OnePlayce is where sports, entertainment, and fashion converge. Private Beta Launch, Spring 2014.

SPORTS195 is The Global Social Network for Sports, with a mission to empower and unite the world through sports. The platform covers 195 countries, 330+ sports, 335,000+ teams, 2.5 million+ athletes, 600,000+ events and 250,000+ schools, providing an online community customized for sports fans, athletes and organizations, across the globe.

Frequent contributor and producer for JAY-Z’s blog www.lifeandtimes.com. Directly in charge of generating ideas, cultivating sources, creating original content and headlines for the sports column, all the while interviewing top athletes from the NBA, NFL and MLB. Pen and produce treatments for viral videos. In addition to soliciting potential partnerships and branding opportunities.

A frequent contributor, consultant and news correspondent for various print and online outlets. Byline has appeared in XXL, THE SOURCE, SLAM and KING, and online for the new MySpace, MTV News, MTV RapFix, The Shadow League, and SLAM, and defunct mags SCRATCH and XXL's Hip-Hop Soul. Beats have ranged from pop culture, music, sports and auto. Penning celebrity/athlete features, new artist/athlete profiles, music business columns, music sales-charts, album/auto reviews and human-interest stories. Served as a copywriter for NIKE basketball and the World Basketball Festival.

Clients: NIKE (@usnikefootball, @nikenyc), Moet & Chandon (@moetnectarrose), Jordan Brand, Timberland and Pepsi.During my tenure at Team Epiphany, I served as a Senior Strategist/Social Media Community Manager for US NIKE Football (@usnikefootball) – and later NIKE NYC (@nikeNYC) – playing an integral role in leveraging the Swoosh’s partnership with the NFL to authenticate and redefine the American football voice across all channels. We weighed in on the moments that mattered most, with a distinct point of view, to provide inspiration with every interaction – in a way that no other brand could. The results: for the 2012-2013 NFL and NCAA season, we published 923 stories across three platforms (Twitter, Facebook, and launching Instagram). The season culminated with two industry write-ups on Digiday and Business Insider, highlighting the best practices used during our Super Bowl XLVII coverage. In addition, I also represented luxury brand Moët & Chandon, as a Senior Producer, launching their social channels (Twitter & Instagram) for the Moët Nectar Impérial Rosé variant, last June. @MoetNectarRose debuted during the first stop of the nationwide Moët Rosé Lounge 2013 tour, in Washington D.C., featuring Wale, with the hashtag #MoetNectarRose.

Contracted by digital agency R/GA as one-third of the voice for Nike basketball’s Twitter handle (@nikebasketball) during March Madness 2012. Prompted, promoted, identified and cultivated consumer engagement during the NCAA Men’s basketball tournament with the hashtag #RiseAsOne. Pen and presented real-time copy to Nike executives before posting live to Twitter– through Sprinklr. Conceptualized and assisted agency partner, ilovedust, in the creation of digital consumer assets. R/GA was later awarded the Cannes Lion short-list for best practice in real-time. After the NCAA Social Media Response Lab, I was later commissioned to research and produce USA Men’s basketball team player insights for the 2012 World Basketball Festival.

Preside over all editorial content for the bi-monthly print publication, from conception to print, with a circulation of 85,000, nationwide. Top edit cover stories and features, approve book art with creative, and occasionally pen cover stories.Draft and manage the annual editorial calendar, balance editorial budget, and oversee content for digital proporties.Develop strategic partnerships, negotiate product placement and solicit advertisers while working closely with sales.Enforce all executive decisions alongside the publisher.Hire editors, freelance writers, photographers and illustrators.

A contributing writer and news reporter for the hip-hop website. Beats consisted of writing daily news stories, features, covering Nielsen SoundScan weekly music sales chart and provided breaking news coverage. Reported the criminal assault trial of incarcerated rapper, Remy Ma, and the controversial police murder trial of slain victim Sean Bell.

Directly in charge of generating ideas, discovering and scouting new music trends and talent, cultivating sources, solicit current music from record companies and hiring freelance writers.Oversaw all non-feature music related content for the magazine, research and fact-check.Developed cover lines, headlines and subheads, photo captions and advertorials for print/web.Created original content that reflected the overall editorial direction of the magazine.Booked venues and musicians to perform at brand showcases throughout NYC.Soliciting potential sponsorship and identifying branding opportunities.