• Co-developed approach to launch new go-to-market motion to bring embedded analytics product to ISV partners. Presented approach to ISV sales executives; plan was accepted, implemented, and became a new revenue stream.• Managed relationship with four partners during pilot of a new embedded business model program. Led discovery sessions that provided input into the new go-to-market motion, including partner benefits and requirements.

• Led the successful launch of a revamped co-selling motion. Cross-functional launch incorporated all workstreams from legal, business, technology, operations, analytics, enablement, etc. Sales motion accounts for $X00M+ in revenue.

• Oversaw the business case, incentives, analytics and support workstreams for the launch of a new partner program, resulting in the successful onboarding of 1500+ Reseller, SI, and ISV partners.• Drove the legal agreement and program guide development process for a new partner program, incorporating Reseller, Systems Integrator and Tech partner types. Obtained approval from executive teams in time for launch. • Led a cross-functional team in the development and successful launch of a partner-facing dashboard outlining 10 attainment KPIs, leading to improved communication, program integrity and trust within the partner ecosystem.• Owned ACV attribution policies including multiyear pricing & discounts, territory model, and attainment. Collaborated with business, legal, and technology teams to develop enablement leading to consistent implementation and increased partner trust.

Salesforce acquired Tableau in 2019.

Select experience: SaaS - Product Strategy- Evaluated a key growth opportunity by forecasting the ROI of a strategic $X0M+ platform investment for a SaaS firm. Model was used extensively in executive decision-making and is now the baseline model for business case analyses.Financial Services - Market Research, Pricing, Risk Management- Developed recommendations to mitigate regulatory risks related to pricing for a top financial services institution. Conducted internal and external analyses to assess risk, market landscape and customer impact. - Performed market research of competitor pricing strategies, resulting in a strategy and maturity continuum of how key competitors deepen customer relationships while managing risk.

Select experience: Virtual Reality – Go-To-Market Strategy- Conducting Product-to-Market fit assessment and identifying target customer segments for a virtual reality startup.Mobile Personalization Apps – Go-To-Market Strategy- Researching the market landscape and Go-to-Market Strategies of Android mobile launcher apps; results to be incorporated into venture capital firm’s investment process.Mobile Gaming Apps – Segmentation and Pricing- Developed segmentation and pricing study framework for an educational gaming startup.

Role encompassed strategic planning and customer acquisition informed by data analytics and market research. Strategic Planning- Developed Go-to-Market Strategy recommendations for Firefox, which were incorporated into 2016 planning process.- Built model relating retention and monthly active users, which was used as part of Go-To-Market Strategy analysis. Customer Acquisition- Forecasted monthly active users for initial mobile app rollout, resulting in release of millions in incremental ad spend and achieving goal of X0M installs.- Developed model to forecast active user growth and co-developed copy as part of an A/B testing project; project led to 18% increase in conversion.

Select experience:E-Commerce & Retail – Organizational Transformation and Customer Engagement- Drove the change management workstream of a global retailer’s efforts to create a consistent experience across 2,600 stores and online. - Launched a pilot program to introduce new capabilities to the store fleet.E-Commerce & Retail – Organizational Transformation and Internal Branding Strategy- Partnered with VP of a global Ecommerce retailer to grow his team from 15 to 200+ within two years. - Developed on-boarding and communications programs that drove strategic alignment and improved time to productivity.Financial Services – Business Model Innovation- Analyzed the state of an organizational transformation by interviewing 25 leaders for a multinational financial services firm. Work led to expanded contract scope and revenue of $200k. - Led a 30-member network in creating a communication, training and feedback infrastructure to support the organizational transformation of a Data and Analytics Business Unit. SVP stated the network was a key reason for the their transformation's success.Utilities – Roadmap Development- Developed the business case to reorganize the clerical group for a large utility. Collected data, analyzed findings and developed recommendations, saving the organization 25% in administrative costs.

Select experience:Biotechnology – Business Model Innovation- Analyzed HR processes impacting approximately 5,000 employees in preparation of a new outsourcing model, leading to a successful knowledge transfer phase and decreased shared services costs. Media & Entertainment – Marketing Transformation- Led 15-person team in the execution of a system demo event, increasing stakeholder alignment and leading to reduced budget planning and vendor costs.

Management Consulting (client: top tier Strategy Consulting Firm) – System Implementation- Composed scope and pricing documentation used to successfully sell a $4M custom Partner Compensation system.- Gathered requirements and developed specifications used to implement system.

Select experience:Consumer Products – HR Strategy and Transformation- Identified organizational development needs and related efficiency improvements by conducting analysis of global and regional operational metrics for 150+ countries and business units- Streamlined 10 global Performance Management & Development and Succession Planning processes by teaming with senior management, mapping new processes, and supporting implementation of IT systemsFinancial Services – HR Transformation- Led data migration of sensitive employee data from legacy database system to new $1M HR system