As a Sr. Digital Strategist at Adobe, I lead digital product marketing transformation for major league sports organizations, resulting in significant uplift in key performance metrics. I spearheaded the go-to-market strategy for Adobe's Experience Platform product Innovation charter, collaborating closely with product development, sales, and marketing teams to ensure a unified product message. I also drove incremental revenue product marketing strategies for enterprise customers via Adobe Products.

Lead strategist for all ecommerce verticals including digital products ecosystem resulting in a significant increase in total revenue for Q1 2021.Working cross functionally in identifying the optimal commercial strategic approach to engaging - and ultimately integrating - best digital ecommerce business practices using a data-driven approach. Providing insight in defining objectives and business strategy for user experience and content.Currently working in an independent fashion, solving problems, making decisions and communicating effectively in difficult situations and strategic direction.Collaborate in partnerships on various analytic projects across the various departments to show immediate results, distribution and impact on revenue.Providing direction for graphic designers, copywriters and front end developers through content strategy, merch plans and group meetings helping to achieve site goals by utilizing web best practices, clarifying strategic requirements, explaining complex ideas clearly and managing expectations.

ModernNBA.com is the home to my Modern Skill Rating software application, which combines scouting eye test and an automated formula of all the necessary skills to be successful in today's NBA.

Develop and manage course curriculum for the School of Sports Business Management. Teaching classes in technology, entrepreneurship and digital media.

Consultant 2008-2013 Managed day-to-day publishing of all engaging digital, editorial and social media sports content resulting in a target audience growth of 50,000,000 page views, 2.5 million monthly views, 50,000 daily visitors and over 20,000 social media followers.Aligned programming and initiatives with production management teams to execute high-quality editorial content, online video, and social media content for SNY.tv brand; Managed day-to-day planning, strategy, scheduling, editorial calendar management and reporting with focused goals based on knowledge of community.Collaborated with marketing team to establish affiliate partnership relationships with brands like SB Nation, Bleacher Report to drive traffic over 200% user acquisition. On air talent talking New York Knicks and NBA related content with hundreds of national TV, online video and radio appearances including WFAN, ESPN, NBC and Sirius XM NBA Radio. Collected and analyzed social and digital content metrics from Facebook, Twitter, Instagram and Youtube and measured performance against KPIs.

Daily digital marketing, customer research and creative strategy lead. Provide research and reporting materials for all digital advertising campaigns using key industry metrics on a weekly basis.Manage daily marketing budget and digital paid strategy. Developing specific campaigns and content strategies in the digital and social space relevant to the client. Manage all content for both personal and client Facebook, Instagram, Twitter andYouTube pages. Increase the amount of followers by 100% on social media channels, including Facebook, Instagram, Twitter and Google Plus through SEO campaigns and digital sales.Building out email database and email marketing strategy through creative content.Generate revenue through cross-platform media sales.

Led all business development and sales by connecting marketing and product teams with developers using the agile methodology. Drove $0 to $25M in revenue in 3 years Ensured the marketing processes and results were efficient, with all changes arranged and presented to the development team for prioritization.Led digital marketing, product development and technical teams to ensure best practices by analyzing all KPIs and utilizing market research tools. Grew brand from zero to 1.2 million users through events and strategic affiliate vendor relationships. Brought new product and product promotion initiatives to market on extremely lean budget. Negotiated and managed partnership deals with aggregator brands like Seatgeek, Bandsintown and YPlan. Managed data-driven analysis and reporting of user acquisition and inbound marketing strategy to grow brand awareness and measured performance against KPIs.

Collaborated with editorial, creative and sales withing the Sports Illustrated Golf Group to execute specific custom content (print, digital, experiential) to be packaged to advertisers and partners. Partnerships included: The United States Golf Association, Augusta National, AT&T Pebble Beach National Pro-Am. Collaborated and launched Time Inc’s initial podcast “Golf.com Radio” leading to build out of podcast network.

Managed the editorial content of both: The Met Golfer, the association's official publication, and its website mgagolf.org.Managed official scoring on-site and results for all the MGA Tournaments.Worked closely with the Executive Director and Director of Communications on various events involving The First Tee.Responsible for part of the association's branding and advertising.