Thomas Brunner Email & Phone Number

Chicago, Illinois, US

• Lead and implement postpaid consumer/small business promotional and wireless plan strategies overseeing $XXX million promotional budget. Responsible for subscriber growth and retention.Achievements:
• Developed and enabled a customer acquisition strategy that increased Gross Adds and Share of Gross Adds each month to date in 2024 (a first ever at UScellular)
• Implemented a new tablet promotional and pricing strategy, driving an 18% increase in attach rate and more than doubling the plan mix on the highest tier plan.
• Spearheaded the development of a promotional strategy for "US Days," an industry-first campaign dedicated to customer retention. This initiative generated a 22% year-over-year increase in upgrade transactions.

Chicago, Illinois, US

• Spearhead Device portfolio with $xB spend across all categories including Smartphones (Android & iOS), Tablets, Fixed Wireless Routers, Mobile Hotspots, and Wearables. Lead a team of 5 direct reports and a broad.
• Partnered with Marketing, Finance and Supply Chain to align internal promotional strategy and the goals of device OEM partners increasing year-over-year promotional support by 26% to $43.7M in 2022
• Spearheaded negotiations on complex, billion dollar, multi-year agreement with device OEM while protecting the financial interests of internal business partners

Chicago, Illinois, US

• Responsible for day-to-day relationship with device OEMs. This included promotional, go-to-market and product lifecycle strategy.Achievements:
• Negotiated $32.4 million in OEM marketing support in 2020, 180% to budget and 30% higher than 2019
• Developed new promotional sizing process with finance team in order to increase sizing accuracy and shorten approval time

Chicago, Illinois, US

Drove go-to-market strategy and training for accessories portfolio while managing P&L of charging and memory categories. Bested 2019 revenue goal by 18.2% and previous year revenue by 4.2%.

San Jose, CA, US

Working on the Strategy, Planning and Operations I focused on the metrics and analytics surrounding Cisco’s largest product launch in 10 years.

Alpharetta, GA, US

PeopleLinx, since acquired by Frontline Selling, was a venture-backed startup with a SaaS platform and Salesforce.com app that focused on coaching sales and marketing representatives on how to best use social media to reach their goals. As Product Manager, I helped bring two products to market, overseeing pilot programs and messaging. My role involved.

US

Wilmington, MA, US

Master Of Business Administration (M.B.A.), Full Time Program

Bachelor'S Degree, Marketing