Thomas Vanbuskirk

Thomas Vanbuskirk Email and Phone Number

Senior Marketing Strategist & Analytics Expert | Proven Success in Campaign Management & Digital Transformation | Driving Growth through Data-Driven Insights & Cross-Functional Leadership @ DHI Mortgage
austin, texas, united states
Thomas Vanbuskirk's Location
Austin, Texas, United States, United States
Thomas Vanbuskirk's Contact Details
About Thomas Vanbuskirk

A dynamic and seasoned marketing professional, I bring over a decade of comprehensive experience in spearheading strategic marketing initiatives across diverse sectors. My expertise lies in campaign management, direct response marketing, and social media strategy, honed through progressive roles in several high-impact positions.At Premier Research Labs, I demonstrated exceptional leadership as a Marketing Manager, driving company and client campaigns that significantly enhanced lead generation and customer engagement. My strategic approach led to a remarkable reduction in marketing expenses while maintaining consistent revenue growth. I'm particularly proud of utilizing data insights to pivot consumer traffic effectively, resulting in substantial increases in product sales.My tenure as a Partner at Next Level Media LLC further refined my skills in client campaign strategy and advanced acquisition tactics. Collaborating closely with sales teams, I significantly enhanced revenue pipelines and pioneered the adoption of new marketing channels for market growth. My focus on strategic enhancements ensured continued growth and scalability in campaign and channel performance.In earlier roles, including as a Digital Marketing Manager at Balance With Herbs and a Project Manager at USS Companies, I laid the foundation of my career with a strong focus on data-driven strategies and marketing analytics.Academically, I hold a Bachelor of Science in Marketing from Kansas State University. Complementing my academic background are certifications in Conversion Funnel Mastery, Customer Value Optimization, and Direct-Response Copywriting, alongside expert-level proficiencies in SEO, problem-solving, marketing, and data analysis.As I seek new opportunities, I am eager to leverage my diverse skill set in a senior Marketing role within a forward-thinking organization. My goal is to utilize my strategic planning, business development, and data analytics expertise to drive tangible results, fostering growth and innovation in a challenging and dynamic environment.References and letters of recommendation are available upon request, attesting to my professional abilities and achievements.

Thomas Vanbuskirk's Current Company Details
DHI Mortgage

Dhi Mortgage

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Senior Marketing Strategist & Analytics Expert | Proven Success in Campaign Management & Digital Transformation | Driving Growth through Data-Driven Insights & Cross-Functional Leadership
austin, texas, united states
Website:
dhimortgage.com
Employees:
1657
Thomas Vanbuskirk Work Experience Details
  • Dhi Mortgage
    Digital Marketing Manager
    Dhi Mortgage Mar 2024 - Present
    Austin, Texas, United States
  • Bear Hands Media
    Marketing Director
    Bear Hands Media Dec 2023 - Present
    *Develop and implement comprehensive marketing strategies to increase brand awareness and market share for Bear Hands Media and clients.*Collaborate with the creative team to ensure alignment between marketing strategies and video production.*Analyze market trends and customer insights to identify new opportunities for growth and innovation.*Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence.*Work closely with clients to understand their needs and ensure that marketing efforts align with their objectives.*Oversee digital marketing campaigns, including SEO, social media, and email marketing, to maximize online presence and engagement.*Measure and report on the effectiveness of marketing campaigns, adjusting strategies as needed to achieve optimal results.
  • Premier Research Labs
    Marketing Manager
    Premier Research Labs Nov 2021 - Nov 2023
    Austin, Texas Metropolitan Area
    • Directed a cross-functional team of 17, harmonizing efforts of 12 internal staff and 5 external agencies, to pioneer initiatives like a 'Subscribe and Save' program for steady DTC revenue, and 'Find A Practitioner,' a web-based locator boosting consumer engagement and local practitioner purchases. • Slashed marketing expenses by $1.3M within a single fiscal year by critically evaluating and optimizing paid media expenditures, ROAS, and removing underperforming contractors, thereby maintaining consistent year-over-year revenue.• Utilized Google Search data insights to pivot consumer traffic to Amazon, resulting in a substantial 12-35% uptick in product units sold. • Revitalized Web Development operations by instituting a Scrum framework, achieving marked improvements in project focus, quality, and completion rates while reducing associated costs by 40%. • Orchestrated innovative B2B client acquisition strategies using LinkedIn, Meta, and A.I. integration, increasing call show rates despite sales team challenges. • Enhanced financial performance by introducing Profit on Ad Spend (POAS) evaluations, facilitating strategic advertising pivots to higher-margin products.
  • Next Level Media Llc
    Wizard Of Light Bulb Moments
    Next Level Media Llc Jan 2017 - Nov 2021
    Austin, Texas, United States
    • Crafted and executed an advanced acquisition strategy, significantly boosting the influx of high-quality leads that consistently converted into substantial revenue streams• Maximized outreach and client engagement by skillfully leveraging various acquisition channels, including digital advertising platforms, email marketing, and direct telecommunication, effectively broadening market reach• Collaborated closely with the Sales department to accelerate the velocity of sales funnels, resulting in a robust and continually replenishing revenue pipeline• Pioneered the exploration and adoption of new and emerging channels, conducting comprehensive analyses to identify, quantify, and prioritize lucrative opportunities, followed by decisive execution• Drove strategic enhancements by performing detailed analyses of campaign and channel performance, identifying key areas for improvement and implementing process upgrades to secure continued growth• Oversaw the day-to-day operations of a multifunctional team, instilling practices to ensure peak effectiveness, efficiency, and scalability, thereby solidifying the firm's standing in a competitive market.
  • Balance With Herbs
    Digital Marketing Manager
    Balance With Herbs Apr 2016 - May 2018
    Austin, Texas Area
  • Ultimate Survival Strategies
    Project Manager
    Ultimate Survival Strategies Mar 2015 - Apr 2016
    Austin, Texas
  • Asset Strategies International, Inc.
    Marketing Assistant Manager
    Asset Strategies International, Inc. Aug 2011 - May 2013
    Rockville, Md

Thomas Vanbuskirk Skills

Google Analytics Drupal Global Intellisystems Commence Database Microsoft Excel Powerpoint Adobe Proshow Producer Photoshop Email Marketing Online Advertising Print Ads Strategic Planning Event Planning Marketing Strategy Joint Ventures International Joint Ventures International Marketing Marketing Marketing Communications International Relations Marketing Management Crm Account Management Microsoft Office Presentations Product Marketing Content Marketing Content Management Strategy Direct Mail Social Media Sales Management Lead Generation

Thomas Vanbuskirk Education Details

Frequently Asked Questions about Thomas Vanbuskirk

What company does Thomas Vanbuskirk work for?

Thomas Vanbuskirk works for Dhi Mortgage

What is Thomas Vanbuskirk's role at the current company?

Thomas Vanbuskirk's current role is Senior Marketing Strategist & Analytics Expert | Proven Success in Campaign Management & Digital Transformation | Driving Growth through Data-Driven Insights & Cross-Functional Leadership.

What is Thomas Vanbuskirk's email address?

Thomas Vanbuskirk's email address is ho****@****ail.com

What schools did Thomas Vanbuskirk attend?

Thomas Vanbuskirk attended Kansas State University, University Of Maryland College Park.

What are some of Thomas Vanbuskirk's interests?

Thomas Vanbuskirk has interest in Sports Bullion.

What skills is Thomas Vanbuskirk known for?

Thomas Vanbuskirk has skills like Google Analytics, Drupal, Global Intellisystems, Commence Database, Microsoft Excel, Powerpoint, Adobe, Proshow Producer, Photoshop, Email Marketing, Online Advertising, Print Ads.

Who are Thomas Vanbuskirk's colleagues?

Thomas Vanbuskirk's colleagues are Lee Wan, Lisa Lucero, Jennifer Furlong Dernbach, Preston Dumas, Gary Miller, Calli Ayres, Jerry Elliott.

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