Effectively delivered on tools and programs that aided the sales team, using best-in-class principles and techniques, while balancing competing priorities, observing tight timelines and lean budgets. I developed and executed strategic marketing programs, within myriad construction segments, for new and existing products. As the primary lead for executives and senior management, I was the main point of contact with direct and indirect supervisory roles. For projects that I was involved I provided in-depth strategy, management and implementation for various product lines, markets and sales channels. Chief among these were homebuilder and rehab construction markets, commercially focused applications, products for emerging markets and vendor relations throughout.

Manage all aspects of marketing initiatives by working with the CMC Business Unit leadership to develop and maintain marketing strategies to meet sales and corporate branding objectives. Evaluate customer research, market conditions, competitor data and recommend promotional marketing plans as needed. Oversee and provide input to all advertising and promotional activities with creativity and professional design elements. Core responsibilities Include:• Provide direction and work closely with IT to develop, streamline and improve the e-marketing process and work with Business Units to improve content and maintain the effectiveness of the corporate website• Serve as the interfacing coordinator between the CMC Americas Marketing Department and the outside ad agency and as liaison to Business Units in local markets to drive execution of national marketing plans• Specifying market requirements for current and potential products by developing market research supported by the voice of current and potential customers• Providing direction and management for all trade show logistics, promotions, and messaging to ensure proper CMC representation for the targeted market• Manage the promotional budgets and delivery of all promotional activities within the agreed budgets and service levels• Tracking and monitoring the Marketing ROI of print material, advertising campaigns, sales lead management and trade shows

Develop programs and specific measures within the marketing group to effectively drive traffic for sales activities, create demand for new and emerging products (courses) and represent the marketing group in all strategy sessions. Work with team members to develop creative, branding elements and appropriate messages.

Develop and manage yearly marketing programs and related support efforts including design and management of national trade shows, sales presentations, websites, literature, sample design and creation, as well as e-media, EDI, photography, videography, and web-based programs, national advertising, and print and electronic promotions. Maintain CRM lists and promotional activities for each audience. Ensured branding consistency by creating, editing, and overseeing product literature from inception, concept, and design through production and implementation to publish and fulfillment. Continually maintained all aspects of product literature, samples, labels, catalogs, photo shoots, incentives, and tradeshows in 11 specific categories. Actively participated in at least five national annual trade shows from concept, design, and setup to working the show floor, striking, shipping, lodging, and wearables.Helped develop sales presentations and trade shows in design, wearables, and attendance. Assisted with consolidating acquired companies' branding including literature, samples, packaging, web presence, and transitioning message. Managed photo shoots for varied product categories and locations. Effectively managed the entire program consisting of more than 60 product samples including quality control, packaging, fulfillment, labels, third-party suppliers, and procurement thereof. Facilitated product packaging of boxes, silk-screening, labels, and EDI compliance, from inception to production.

Managed maintenance of sample and literature program including procurement of raw materials and upkeep of stocking quantities, resolved various marketing-related communications issues, and facilitated website documents. Consistently promoted into leadership positions with increased responsibilities.

Collaborated with the Information Technology department, maintaining email groups and various communication conveyances and newsletters. Facilitated mass customer account form transfers using Adobe Acrobat. Created and managed content for intercompany memorandums, newsletters, and website.