Chief Digital Officer
Welwyn Garden City, Hertfordshire, Gb
Overall responsibility for Tesco’s digital product strategy across an extensive portfolio of applications, websites and services supporting £50B+ in revenue Tesco’s digital product portfolio include: Grocery Home Shopping, Delivery Saver, General Merchandising online, F&F Clothing online, Tesco.com, Scan As You Shop, Hudl Tablet and many, many moreEnd-to-end accountability for Clubcard – Tesco’s loyalty scheme – including its transformation to a digital-first scheme. The scheme has more than 16M active members and is supported by 500+ partnerships – including Tesco Bank Clubcard credit card.Executive ownership of Tesco’s engagement with Dunnhumby and the transformation of Dunnhumby’s strategy and product roadmap.Direct responsibility for all of Tesco’s data-driven marketing activities which include e-mail, direct mail, Clubcard statement mailers, social channels, onsite and offsite advertising, etc. This group is also responsible for building out Tesco’s global marketing automation platform.Responsible for the leadership of a large, global multi-functional team of product managers, user experience and interaction designers, data scientists and insights experts, program managers and change leaders who are responsible for Tesco’s digital product portfolioLeading Tesco’s global customer data strategy and policies teams – enabling sophisticated insight, data science, marketing automation workflows as well as loyalty programs across business and channels while ensuring compliance with global policies & regulationsFacilitating Tesco’s transformation from an IT-lead organization to a software powerhouse with a razor-sharp focus on agile customer and data & design driven principles & methodologiesExecutive sponsor for OneTesco – the integration of brand, products and systems across the entire portfolio of digital products ensuring consistent user experience and data collection & usage for all of Tesco’s customer facing propositions