Categorize products, create promotions, monitor product inventory levels,and perform A/B testing to optimize conversions across platforms,including website, Etsy/FB + IG Shops/ and Pinterest among others.- Direct and oversee completion of email/SMS design, copy, and development to support cross-organization email/SMS marketing campaigns.- Lead the execution of marketing emails/SMS trough Klaviyo and Attentive.- Categorize new and existing products, create promotions, monitor product inventory levels,and perform A/B testing to optimize conversions.- Develop and manage the email/SMS campaign calendar to support promotions, product launches,and customer acquisition and retention programs.- Build and optimize segmentation and email/SMS content personalization strategies by leveraginguser behavior/intent, activity data, industry, and demographics.- Optimize Etsy/Pinterest/FB and IG Shop among other channels/marketplaces: advertising,extend market reach, and propel revenues.- Work closely with internal stakeholders to support customeracquisition and retention programs,

- Serve as the lead point of contact for affiliate communication to the shared service teams.- Develop relationships with affiliate partners shared service teams, connecting with key stakeholders.- Communicate digital budget shifts and changes.- Collaborate with network on strategy and oversee execution of channel initiatives.- Manage the day-to-day affiliate relationship, communication, workflow and execution of digital strategies and tactics.

- Participated in delivery of exceptional customer experience by building relationships through proactive outreach as well as proposing appropriate products, services, and digital solutions to help customers succeed financially.- Assisted customers with basic requests related to opening new accounts, completing service requests, and submitting credit applications.- Developed understanding of bank products and services to connect to customers’ needs.- Provided appropriate options for bank products and services to customer.- Applied product and procedural knowledge to identify, mitigate and solve customer problems effectively to drive customer loyalty.

Cross-functional digital marketing project management for an e-commerce startup in the health & wellness industry. Managed and coordinated timelines and deliverables for a variety of digital marketing and ecommerce initiatives: - Managed planning, and execution for CLC email marketing programs (onboarding/retention/reactivation) through a 700% increase of top line revenue, including testing, segmentation and contact strategy - Summarized analytics and presented postmortem performance on CLC email programs to Sr. Management, providing insights and recommendations for programs - Planed, coordinated and executed affiliate marketing initiatives, growing affiliate channel by 87% by focusing on pro-active partner engagement and highly targeted activation campaigns