Thomas Stege Bojer Email & Phone Number

Hørsholm, Dk

Copenhagen Metropolitan Area

As a marketing consultant with over a decade of experience, I specialise in helping brands grow their presence and increase sales through strategic content creation and brand development. My work focuses on creating content that aligns with brand identity and resonates with target audiences, from product descriptions and marketing materials to comprehensive brand strategies.I’ve collaborated with leading fashion brands, including ONLY and JACK & JONES, where I have developed and… Show more As a marketing consultant with over a decade of experience, I specialise in helping brands grow their presence and increase sales through strategic content creation and brand development. My work focuses on creating content that aligns with brand identity and resonates with target audiences, from product descriptions and marketing materials to comprehensive brand strategies.I’ve collaborated with leading fashion brands, including ONLY and JACK & JONES, where I have developed and executed marketing strategies that drive engagement and sales. My adaptable approach allows me to manage complex projects from concept to completion, ensuring timely delivery and effective communication with clients.With a focus on maintaining authenticity and quality, I craft compelling content and marketing strategies that help brands stand out in competitive markets.My work spans content strategy, copywriting, project management, and social media, always with an eye on delivering tangible results. Show less

Brande, Central Denmark Region, Denmark

In 2018, I made the switch from JACK & JONES to ONLY. Despite being a consultant, my role there has been as close as you can get to being a full-time employee without actually being one—I’ve had fixed-fee contracts, a company email address, and access to internal systems. But the freedom of consulting has remained, allowing me to balance my professional contributions with my personal passions.At ONLY, I was tasked with ensuring cohesive brand messaging across various platforms… Show more In 2018, I made the switch from JACK & JONES to ONLY. Despite being a consultant, my role there has been as close as you can get to being a full-time employee without actually being one—I’ve had fixed-fee contracts, a company email address, and access to internal systems. But the freedom of consulting has remained, allowing me to balance my professional contributions with my personal passions.At ONLY, I was tasked with ensuring cohesive brand messaging across various platforms, particularly in product descriptions and campaign narratives. Maintaining authenticity while appealing to a broad audience wasn’t always easy, but it was worth the effort. I tackled this by crafting master texts for product descriptions, ensuring consistency and clarity across all platforms, including only.com.Additionally, I played a key role in developing product campaigns, such as the Selvedge concept for ONLY & SONS, where I helped shape the identity and narrative. These efforts didn’t just strengthen the brand’s voice—they boosted customer engagement and sales, reinforcing ONLY’s position in the market. Show less

Rooted in raw denim, Denimhunters has been guiding denimheads since 2011. We help you build a wardrobe of wearable heirlooms through expert tips and a curated selection of well-made menswear.Denimhunters is a global denim encyclopedia and buying guide, educating denim lovers on how to make better and more informed choices when buying and wearing jeans. Over the years, the platform has become a trusted source of denim knowledge, reaching over 1,000,000 visitors and tens of thousands of… Show more Rooted in raw denim, Denimhunters has been guiding denimheads since 2011. We help you build a wardrobe of wearable heirlooms through expert tips and a curated selection of well-made menswear.Denimhunters is a global denim encyclopedia and buying guide, educating denim lovers on how to make better and more informed choices when buying and wearing jeans. Over the years, the platform has become a trusted source of denim knowledge, reaching over 1,000,000 visitors and tens of thousands of followers across social media.I've authored hundreds of blog posts and managed dozens of freelance contributors, ensuring that our content resonates with the denim community. Through collaborations with respected brands and exhibitions at trade shows, Denimhunters has solidified its influence in the denim industry. In 2022, I co-authored The Rebel’s Wardrobe, a book that continues to receive acclaim within the community.Denimhunters has played a pivotal role in helping newcomers to raw denim understand the intricacies of the fabric and make informed purchasing decisions. The platform has also served as a launchpad for several contributors, helping them establish careers in the denim industry.Navigating the challenges of monetising the platform, I’ve experimented with different revenue streams, including sponsorships and affiliate marketing, while staying true to our values. Additionally, I introduced a B2B online staff training program, which later led to consulting opportunities with brands like ONLY, where I developed and produced internal staff training.Currently, Denimhunters focuses on providing buying guides for raw denim and related products, supported by carefully selected sponsorships and affiliate marketing. Show less

On the Denimhunters Podcast, I answer some of the big questions about denim and jeans. I talk to denim personalities and experts to hear their inspiring stories and get their answers to some of these questions.

In the beginning of 2019, together with Jake from Almost Vintage Style, I launched The Denim & Boots Podcast, a show for people who love heritage style and the honest craftsmanship that goes into the products we wear.

Together with Candiani Denim, I helped create and co-directed the documentary about Ruedi Karrer, also known as the Swiss Jeans Freak.

Copenhagen, Capital Region Of Denmark, Denmark

Brund is a menswear retailer in Copenhagen. Founded by owner Henrik Brund and opened in 2004, the store specialises in high-quality and long-lasting products like raw denim and Goodyear-welted boots, stocking brands like Iron Heart, Tellason, Red Wing, S.N.S. Herning, and many others.I joined Brund in 2012 as a part-time store clerk while I was studying for my Master's Degree. Since 2018, I've had the pleasure of being a part of the store as 'seasonal help' as one of my freelancing and… Show more Brund is a menswear retailer in Copenhagen. Founded by owner Henrik Brund and opened in 2004, the store specialises in high-quality and long-lasting products like raw denim and Goodyear-welted boots, stocking brands like Iron Heart, Tellason, Red Wing, S.N.S. Herning, and many others.I joined Brund in 2012 as a part-time store clerk while I was studying for my Master's Degree. Since 2018, I've had the pleasure of being a part of the store as 'seasonal help' as one of my freelancing and consultancy jobs. I work in the store on average once a month. Show less

In 2022, I worked on my second book, The Rebel's Wardrobe, together with my partner and friend, Bryan Szabo, and our publisher, gestalten (who also published my first book, Blue Blooded, in 2016).My official role in the book was that of Editor. But that's not all I did (edit it). Together with Bryan, I conceptualised the book; researched it; sourced reference photos; project managed my own and especially Bryan's tasks; researched and selected photos; and everything in… Show more In 2022, I worked on my second book, The Rebel's Wardrobe, together with my partner and friend, Bryan Szabo, and our publisher, gestalten (who also published my first book, Blue Blooded, in 2016).My official role in the book was that of Editor. But that's not all I did (edit it). Together with Bryan, I conceptualised the book; researched it; sourced reference photos; project managed my own and especially Bryan's tasks; researched and selected photos; and everything in between.The result is a book that looks beyond denim, exploring the often-surprising origin of the rugged menswear garments we all wear and love. Show less

Ballerup, Capital Region, Denmark

From 2014 to 2021, I had established myself as a marketing consultant for jeans makers and retailers. But during the height of the COVID-19 pandemic, I took on a role as a Project Manager at GN Hearing—a job that wasn’t exactly in my wheelhouse but one that showcased my ability to adapt and maintain focus during challenging times. This role involved managing complex projects and navigating the uncertainties of the pandemic—fun times, right? A period where my perfectionism and attention… Show more From 2014 to 2021, I had established myself as a marketing consultant for jeans makers and retailers. But during the height of the COVID-19 pandemic, I took on a role as a Project Manager at GN Hearing—a job that wasn’t exactly in my wheelhouse but one that showcased my ability to adapt and maintain focus during challenging times. This role involved managing complex projects and navigating the uncertainties of the pandemic—fun times, right? A period where my perfectionism and attention to detail really came to the forefront.It wasn’t a role I loved, but it was one I committed to fully, because when I do something, I do it right. I demonstrated my ability to handle responsibilities outside my usual scope while maintaining the standards I hold myself to.I managed marketing and content projects for the company's brands and key accounts as part of an in-house marketing agency. Deploying my digital skills and attention to detail, I was deeply involved in onboarding the organisation to the project and task management software, Asana. Show less

In 2017, I launched an online staff training platform, which taught me how to create engaging and educational video content.

Brande, Central Denmark Region, Denmark

When JACK & JONES headhunted me in 2014, I made a conscious choice to join them on a part-time basis. This wasn’t because I couldn’t commit to more—it was because I didn’t want to lose my independence or the ability to keep Denimhunters alive. At the time, I feared that taking a corporate job meant selling my soul; that I would be labelled a total sell-out. But I managed to maintain my integrity and passion while contributing meaningfully to the brand.At JACK & JONES, I was tasked… Show more When JACK & JONES headhunted me in 2014, I made a conscious choice to join them on a part-time basis. This wasn’t because I couldn’t commit to more—it was because I didn’t want to lose my independence or the ability to keep Denimhunters alive. At the time, I feared that taking a corporate job meant selling my soul; that I would be labelled a total sell-out. But I managed to maintain my integrity and passion while contributing meaningfully to the brand.At JACK & JONES, I was tasked with creating and managing their denim blog. This quickly expanded to include various communication and marketing projects, from sales catalogues to product descriptions and on-product communication. While I operated from the outside as a consultant, my impact on the brand was deep and ongoing.These initiatives helped JACK & JONES build a stronger connection with their customers and stand out in a crowded market, ultimately contributing to a more prominent place in the industry. Show less

In 2016, I published Blue Blooded together with the respected Berlin-based publisher, Gestalten. In only nine months, we went from idea to published book.In the process, I independently conducted in-depth research about the history of denim and how it’s made. My seminal work on Blue Blooded has been described by others as must-read material for anyone who works with denim and jeans.

Værnedamsvej 12, 1619 Copenhagen V.

After meeting the girl of my dreams—who would become my partner in building a life and family together—we moved to Copenhagen. At that point, I needed a break from school, so I took a full-time job in fashion retail. But I quickly realised how much I missed researching, writing, and being creative. That’s when I started blogging about my passion for raw denim to share what I was learning.After diving into the world of fashion retail, I realised that my true passion lay in creativity and… Show more After meeting the girl of my dreams—who would become my partner in building a life and family together—we moved to Copenhagen. At that point, I needed a break from school, so I took a full-time job in fashion retail. But I quickly realised how much I missed researching, writing, and being creative. That’s when I started blogging about my passion for raw denim to share what I was learning.After diving into the world of fashion retail, I realised that my true passion lay in creativity and strategic thinking. That’s why I went back to school, pursuing my master’s in Marketing at Copenhagen Business School. It wasn’t just about advancing my education; it was about fully immersing myself in what I love and preparing for the next step in my journey.That blog? It would become Denimhunters. Show less

Aarhus

After finishing high school (second in my class, no big deal), I moved to the "big city" to study for my bachelor’s degree in marketing and communications at Aarhus Business School. That’s when my interest in denim really took off.I landed a part-time job at ei’kon, one of the coolest fashion stores in Aarhus at the time. This wasn’t just a job to make ends meet—it was where my obsession with raw denim began. ei’kon was a destination for denim enthusiasts. Here, I worked with raw denim… Show more After finishing high school (second in my class, no big deal), I moved to the "big city" to study for my bachelor’s degree in marketing and communications at Aarhus Business School. That’s when my interest in denim really took off.I landed a part-time job at ei’kon, one of the coolest fashion stores in Aarhus at the time. This wasn’t just a job to make ends meet—it was where my obsession with raw denim began. ei’kon was a destination for denim enthusiasts. Here, I worked with raw denim for the first time and became fascinated by its craftsmanship and the stories it tells through wear.Working with these products ignited a curiosity that would eventually take over my entire career. I started questioning the nuances of denim—why it fades the way it does, how to care for it, and what makes raw denim unique. Naturally, that curiosity spiralled into research, and eventually inspired me to create Denimhunters. Show less

Master Of Arts, Marketing

Education record

Bachelor Of Arts, English & Communication

Hhx, English, Spanish, Marketing