong.  Explore and ensure that the marketing and sales of TPE compounds will grow to a level enabling the company to start production in Suzhou, China.  Succeeded on TPE flame retardant compound on flexible cord.  Succeeded on NSF listing with the customer using the company’s products. . Give monthly forecast on volume and forward monthly reports on market and sales trends, managing distributors, competitors’ analysis in China to the head office. Manage sales staff in Shenzhen and Shanghai office and pricing. Organise exhibitions materials for TPE department and attend exhibition in the region. Market information on the non halogen flame retardant wire and cable consumption.