Thomas Bak Andreassen Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Denmark

Copenhagen Area, Capital Region, Denmark

• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.• Customer Journey Mapping - analysing touch points with the organisation and maximising commercial opportunities.• Working closely with all departments to ensure the CRM works effectively for all aspects of the business.• Overseeing direct communications with customers through the CRM and the cloud marketing platform.• Monitor and maximise customer lifetime value strategies ensuring maximum profitability.• Ensuring the database is segmented effectively for targeted marketing activities.• Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company.

Copenhagen Area, Denmark

My daily job is to align sales and marketing activities and make sure that we execute on the overall company strategy, with reference to COO. An essential responsibility is lead management, lead generation and qualification.I believe that sales and marketing has to be interconnected and aligned. I get excited to see the synergies that arise when we work together, towards common business objectives.At AlfaPeople we understand our customers’ business models and knowing the needs of the end users. This means that we are able to advise on and develop solutions, technologies and tools in such a way as to create new business opportunities.AlfaPeople is today one of the largest Microsoft Dynamic partners in the world as well as one of the leading Microsoft CRM ISV’s (Independent Software Vendors) with more own developed CRM applications than any other partner.With more than 500 employees in 14 countries we are focused on delivering standard – yet industry and customer specific - integrated Microsoft business solutions that are supported worldwide.

Mediaplanet is an International media and publishing company. The core business encapsulates creating and publishing niche newspaper supplements with an editorial content covering a wide a range of up-to-date topics concerning health, lifestyle, CSR, technology and business, financed by advertisements and distributed with leading nationwide newspapers. In Denmark the distribution partners includes Politiken, Børsen and Jyllands-Posten.My responsibilities: • Account management• Concept presentation• Lead management and prospecting• Content planning• Finance and budget responsibility

Telemarketing, sale of financial services and bank products, counseling and retention of existing customers as well as identifying new potential prospects, in addition I did various Ad Hoc assignments among other things, completion of loan cases, cancellation of mortgages etc.Recognized by clients and management, as trusted advisor in delivering superior counseling in matters of loan giving, finance, private economy, individual assessment e.g. risk evaluation, needs analysis and customer engagement.

Denmark

Denmark

Master Of Science (M.Sc.), International Marketing Management

Bachelor Of Arts (B.A.), International Sales And Marketing Management

Ap Degree In Marketing Management (Academy Profession Programme)

Higher Commercial Examination Programme (Upper Secondary Education) (Hhx)