Responsible for setting Blueprint's partner strategy, including identifying, developing and managing strategic partnerships, and driving partner marketing, sales strategy, planning, and revenue attainment.

Led the Sales, Marketing and Recruiting functions for Blueprint Technologies, focusing on Enterprise Digital Transformation solution selling, and Blueprint's associated integrated marketing programs across paid and owned channels. Managed a nationwide sales team, established sales management metrics, implemented Blueprint's first CRM, introduced social media marketing, broad reach digital marketing campaigns, metrics, and marketing automation.

As a Business Development Director I identified, developed, closed and managed delivery of a variety of digital transformation and analytics projects across a range of enterprise customers, with a focus on ecommerce, marketing and analytics.

At Getty images I managed an international team that directed all digital marketing strategy, budgeting, and execution for Getty’s flagship brands Gettyimages.com and iStockphoto.com across over 20 geographies. The team was responsible for paid search/SEM, display advertising, affiliate marketing, paid social advertising, and remarketing, in addition to the reporting and analytics that supported performance evaluation and optimization activities.

Lead a team responsible for all facets of Merchandising and Promotions for Expedia.com, including: merchandising platforms and analytics, digital marketing integration, annual promotional calendar planning, coupon strategy, pricing, and flash sale programs.

Responsible for setting the merchandising strategy and hitting revenue targets for a $300M multi-state region. Partnered closely with field sales teams and made extensive use of analytics resources to drive marketing and supply optimization.

Led an international team of e-mail marketing analysts, program managers, developers, and operations specialists supporting Expedia's worldwide e-mail operations across 15+ points of sale in North America, Europe and Asia. The team's primary responsibilities included: business reporting and analysis, e-mail campaign development / deployment, project portfolio management, process automation / optimization, and infrastructure enhancement.

Worked directly with Expedia’s executive leadership team and cross functional business units to lead e-commerce strategy initiatives, three year strategic planning, and annual planning processes.

Managed cross functional teams to identify and drive digital marketing strategies and projects to optimize Expedia’s digital marketing efforts and strengthen Expedia’s presence in emerging digital marketing channels such as desktop applications, mobile, behavioral targeting and social media.

Responsible for identifying opportunities to optimize and expand digital marketing capabilities across multiple channels including: SEM, e-mail, online advertising, affiliate marketing, and strategic partnerships.

Led a team responsible for end-to-end system testing and test processes for a large-scale web analytics and reporting platform. Team’s primary focus was ensuring data quality, error handling and system performance.

Responsible for all test planning, scheduling and execution for data processing and reporting components of MSN Search. Primary focus was on large, relational database processing and reporting systems.