Thomas Arocho Email & Phone Number

New York, New York, United States

• Manage the front desk team of 6 employees, overseeing their hiring, development, and evaluation for brand consistency and to boost team morale• Liaise with the Membership, Spa, Personal Training, and Maintenance teams to ensure members are given the highest quality services efficiently• Report on key information received via the front desk to drive location sales by 17%, improve member reviews to a four star minimum, and create 50 communications plans for location employees

New York, New York, United States

● Logged at least 75 class participants and check-in counts of 650-1,000 members daily● Handled lost item retrieval, directed 17-25 weekly new membership leads for advisors, and entered data into Equinox’s centralized user database● Administered membership accounts for various contracts and tiers, documenting daily Equinox member attendance, as well as handling front-end financial transactions and sensitive member information● Coordinated with maintenance team on efficient facility opening and closing, providing a luxury and prepared environment fitting Equinox’s brand identity goals for high-end clients

Bronx, New York, United States

● Vaccinated 5,000+ residents for COVID-19 at NYC-designated sites, conducting health screenings, check-ins, scheduling appointments, and handling sensitive documentation across NYC● Provided a frictionless client experience to 5,000+ residents, maintaining one-way client flows at the vaccination site by offering wayfinding, greeting, registration, and escorting services● Appointed by senior leadership to provide proper accommodations for disabled clients, as well as coordinate and supervise 20+ Flow Monitors across the vaccination site

Brooklyn, Ny

● Wrote monthly content for the NYC College of Technology student newspaper, researching topics and offering diverse insight on pressing student concerns for 8 newspaper issues● Reported to the editor-in-chief, creating brand-appropriate content using the Gunning Fog index at level 8 for accessible and readable material to the intended readership● Collaborated with other columnists and upper management to promote the paper at the college with marketing techniques in line with the brand and intended audience, increasing campus-wide readership by 7%

New York, Ny

● Applied Photoshop, Illustrator, and InDesign to develop and advance Lanchid’s offshoot brand identities, strengthening its market presence in the eCommerce sector by 45%● Collaborated with other interns across departments to provide functional and aesthetically consistent creative solutions for the branding, packaging, and webpage design of two in-house projects● Consulted senior leadership to develop and implement two new subsidiaries, Darsana Specialty Food Products and Kuta Tartufi

Bronx, Ny

● Tutored 50+ high school students with daily assignments in math and English, resulting in a 25% increase in test scores and an 11 percentage point increase in overall student performance● Oversaw the safety of Upward Bound participants via daily chaperoning, reducing bodily harm risk by 50%● Engaged in successful conflict resolution strategies between program participants, resulting in decreased escalations to upper management and mitigating termination factors for all 50+ participants

Bachelor Of Technology - Btech, Communication Design

Activities and Societies: Gamma Epsilon Tau (Gamma Chapter - Design Honors Fraternity), Ink Club, and New Tech Times

College Now | Dual Enrollment Program

Attended CUNY Bronx Community College as part of the high school College Now readiness program.