• Optimize the budget to maximize resources and support long-term growth.• Manage public grants and funding to strengthen our investment capabilities.• Collaborate closely with Marketing and Sales teams to align financial strategies with revenue targets.• Monitor key financial metrics to ensure continuous performance and guide strategic decisions.• Assess and manage financial risks.

Develop and oversee key strategic functions for the startup's success: FinOps, budget management, marketing strategy, legal, and HR.• Prepare, monitor, and analyze the financial budget (~$10M CAD).• Ensure legal compliance by managing trademarks, intellectual property issues, and essential documentation.• Enhance employee experience by optimizing HR processes for all employees and contractors.• Create a go-to-market strategy plan to define and implement marketing strategies tailored to B2C, B2B, and B2B2C segments.

Graduate from the Creative Destruction Lab (CDL), an objectives-based program for massively scalable, seed-stage technology-based companies. A nine-month program that allowed us to learn from experienced entrepreneurs and mentors, increasing our likelihood of success.

Develop an efficient and mobilized structure in a context of organizational transformation. Scope: Change Management, Operations, Finance, Communication, Human Resources.• Create and successfully implement an organization-wide governance structure.• Standardize and enhance project management skills of multidisciplinary teams (phased project process and gating).• Monitor and steer the cluster's project portfolio (80+ projects, $5M+ portfolio).• Implement an operational capacity management process.• Support the development of 2 project managers.

Responsible to plan and ensure a successful customer lifetime value as well as to identify growth opportunities and define the master marketing plan.• Built up customer success department and developed processes to to industrialize ways of doing things.• Improved customer experience and product adoption.• Created inbound sales funnel by implementing marketing tactics (website revamp, social media management, etc.) to generate leads• Defined and implement KPIs (product usage, churn, ARPU, etc.)• Created original marketing content (photos, videos, blog posts, newsletters, etc.)

As Marketing & Sales advisor, working with a team of 4 exceptional colleagues, we had to develop a marketing strategy in its entirety to achieve $200K revenue next year.- Researched and defined the SAAMD/Health VR market- Built the cost and revenue model- Detailled the commercialization plan- Determined distribution channels- Characterized internal resources and structure

Help OVA, an AI and AR/VR very promising venture, to develop strategic imperatives into an high-growth company, by supporting them to raise a Series A. This by providing hands-on support like exploring a potential new market (sectorial research) and a competitive intelligence.I also had chance to learn from experienced entrepreneurs and investors who guide companies on setting focused goals.

Design and delivery of large Capital Billing projects ($250K+) and proactively finding opportunities to improve the overall customer and agent billing experience.• Prepared and conducted 3 years paperless program – $60M cost saving across Bell multi segments (planned).• Successfully implemented DSO improvement project ($4M Capex) to support working capital advancement: $29M over 5 years. 6.5M customers migrated, complaint rate below target (<0.01%).• Identified and influenced billing opportunity to improve revenue: $75M additional EBITDA over 5 years.• Actively led the creation of Small Business Market Billing Roadmap to obtain $25M in funding ($40M EBITDA).

Pilot & control integrated Industrial solutions projects to support the new C Series Commercial Aircraft program.• Developed financial monitoring tool, stating capital health of manufacturing projects (Earned Value Management).• Managed development of a new recipe for the rear fuselage in composite ($220K budget and 6000 hours work).• Supported implementation of new automated inspection process for composite rear fuselage: reduce manual work and manipulations.• Actively participated in preparing for legal negotiations with a major supplier for delay in delivery