Thomas Zandstra is a highly skilled and results-driven marketing professional with over 13 years of experience in managing and leading marketing campaigns, sales, lead generation, and social media in fast-paced environments. With a strong ability to develop and execute successful marketing strategies, Thomas has demonstrated his expertise in increasing brand awareness and driving revenue growth.Thomas possesses a wide range of technical skills, including B2B marketing funnels, sales and marketing techniques, lead generation, social media strategy, branding & messaging, email marketing, SEO, copywriting, team management, project management, event coordination, and CRM management. His experience spans across various industries and roles, including the founding of his digital marketing agency, Acculead LLC, and leadership positions at The Marketing Blender, CBD Infusionz, and Inno-Versity.Some of his notable accomplishments include leading sales initiatives that more than doubled the amount of total business for The Marketing Blender since his hiring in 2020, successfully launching an outdoors brand with over 20,000 followers on social media and a podcast with 25,000 downloads per month, and managing the production of 70+ e-learning courses and projects at Inno-Versity.Thomas holds a Bachelor of Arts in Political Science from the University of Colorado and has completed internships at Strategic National and Zandstra for US Senate Campaign. In addition to his professional achievements, Thomas is passionate about his family, business, hiking, and raising his Siberian Husky, Charles Barkley. He is also the creator and executive producer of a podcast on archery and the outdoors, managing social media accounts with over 20,000+ followers.As a dynamic, innovative, and dedicated marketing professional, Thomas Zandstra is well-equipped to provide exceptional value to any organization looking to maximize their marketing efforts and drive growth.
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OwnerAcculead, LlcLowell, Mi, Us -
Adjunct Professor Of Advanced AdvertisingCalvin University Jul 2023 - PresentGrand Rapids, Mi, UsI am thrilled to join the Department of Communication at Calvin University, contributing my expertise in advertising and strategic communication to both the Master of Arts in Media and Strategic Communication program and the undergraduate Communication program.Leveraging my academic credentials and years of industry experience in advertising, I am committed to nurturing students' understanding of strategic communication and its implications in the ever-evolving media landscape. I am excited to adopt diverse teaching methods and the use of instructional technology to ensure the effective delivery of the curriculum. -
FounderThe Fair Chase Jan 2018 - PresentGrand Rapids, Michigan, Us -
Chief Marketing OfficerAcculead May 2016 - PresentLowell, Michigan, UsAcculead LLC was founded with the mission to empower businesses through a comprehensive suite of digital marketing services. Having served dozens of clients with expertise in areas such as marketing strategy, SEO, social media management, messaging, email nurture campaigns, event coordination, webinar promotion, Google Ads, and more, we strive to deliver robust solutions tailored to each brand's unique needs.Having successfully launched and grown several brands' presence across a diverse range of social media platforms, including Instagram, Facebook, LinkedIn, TikTok and more, Acculead LLC stands as a testament to effective, modern marketing strategies.Our day-to-day operations extend beyond routine tasks, encompassing social media management and consulting, business growth strategies, and exceptional client relations management. Key responsibilities include strategic planning, budget and timeline management, people management, product line management, and nurturing client relationships.Emerging from the dynamic environment of a startup, our extensive exposure to strategic marketing planning and implementation ignited a passion to extend these valuable services to other businesses. At Acculead LLC, we're not just about providing services, we're about crafting success stories. -
Director Of Strategic GrowthThe Marketing Blender May 2022 - May 2023Fort Worth, Tx, UsAs a Director of Strategic Growth at a marketing agency, I drive the organization's expansion by overseeing sales activities and internal marketing efforts. My role focuses on identifying new business opportunities, fostering long-lasting client relationships, and executing growth initiatives.Collaborating with the marketing team, I develop targeted campaigns to generate leads and elevate our brand. By monitoring market trends and industry insights, I ensure our agency stays ahead of the curve and makes data-driven decisions. I'm dedicated to building a high-performance sales team and fostering a culture of innovation and collaboration.With extensive experience in sales and marketing roles and a track record of exceeding targets, my strategic thinking, analytical skills, and results-oriented mindset contribute to the agency's continued success and growth. -
Business Development & Digital Content ManagementThe Marketing Blender Jul 2020 - May 2022Fort Worth, Tx, UsManage social media strategy, execution, and growth for all clientsDeveloped new sales funnels that created over $250,000 in sales during my first yearLaunched, edit, produce, and promote the company’s first podcast series- Creating video highlights, writing descriptions/notes, sharing across social mediaHandle account management & general success of projectsOversee copywriters, graphic designers, email automation experts, and more
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Marketing Manager/Project ManagerInno-Versity Jan 2011 - Dec 2016Ada, Michigan, UsHired as employee #1 in 2011Managed production of 70+ e-learning courses and projects; collaborated with clients, instructional designers, graphic artists and contractors to create online training modules and animationsCollaborated with translators, transcriptionists and voice-over artists to translate 70+ e-learning courses and videos; oversaw quality checking, editing and production for videos that accumulated 1M+ YouTube views Created company management systems for translation and animation services including project management tools such as Smartsheet, Workboard, Teamwork, Slack and DropboxLaunched the company’s first internal podcast and webinar series, oversaw speaker series for local vendors including Bob Chapman, owner of Barry-Wehmiller & Raj Sisodia, co-author of Conscious Capitalism with Whole Foods’ CEO, John MackeyLaunched Inno-Versity’s first trade show booths in Michigan and Florida for shows focused on training/HR management; created marketing material and acted as liaison at the conferenceLaunched social media efforts and developed unique sales funnels
Thomas Zandstra Education Details
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University Of Colorado Colorado SpringsBachelor'S Degree
Frequently Asked Questions about Thomas Zandstra
What company does Thomas Zandstra work for?
Thomas Zandstra works for Acculead, Llc
What is Thomas Zandstra's role at the current company?
Thomas Zandstra's current role is Owner.
What schools did Thomas Zandstra attend?
Thomas Zandstra attended University Of Colorado Colorado Springs.
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