Tom Barth Email and Phone Number

I work on marketing automation systems and integrations supporting lead/demand generation and the marketing to sales pipeline. • Sales and Marketing Group business owner for marketing automation systems, intake and workflow on Oracle Eloqua, Jira Service Management and Salesforce Sales CRM; cross-platform integrations• Eloqua, Adobe Experience Manager & Salesforce marketing automation expertise including UX, experience design, cloud app integrations, social media, virtual events, email marketing, behavioral data and reporting• Partnering with IT and multiple business units and technology divisions to support marketing campaigns and programs• Customer relationship management and lead/demand generation tools/capabilities• Vendor, supplier and agency management for platform development and production support services

B2C marketing automation strategy, technical lead and system administrator for Teradata Aprimo Marketing Studio. CRM lead for integration with Microsoft Dynamics.• Lead-gen & nurture marketing campaign design and development• Contact profile management for 8 million customer records• Implementation strategy, execution, and road mapping• Development, execution, and analysis of Aprimo activities• Oversight for Dell Boomi integration with Microsoft Dynamics CRM• Partner with vendors, sales and technology divisions to support marketing business goals

Marketing automation lead for North America field marketing and divisional product managers, west coast and central region • Marketing campaign and contact management for 13 million contacts• Oversaw key aspects of EMC’s go-to-market strategy, tactics and objectives within web and database marketing programs• Database marketing lead for corporate campaigns, Tier-1 product launches, A&B-level tradeshows, lead routing and ancillary events• Responsible for EMC World audience acquisition and attendee retention• Lead manager for CxO Program digital marketing campaigns• EMC Live webcast program database marketing lead

• Consultant and subject-matter expert for strategic deployment of Aprimo Marketing Studio from Unica/MRM and Pivotal MarketFirst • Developed marketing plan to promote webcasts/webinars in EMEA, increasing registrations by 30% overall• Introduced SLA's for various marketing activity types, resulting in 99% on-time project completion• Implemented best practices and process improvements for email campaigns, which raised open rates by 10%• Marketing database & project manager for EMC Live webcast campaigns

• EMEA web production and digital marketing lead; managed EMEA data loads and lead-gen program support• Supported EMEA marketing coordinators in creation of Pivotal MarketFirst programs, questions and technical issues• Deployed updates to MarketFirst program blueprints and templates for EMEA regions• Successfully launched webcast program for Germany• Primary manager for APJ eMarketing campaigns and activities• Provided support and direction to external agencies and APJ digital marketing team in MarketFirst and Documentum Web Publisher environments.• Managed APJ web team resource; APJ team lead for EMC software sites globalization process

• Primary corporate liaison for EMC Software Group, EMEA• Directed EMEA content management strategy• Coordinated all EMEA site content localization activities• Established a standardized process for developing, storing and tracking new and existing collateral and content using Documentum eRoom• Drove successful launch of German software site• Project manager and team lead for integrating global regional software websites into the new emc.com model• Led migration/integration of legacy German marketing contact database

• Acted as chief editor & content manager toward maintaining consistency of corporate voice and style, grammatical and contextual accuracy for all online content. • Developed and enforced site models, processes, and architecture• ColdFusion coder and editor• Development and maintenance of CMS database using ColdFusion Studio and Adobe/Allaire/Macromedia Spectra