Thomas Desantis Email & Phone Number

Philadelphia, PA, US

Coopersburg, PA, US

Led and managed development and delivery of all aspects of product commercialization, including product testing, specifications, marketing materials, installation instructions (written, web and video) and customer service training.

Warminster, PA, US

• Identified, sourced and executed commercialization of tools and growing solutions for the portfolio of the #1 US seed supplier.
• Managed product development process from inception to delivery; though end-of-life. Led a cross-functional team with internal and external experts in horticulture, creative, sales, finance, manufacturing and marketing.
• Created and maintained project management visibility to all stakeholders allowing for transparency and input to ensure timely arrival and delivery to multiple channels including DM, amazon.com and big-box hardware.

Bethlehem, Pennsylvania, US

• Identify, research and execute, through entrepreneurial product ownership, the development of retail programs in all categories of opportunity; based on consumer research, customer relationships and sourcing expertise.
• Ideated successful, compelling and profitable CPG for all channels under ArtSkills and private label/OEM branding.
• Led marketing efforts for new development including market research, costing/sourcing, buyer presentations, package design/direction, logistical support, continuous improvement and end-of-life management.

Horsham, Pennsylvania, US

• Spearheaded the creation of music and video experiences on set-top-box, mobile and web applications (SaaS) for assigned categories.
• Cross-functionally led teams consisting of music and video programmers, software engineers and developers and marketing and creative internal partners to build and maintain an end-user experience through interactive.
• Developed and maintained relationships with partner MVPDs to enhance the development of new products and content based on seasonality, trends and revenue-producing opportunities.

Boca Raton, FL, US

• Drove all aspects of product research, industry analysis, financial performance, and marketing efforts for a leading global toy manufacturer, leveraging a deep understanding of product sales, trends and profitability.
• A key leader of a collaborative creative team overseeing the end-to-end creative process from product ideation through production and marketing with a focus on scheduling, cost control, licensor approval, safety and.
• Managed cross-functional project teams comprised of Senior Management, Product Development, Far-East team, Marketing, Packaging, Sales, Model-Making and Graphic and Mechanical Design to achieve project objectives.
• Created key development documents and decks to maintain databases and ensure accurate product line lists, product presentations, financial documents and licensor approval systems.

Breinigsville, Pennsylvania, US

• Directed product development for a co-manufacturer and distributor of home electronic and battery-operated consumer and OEM LED lighting products. Developed product concepts and utilizing market intelligence, strategic.
• Converted over 100 items to LED technology based on cost savings, increased performance and US Govt. mandates.Led cross-functional teams and manage outsourced partners for manufacturing, logistics and warehousing and.
• Built and implemented strategic marketing programs to launch products or categories to achieve desired penetration, revenue, profitability and market share objectives.
• Managed the creation, production and distribution of marketing communications and create sales collateral materials to drive high-impact sales and marketing programs and presentations.
• Direct contact creating compelling decks and presenting to buyers and merchants resulting in the placement of in-line stocked SKUs at Menards, The Home Depot, Lowes, Batteries Plus, Fred Meyer, etc with innovative and.

Louisville, KY, US

• Recruited based on expertise in licensing of confection-based toys, novelties and collectibles and oversaw all aspects of vendor relationships, product quality and project management.
• Leveraged deep global industry connections to source, cost and develop toy and consumable items for all five candy seasons, including Valentine’s Day, Easter, Halloween, Christmas and All-Season/Everyday products.
• Streamlined the creative process and workflow by focusing sourcing and line reviews to optimize the competitive sales mix at multiple retail price points.
• Implemented project management workflow through Smartsheet for products with multiple levels of internal, customer and licensor sign-offs, including taste and flavor profiles, nutritional analysis, safety.

Colmar, Pennsylvania, US

• Drove category development and sales enablement for the $15M Garage/Home Organization line of products comprised of 250+ SKUs sold to hardware, big box retailers, mass merchants, online distributors and OEM customers.
• Developed and launched the innovative bath and laundry organization lines and led all cross-functional development efforts including research, engineering, testing, sourcing, sales and package design.
• Secured an online presence on the amazon.com marketplace, which increased the online distribution channel and resulted in exponential growth, with several products earning #1 rank in their category.

Moorestown, NJ, US

• Developed creative marketing and communication campaigns for the leader in the design, manufacturing and distribution of bath systems across wholesale and retail channels. Oversaw the creative aspects of the company’s.
• Coordinated all retail, wholesale and showroom marketing displays and worked with creative agencies, customers and internal partners to deliver in-store marketing solutions.
• Delivered a 15% year-over-year cost savings by effectively managing the creative budget and reducing spend on printed and online collateral based on previous relationship and expertise. Contributed to category sales.
• Contributed to category sales increases of up to 40% through SKU enhancement/replacement strategies and display/signage improvements.

Philadelphia, PA, US

• Managed all aspects of product marketing and championed new product development to expand brand recognition and market share for a leading manufacturer and importer of licensed confection products, driving explosive.
• Managed the simultaneous creation of 25-40 complex seasonal and everyday products and increased select customer seasonal shipments by over 50% through specialty retail programs and partnerships using standard product.
• Developed relationships with suppliers in China, Europe and Latin America with full accountability for design, production, logistics, sales, ROI and marketing
• Formulated product line extensions based on strategic analysis of children’s data insight and retail/licensing trends from marketing partners to coordinate branded products for movie and television licensed characters
• Directed creative workflow in line with licensing and branding guidelines and oversaw concept approvals, taste profiles, rapid prototyping, package design and trade dress and pre-production activities
• Earned recognition for National Confectioners Association (NCA) Product of the Year for the design and launch of the original SpongeBob SquarePants Krabby Patty product line

Broomall, PA, US

Graphic design firm specializing in corporate identity, branding, point of purchase and corporate communications. Recruited to manage critical business relationships, acting as the primary liaison between the clients and design, marketing, and business development teams to successfully execute design projects and advertising campaigns. Negotiated and.

Hazleton, PA, US

• Daily and Sunday Newspaper serving Luzerne, Schuylkill and Carbon County, PA.
• Oversaw the growth and retention of advertising revenue from an established account base and consistently identified and closed new opportunities.
• Provided copywriting, layout, proofing and graphic design work under tight deadlines in a fast-paced environment.
• Won multiple advertising awards from the Pennsylvania Newspaper Publishers Association.

Pottsville, PA, US

Please see next position for summary of similar duties and accomplishments.