• Lead nurturing e-mail marketing initiatives and e-mail funnel management;• E-mail strategies focused on upselling and cross-selling;• Copywriting for social media, Google Ads and Facebook Ads;• Video script writing for Instagram, YouTube and TikTok content.

• Volunteer writer for underground music journalism articles;• Album reviews, advance releases, artist interviews, previews, and more;• Created some of the website’s top performing articles in views;• Overrall content creation support.

• Brought a 23% increase in lead to MQL conversion rate through inbound e-mail marketing campaigns via HubSpot;• Optimized lead conversion and user experience through copywriting and UX writing for key web pages and landing pages, with a 32% increase in page retention;• Copywriting for Google Ads and Facebook Ads B2B campaigns;• Reengagement e-mail funnels for lost sales leads and lost opportunities;• Optimization routines for e-mail automation alongside the Marketing Ops team; • E-mail marketing initiatives for B2C clients;• Growth experiments on copywriting and UX writing with A/B testing, increasing lead conversion;• UX writing for chatbots, boosting user experience and navigation;• Editing and review for social media content;• Support on podcast content.

• Created content for a branding-focused marketing strategy through social media, blog posts, e-mail marketing and other media for multiple business fronts;• Wrote top-performing articles and e-mail campaigns;• Content strategy and planning alongside the content marketing team;• Scriptwriting for YouTube videos, Instagram Stories, Instagram Reels and TikTok;• Created interactive blog content inspired by pop culture and entertainment;• Writing and content curation for newsletters;• Wrote B2B content for the company's SaaS product (GrandChef);• UX writing for push notifications and in-app content focused on branding and product promotions;• Copywriting for multiple Google Ads, Facebook Ads and Instagram Ads campaigns;• Copywriting for offline marketing materials such as outdoors, flyers, banners, radio scripts and more;• SEO optimization routines;• Support in employer branding and LinkedIn content.

• Creation and development of a B2B marketing front for restaurants (@geraldo.aiq on Instagram);• Planned and managed social media content for B2B markets;• Creation and development of a internal marketing and communication front for franchisees;• Used social media as a platform to help strenghten communication between company and stakeholders;• Worked with Customer Success teams to create content that properly attended to the franchisees' needs via Slack and Instagram;• Organized and managed virtual livestreams as community touchpoints;• Organized the first edition of a big in-person event for results reporting, community building and company culture alignment (Dá Licença);• Managed inventory and logistics for employer branding materials.

• Established and implemented inbound marketing initiatives, helping the company understand their marketing results;• Constructed landing pages for lead generation; • Helped create a new inbound and SEO-friendly website;• Developed and nurtured inbound leads;• Helped with event planning and customer relationship.

• Pioneered the startup's inbound and content initiatives;• Designed the main website with a focus on lead generation and SEO;• Content writing for blog posts;• Support in outbound marketing and cold mail initiatives;• SEO optimization routines;• UX Content for product onboarding and customer success;• Helped with paid media copy and social media content.

• Helped to establish the company's internal structure and processes;• Research for new sales channels and business opportunities.

• Led the marketing team, focusing on inbound, SEO and lead generation strategies;• Helped develop and oversee a new strategic planning cycle, focusing on innovation and developing new client-focused solutions;• Brought a 200% increase in lead to sales opportunities conversion rate through the inbound strategy;• Conducted meetings and delegated tasks for the marketing team;• Responsible for elaborating and supervising the content strategy;• Held touchpoints with sales for lead development;• Supported my team's performance and personal growth.

• Helmed multiple consulting projects for small business;• Constructed basic cash flow management tools;• Participated in multiple marketing research field projects;• Helped clients with establishing new strategic goals.

• Managed a marketing consulting project, overseeing the consulting team and helping with content creation for the client's social media accounts.

• Created blog, e-books and social media content;• Helped with lead management and optimizing sales funnels;• Executed multiple e-mail marketing campaigns;• Managed PPC campaigns.

• Support in team development efforts;• Organized get-togethers and company events;• Helped develop tools for better HR processes.

• Freelancing as a content writer for one of Brazil's leading content marketing companies.• First page results in Google's SERP(all links are in Brazilian portuguese)