Thomas Baylerian Email & Phone Number

USA Today Network Ventures is an event production company specializing in delivering world-class events for the media industry and the communities they serve. Ventures' events inspires pride and progressive innovation throughout the ever-changing media industry. USA Today Network Ventures exceeds in its ability to create content, attract audiences, and bring powerful meaning to the lives of others. Ventures is the leader in event production and execution from coast to coast. www.usatventures.com

Southeast Wisconsin

Responsible for creating and growing one of a kind campaigns for some of the most valued professional athletes, coaches, and teams in professional sports. Create, activate and evaluate marketing strategies and fundraising services for national, regional and corporate partners throughout the United States.Sampling of players and teams include: Anthony Rizzo and David Ross-Chicago Cubs, MLB Hall of Famers Hank Aaron and Cal Ripken Jr., Aaron Rodgers, Clay Matthews, James Jones, John Kuhn and Jerry Kramer-Green Bay Packers, JJ Watt and Randall Cobb-Houston Texans, Carson Wentz-Philadelphia Eagles, Anthony Lynn-Head Coach of the Los Angeles Chargers, Jonathan Lucroy-Boston Red Sox, Chase Anderson-Toronto Blue Jays. Teams include: Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Chicago Cubs, White Sox, Bulls and Fire. Partnerships with the Vince Lombardi Cancer Foundation and the Bart and Cherry Starr Children’s Fund for Pediatric Cancer Research and Treatment.Specialties: Senior level Sports Management, Data Driven and Target Marketing/Partnership Sales, Multi-Platform Marketing Campaigns, Sponsorship Creation, Business Development, Brand and Omni-Channel Integration, and Content CreationWebsite: www.capturesportsmarketing.com Email: tom@capturesportsmarketing.comFor a sampling of programs created by Tom, visit: www.tombaylerian.com

Greater Chicago Area

Responsible for the combined revenue of all Premium accounts for the Chicago Tribune as well as the leadership of the Chicago Tribune's highly talented Premium Sales Directors. Also responsible for the development of strategies, client relationships, strategic media/marketing programs and financial performance.

Greater Chicago Area

Responsible for negotiating team contracts with the Chicago Cubs, Chicago White Sox, Chicago Bears, Chicago Bulls, Chicago Blackhawks and Chicago Fire. These team agreements strategically target Key Performance Indicators of the Chicago Tribune and each of the pro teams through the creation of locally and nationally recognized marketing programs, founded on key research and analytics. Work also with national and local players and agents on creating programs that market the player behind the uniform. Sell newly created programs to local, regional and national sponsors/advertisers.

Appleton, Wisconsin

Oversaw the creation, sales and activation of Concept Sales, Cause Marketing, Editorial Underwriting and Sports Marketing for the United States West Region of the USA Today Network. This included the entire West Region's Tier A, B and C markets.Oversaw print, digital, corporate sponsorship and overall advertising revenue for Wisconsin's most powerful media and marketing solutions organization. Leveraged audiences, multimedia products and expertise to maximize advertising investments throughout the USA Today Network-Wisconsin's ten statewide markets.-Centralized 10 site Keys Reps into one team of four resulting in increased revenue and digital growth-Launched Concept Sales, Cause Marketing, Editorial Underwriting and Sports Marketing initiatives that has delivered over 2M in 12 months-Gained 25% revenue growth from Top 10 customers-statewide-Successfully built strong partnerships for the USA Today Network-Wisconsin with top Milwaukee based accounts that had not been contacted.-Successfully built strong partnerships with the top 25 USA Today Network-Wisconsin non-Milwaukee accounts-Worked closely with the Director of Digital Sales Strategy to drive Digital revenue, staff and sales manager's digital acumen, and overall percent of sales-Saved a 3.5 million loss to Gannett in Milwaukee and Central/NE Wisconsin by creating a plan to keep one client from migrating to a direct mail competitor.-Negotiated Green Bay Packers multi-year contract that secured 3rd party sales pass-through rights. -Worked collaboratively with the Client Strategy team on top growth, new revenue opportunities.-Taught how to effectively combine the "art" of the sale to the "science" of the sale directly with multiple USA Today Network markets

Milwaukee

• Responsible for development, business strategy, leadership and incremental revenue growth of the Milwaukee Journal Sentinel's Agency team. Responsible for transition from a “Department” to a “Business”.• Responsible for profitable revenue growth, resulting in over five million dollars in annual revenue.• Negotiated multi-year professional sports sponsorship agreements with the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks to financially benefit multiple product lines. Oversaw Brand Marketing, Digital Marketing, Sports Marketing and Event Marketing.• Created "Pink Out at Miller Park" whereby over 43,000 Brewers fans showed support for Breast Cancer research. $80,000 was raised for breast cancer research. This was the first event of its kind for breast cancer awareness.• Created 20-week campaign for local hospital showcasing Brewers catcher Jonathan Lucroy from infant to current ball player. Also showcased Lucroy's parents and grandparents to promote the hospital’s services through every phase of life. This was a first of its kind for a Major League ballplayer.

Greater Milwaukee Area

• Responsible for sponsorship sales and profitable revenue results, including aggressive prospecting, proposal development, superior sales presentations and activation skills.• Planned sales strategies and campaigns to acquire incremental revenue and expansion of local and national clients. • Determined sponsorship metrics and post-sponsorship evaluation criteria.• Produced and sold Emmy Award winning high school sports show, “Preps Plus,” on WTMJ-TV.• Created and sold the "Green Bay Packers Fan Hall of Fame" which has received national recognition.• Created and sold Milwaukee Brewers and Green Bay Packers “Know this Pro,” “Player Profiles,” "Lambeau Leap Sweepstakes," and "Aaron Rodgers 12 Days of Christmas" benefiting the Midwest Athletes Against Childhood Cancer. • Negotiated all playoff agreements with professional sports teams along with the opportunity to sell playoff amenities to pre-approved third-party sponsors.

• Increased sponsorship net revenue by 38% in five months• Secured Brett Favre following the Green Bay Packers Super Bowl victory for a Milwaukee Wave half-time event, resulting in a sell-out at the Bradley Center• Increased ticket sales net revenue in nine months• Increased statewide summer camp net revenue by 42% in one year• Developed strategic plan to increase franchise revenue, grow customer satisfaction, enhance meaningful community impact and build quality internal and external communication • Produced and sold television show, “The Milwaukee Wave Soccer Weekly,” on Milwaukee's NBC affiliate WTMJ-TV

• Led transition to news/talk format including talent coordination and content focus, resulting in increased station ratings• Managed on-air product and on-air talent• Developed and oversaw radio programming and news budgets• Oversaw marketing and promotion strategies resulting in WTMJ Radio’s top rating status

• Identified and developed new revenue sources through sponsorship sales • Created, sold and activated corporate sponsorship programs resulting in incremental revenue growth

Bachelor Of Arts (B.A.), Broadcast Communication And Marketing

Education record