Tom Wagner Email & Phone Number

Milpitas, Ca, Us

• Achieved 40% revenue growth for past two years (2022 and 2023).• Accountable for annual marketing plan, budget, strategy and team.• Set OKRs with built-in metrics and milestones to drive results.• Build, manage and coach high-performing talent within the marketing department.• Oversee continuous improvements of CRM database functionality and data integrity.• Drive implementation of marketing campaigns that meet business objectives and capture leads.• Direct and support market research collection, analysis, and interpretation of market data.• Collaborate with Product/Development to meet market needs.• Partner with Sales to maximize outcomes.• Champion brand standards and ensure compliance across all marketing/communications channels.• Identify competitors and evaluate their strategies and positioning to devise counter-strategies.• Foster long-term relationships with employees, clients, investors and other stakeholders.

Milpitas, Ca, Us

• Achieved 40% revenue growth in 2022.• Rebranded Inovaare—and AcesoCloud, a sister company—including the redesign and repurposing of both websites.• Executed account-based marketing (ABM) campaigns.• Formed and fostered strategic relationships, partnerships and programs.• Positioned Inovaare as thought leader within industry.• Led strategy and collaborate with C-Suite.• Engaged with dev ops for new product opportunities.• Collaborated with C-Suite to establish key marketing strategies.• Planned and execute marketing tactics to achieve strategies.• Created and managed for all client-facing marketing.• Led all marketing collateral creation.• Created and led customer lifecycle strategy.• Delighted customers.• Increased lead generation.• Generated sales/company growth.• Budget planning/management.• Managed onshore and offshore marketing team.

• Provide copy editing and copywriting services for the global marketing department at Beckman Coulter Diagnostics to deliver on-brand, AP Stylebook copy including marketing collateral, presentation decks, email campaigns, video scripts and web content.• Consulted business process owners to gather requirements, perform analysis and generate professional process flow diagrams for Molina Healthcare during their Oracle HCM Cloud implementation and subsequent upgrades.• Teamed with Molina’s Organizational & Learning Department to ideate and write training materials.• Wrote employee and manager user guides as well as end-user test scripts for Molina’s Oracle Cloud system.• Supported the IT implementation team by performing systems integration testing to surface and document software bugs.• Maintained HCM SharePoint to ensure access to the latest technical documentation in the appropriate folders.• Created documentation to support Molina’s employee benefits open enrollment and Total Rewards annual cycles.

Irvine, Ca, Us

• Counseled executive leadership regarding best practices for PriceSpider's software-as-a-solution (SaaS) platform documentation within a fast-paced Agile environment.• Created branded customer-facing marketing content and technical documentation — such as user guides, quick reference guides and process flow diagrams — that describe and illustrate how to get the most out of the primary SaaS solutions.• Established linear, logical process flow diagrams that revealed inefficiencies and led to numerous business improvements.• Provided wireframes using Balsamiq Mockups for software engineers during their development process.• Consulted with senior management to create clear IT topology maps.• Collaborated with executive management to construct disaster recovery and business continuity plans, security incident response procedures, IT co-location documentation and internal resource-planning strategies.• Initiated, tested and negotiated digital adoption platform solutions for single-page application product offerings.• Advised digital marketing manager and wrote web content, sell sheets, E-books and other B2B marketing collateral.

• Rebranded Signatec — a high-speed signals technology manufacturer — and wrote technical marketing brochures, product catalogs, web content trade-show/event signage, press releases, data sheets and white papers.• Established Signatec as preferred supplier to SRI International for a multimillion-dollar renewable contract, resulting in a Small Business Contractor of the Year nomination in 2010 and a $1,200,000 contract order in 2011.• Wrote and secured Cooperative Research and Development (CRADA) with the U.S. Department of Agriculture (USDA) to deliver an advanced liquid-food processing and monitoring system.• Established Signatec as a Xilinx Alliance Program partner, a selective and strategic FPGA development program providing free, unlimited ICE software seats.• Proposed a technical solution and led Signatec into strategic Optical Coherence Tomography (OCT) projects with Massachusetts General Hospital and global affiliates.• Initiated and managed a project management system for Signatec's new product development process to optimize limited resources, reduce bottlenecks and improve the delivery-forecasting system for customers.• Implemented a customer Tech Case system, reducing customer response and resolution turnaround times.• Developed and secured distribution contracts with Myung Jin Systems in South Korea, Embed Technologies in India, EHS in Germany and EADS in France.

Affordable Medicines For Africa (AMFA) is a faith-based non-government organization dedicated to the distribution of affordable, essential generic medicines to support the Church and charity healthcare providers throughout the continent of Africa.• Provided strategic and tactical direction for the organization, positioning AMFA to assemble the consortium of companies that won the $7 billion PEPFAR contract.• Established strategic relationships with African mission healthcare providers.• Opened new markets and established distribution channels to Angola, Gabon, Madagascar, Namibia, Togo and Uganda.• Conceptualized, wrote he business plan for and led negotiations to acquire a state-of-the-art pharmaceutical processing plant in Zambia.• Pioneered relationships with LINCOS (www.lincos.net) to build sustainable development programs in South Africa using the latest communication technologies.

• Involved in the organization and development of AMFA Foundation, including business plan development, financial support procurement and marketing tools creation.• Managed the distribution of medicines in sub-Saharan Africa.• Managed day-to-day operations: development of marketing materials; sales and customer service management; sourcing, developing and maintaining strategic business relationships with quality suppliers; interfacing with African government offices; overseeing the entire logistics process.

• Wrote grant proposals for the foundation, resulting in 3 million Pesos in grants for specific community development projects, including health and sanitation, AIDS awareness/prevention and reforestation/income generation.• Managed foundation activities including office and field staff, monthly budgets and relationship development between foundation and local, regional and national government organizations.• Wrote and published the foundation’s first quarterly newsletter.

• Created television commercials, including creative concept development, script writing, directing shoots and post-production editing.• Wrote script, directed shoot and post-production editing for 15-minute video produced for United Way to launch their local annual fundraising campaign.• Awarded Top Creative Presentation in Rutter Communications' 1993 training program.• Nominated for the company's national "Commercial of the Year" award.• Served clients including McDonalds, Brunswick Toyota, Nalley Jeep Eagle Pontiac.

• Assisted with the creation, writing and implementation of the Reebok Account Management Program which brought Reebok up to parity with Nike customer service within one year and augmented fill-in business sales by US$20 million.• Resolved customer merchandise-related problems which helped Central Division exceed 1992 sales goal by US$6 million.• Selected by senior management to write national guides, newsletter articles, new national service launch announcements and business presentations.• Led Reebok's Customer Service Communications System, linking all corporate divisions into information exchange network.

Ba, English - Creative Writing

Master Of Business Administration - Mba, Development Economics And International Development