CEO, starting the association from scratch until decision to merge with Danish Energy and Wind Denmark and become Green Power Denmark.

Head of Communication and Public Affairs in Denmark, and Nordic issue lead for company transformation, smoke-free vision and the reduced risk portfolio. Strong business acumen and ability to see how public affairs and communication can add to the company's bottomline, and prioritize activities accordingly.Official spokesperson for the company, as well as planning and execution of public affairs and public relations strategies. Published op-eds in Danish daily's, live TV, front page profile articles, evening news TV, and social media. Debates at public events, such as Folkemøde. Presentation to Parliament Committee.Part of Danish Management team, including overall business decisions, talent acquistion, close cooperation with legal and marketing department on day to day decisions. Budget owner, and handling of external consultants.

Global contact person for all local driven anti-illicit trade projects as well as development of training material for law enforcement personel. Global communications responsible for all fiscal related topics, local and global. Development of digital and print assets to communicate key complexities and the company's views on the matters. Part of Professor Laffer's book project: "Handbook of Tobacco Taxation: Theory and Practice" - https://www.amazon.com/Handbook-Tobacco-Taxation-Theory-Practice/dp/1934276154

Managing all types of global anti-illicit trade communication as well as cooperation with external parties. Executing media strategy and handling local campaigns across all continents. Creation of digital and print assets. Day-to-day management of 5 creative agencies.

Secretary to the board and communication with members. Responsible for all member communication, including new website, PR, social media.

Deeply involved in the consultancy’s biggest clients, Responsibility for own clients. Outreach on behalf of clients to stakeholders (political, NGO, media, administration).Strategic analysis, tactical planning and active engagement on behalf clients politically and civil society.Clients within: Technology, Defense equipment, online services and FMCG.Media engagement, and press tours hosting.

Consultant working with a variety of the consultancy’s biggest clients. Outreach to political stakeholders on behalf of clients.Reporting and analysis.Creating the first monitoring system for the agency to deliver all relevant news for clients on parliament activities and among media not normally covered by traditional surveillance tools.

Communication activities regarding the development of a webportal.