Thomas Vanbuskirk Email & Phone Number

Austin, Texas, United States

*Develop and implement comprehensive marketing strategies to increase brand awareness and market share for Bear Hands Media and clients.*Collaborate with the creative team to ensure alignment between marketing strategies and video production.*Analyze market trends and customer insights to identify new opportunities for growth and innovation.*Lead and.

Austin, Texas Metropolitan Area

• Directed a cross-functional team of 17, harmonizing efforts of 12 internal staff and 5 external agencies, to pioneer initiatives like a 'Subscribe and Save' program for steady DTC revenue, and 'Find A Practitioner,' a.
• Slashed marketing expenses by $1.3M within a single fiscal year by critically evaluating and optimizing paid media expenditures, ROAS, and removing underperforming contractors, thereby maintaining consistent.
• Utilized Google Search data insights to pivot consumer traffic to Amazon, resulting in a substantial 12-35% uptick in product units sold.
• Revitalized Web Development operations by instituting a Scrum framework, achieving marked improvements in project focus, quality, and completion rates while reducing associated costs by 40%.
• Orchestrated innovative B2B client acquisition strategies using LinkedIn, Meta, and A.I. integration, increasing call show rates despite sales team challenges.
• Enhanced financial performance by introducing Profit on Ad Spend (POAS) evaluations, facilitating strategic advertising pivots to higher-margin products.

Austin, Texas, United States

• Crafted and executed an advanced acquisition strategy, significantly boosting the influx of high-quality leads that consistently converted into substantial revenue streams
• Maximized outreach and client engagement by skillfully leveraging various acquisition channels, including digital advertising platforms, email marketing, and direct telecommunication, effectively broadening market reach
• Collaborated closely with the Sales department to accelerate the velocity of sales funnels, resulting in a robust and continually replenishing revenue pipeline
• Pioneered the exploration and adoption of new and emerging channels, conducting comprehensive analyses to identify, quantify, and prioritize lucrative opportunities, followed by decisive execution
• Drove strategic enhancements by performing detailed analyses of campaign and channel performance, identifying key areas for improvement and implementing process upgrades to secure continued growth
• Oversaw the day-to-day operations of a multifunctional team, instilling practices to ensure peak effectiveness, efficiency, and scalability, thereby solidifying the firm's standing in a competitive market.

Austin, Texas Area

Austin, Texas

Rockville, MD

Bachelor Of Science, Marketing

Education record