Thomas Adenaike, Mba, Fcmgr Email & Phone Number

Newmarket, On, Ca

Canada

Canada

Experienced in handling inquiries, resolving issues, and ensuring customer satisfaction. Skilled in communication and problem-solving.

London, England, United Kingdom

Achievement: (1) Reduced operational costs by 2% by introducing digital solutions.Responsibilities:Supervised operations across 4 locations and optimised processes for improved resource management and service delivery. Introduced digital tools to improve communication and reduce turnaround time from 72 hours to 48 hours.Harmonised the communication templates to match brand CI manual for consistent external communication.Improved information sharing… Show more Achievement: (1) Reduced operational costs by 2% by introducing digital solutions.Responsibilities:Supervised operations across 4 locations and optimised processes for improved resource management and service delivery. Introduced digital tools to improve communication and reduce turnaround time from 72 hours to 48 hours.Harmonised the communication templates to match brand CI manual for consistent external communication.Improved information sharing internally leading to reduction in employee conflicts. Show less

Lagos, Nigeria

Achievements:(1) Successfully executed customer conferences annually across key regions.(2) Achieved over 1,000,000 sampling targets in FY 20/21 and 21/22.(3) Crisis management (Golden Penny Semovita) to effectively restore confidence in the brand.(4) Part of the team that achieved the GWR for The largest cupcake mosaic (logo) (3738.3 ft²) by Outori Limited, Fly Africa and Lagos State Government (all Nigeria) in Lagos, Nigeria on 1 October 2020.(5) Successfully launched and… Show more Achievements:(1) Successfully executed customer conferences annually across key regions.(2) Achieved over 1,000,000 sampling targets in FY 20/21 and 21/22.(3) Crisis management (Golden Penny Semovita) to effectively restore confidence in the brand.(4) Part of the team that achieved the GWR for The largest cupcake mosaic (logo) (3738.3 ft²) by Outori Limited, Fly Africa and Lagos State Government (all Nigeria) in Lagos, Nigeria on 1 October 2020.(5) Successfully launched and supported the launch of over 5 brands.Responsibilities:Conduct and analysed market research data and retail audits to identify gaps and consumer needs.Developed products communication and pricing strategy in collaboration with Sales and operations team.Developed brands’ communication materials (TV Ads, Radios Ads, brochure, brand talks and press releases and social media content) and ensure compliance with CI manual.Collaborated with sales to plan and execute customer and consumer marketing activities like road shows, consumer sampling and customer conferences.Facilitated strategic partnerships to leverage complimentary brands to improve new product awareness, trial, and adoption across key regions.Introduced and managed customer loyalty campaigns which increased regular brand users by 7%.Produced brand promotional materials and ensured minimum stock level is maintained.Managed Golden Penny Brands' e-commerce efforts and B2B lead generation. Show less

1 Golden Penny Place Wharf Road Apapa, Lagos

Achievements: (1) Overhauled the digital communication strategies for Golden Penny and Flour Mills of Nigeria PLC resulting in >500% growth in social traffic and >300% growth in web visits.(2) Introduced social listening for monitoringResponsibilities: Responsible for digital strategies and frameworks to grow brands engagement online.Expanded the use of digital channels as a tool for lead generation and customer feedback.Generated e-commerce traffic… Show more Achievements: (1) Overhauled the digital communication strategies for Golden Penny and Flour Mills of Nigeria PLC resulting in >500% growth in social traffic and >300% growth in web visits.(2) Introduced social listening for monitoringResponsibilities: Responsible for digital strategies and frameworks to grow brands engagement online.Expanded the use of digital channels as a tool for lead generation and customer feedback.Generated e-commerce traffic and leads through targeted regional activities.Supervised content creation and video production ensuring alignment with brands identity.Monitored digital performance using social media analytics tools and generated insights for the improvement of the company’s communication strategy.Responsible for social listening and identifying potential detractors and ambassadors.Prepared weekly and monthly reports with insights and recommendations for performance improvement. Show less

Achievement: (1) Developed and executed 10 integrated marketing communication campaigns.Responsibilities:Tracked brands’ health and performance data to identify consumer trends and competition activity.Worked with communication agencies to develop advert materials for TV, Radio, Print and digital.Planned media in line with the consumers media consumption pattern.Monitored brand media campaigns ensuring >87% compliance to media plan and optimizing… Show more Achievement: (1) Developed and executed 10 integrated marketing communication campaigns.Responsibilities:Tracked brands’ health and performance data to identify consumer trends and competition activity.Worked with communication agencies to develop advert materials for TV, Radio, Print and digital.Planned media in line with the consumers media consumption pattern.Monitored brand media campaigns ensuring >87% compliance to media plan and optimizing the plan in line with current realities.Maintained the innovation pipeline and developed new products for competitive advantage.Worked with supply-chain, production, and sales team to deliver the volume objectives.Planned and supervised merchandising teams to ensure 100% route coverage. Show less

Master Of Business Administration - Mba, Business Administration And Management, General

Professional Certificate In Marketing, Chartered Institute Of Marketing

Bachelor'S Degree, Agricultural Economics, 2.1

Activities and Societies: Department Association, Volleyball Team