Develop visually compelling designs for our website, landing pages, social media, email campaigns, and ads. Ensure consistency and alignment with our brand’s identity across all visuals, reinforcing brand recognition and driving growth.Design and optimize our Amazon brand & product pages to enhance visibility and sales. Create and edit video, motion graphic, and still image content for Instagram, TikTok, and Facebook, tailoring content for optimal performance. Manage and organize digital assets, including raw footage, photos, and edited files, to ensure efficient workflow and accessibility. Stay current with social media trends and platform-specific design innovations to keep our content fresh and relevant. Stay updated on industry trends, tools, and techniques in both video production and design, continuously improving content quality. Innovate new ways to leverage video and design to maximize customer engagement and increase conversions.

I specialize in working directly with clients to scale content production efforts, define their unique brand identity, and help craft impactful and engaging content that is relevant and meaningful to their customers.

Collaborated with relevant stakeholders (Content, PMM, etc.) in executing a content and distribution strategy that drives brand awareness, engagement, and conversions. Provided creative direction for ads, social media content, and the ThinkBiz Podcast with the goal of education and awareness for the target audience. Identified, developed, managed and executed various advertising initiatives to meet our objectives, develop our brand and improve lead generation. Presented marketing and communications plans and shared top KPIs and results with upper leadership at regular intervals.

Led cross-functional teams to execute simultaneous marketing and design projects, ensuring all stakeholders were aligned and deadlines were met. Assembled design teams, assigned tasks, delegated responsibilities, and provided project status to relevant stakeholders. Led the creative direction and execution of creative marketing, sales, and brand campaigns from concept to completion, and ensured all projects aligned with Eduphoria’s brand standards. Ensured that all deliverables met the highest quality standards. Conducted quality assurance reviews and provided feedback to creative teams. Created Motion Graphics, tutorial video content, product highlight videos and infographics used in sales & marketing material. Optimized the internal content production workflows and established best practices for content management and revision.

Led cross-functional teams to execute simultaneous marketing and design projects, ensuring all stakeholders were aligned and deadlines were met. Assembled design teams, assigned tasks, delegated responsibilities, and provided project status to relevant stakeholders. Led the creative direction and execution of creative marketing, sales, and brand campaigns from concept to completion, and ensured all projects aligned with Eduphoria’s brand standards. Ensured that all deliverables met the highest quality standards. Conducted quality assurance reviews and provided feedback to creative teams. Created Motion Graphics, tutorial video content, product highlight videos and infographics used in sales & marketing material. Optimized the internal content production workflows and established best practices for content management and revision.

Managed the design, development and implementation of Google Play’s Internal Help Center Website for the Movies & TV Team. Created style guides in Google Docs and InDesign for different page types that were submitted for approval, then used as templates when building the site. Built the framework of the pages in Sublime text using HTML and CSS, then ported that over to Google’s proprietary website builder and hosting site. Led bi-weekly meetings with the QC, Engineering, Learning and Development, and Partners teams to ensure accuracy of all content on the website.