Thomas Conn Email & Phone Number

Chicago, Illinois, US

• Oversee retention marketing paid social media efforts for Chamberlain University, resulting in 60%+ conversion/return rate & 800K+ impressions while maintaining CPMs below $5
• Developed paid social media strategy to scale paid media efforts to additional media channels & other universities within organization

Chicago, Illinois, US

• Pioneered & launched an internal paid social media pilot, exceeding external agency results by ~3% while accomplishing 170%+ cost savings (A/B test)
• Scaled pilot to full time internal paid social media program, achieving a 50%+ conversion/return rate

I took a career break to take care of personal matters. Afterward, I was ready to resume working again, and I began searching for a new remote contract opportunity, which took several months due to the competitive job market. Meanwhile, I took on professional growth opportunities through free webinars, online courses, and other research to improve my.

US

• Shaped the social media & content strategy for global talent marketing, resulting in 500%+ engagement & impression boost
• Spearheaded the first TikTok influencer pilot, generating 15M+ impressions & views
• Partnered with agency to enhance reporting, optimize content, & launch multi-channel (social, blog, email, Yammer) campaign
• Crafted new digital content channel strategy with benchmarks & goals for new EVP/campaign*Contract via CSI Companies

Indianapolis, Indiana, US

• Developed & deployed paid social media ad campaigns across platforms like Meta (Facebook/Instagram), TikTok, Snapchat, and Twitter/X, leveraging pixel audience data to target both existing and potential customers
• Regularly monitored & analyzed campaign performance & optimized campaigns to meet established benchmarks*Contract via TEKSystems

Cambridge, MA, US

• Led social media and influencer marketing campaigns, overseeing all aspects from briefing and social listening analysis (including utilizing Boolean logic) to execution, analysis (including Reddit AMAs), and reporting
• Coordinated the development and implementation of a TikTok influencer marketing strategy*Contract via Collabera

Shelton, CT, US

• Managed 15 B2B social media accounts across 6 business segments, achieving a 163% growth in engagement in first month
• Launched 20+ LinkedIn & Twitter/X ads (budgets of $1,000 to $6,000 per campaign) to increase CTRs by 1%*Contract via Capital Staffing

Hanover, Maryland, US

• Conceptualized & designed engaging visual content for B2B social media on LinkedIn, Twitter/X, & Instagram, including 50+ unique graphics, & grew Instagram engagements by 10%
• Executed B2B lead gen., conversion, and traffic ad campaigns in LinkedIn Campaign Manager*Contract via Vitamin T/Aquent

San Jose, CA, US

• Improved Cisco Secure's blog traffic by 15% through SEO optimization and streamlined the blog content process
• Redesigned social media reporting to track KPIs & align them with business goals
• Led the creation & execution of a social media strategy to support the launch of a new podcast marketing initiative*Contract via Experis

Hartford, CT, US

• Managed B2B Facebook & LinkedIn Ad campaigns, reducing CPC by $1-2 through real-time optimization
• Provided regular social data analysis & reporting*Contract via Aquent

Menasha, WI, US

• Created & optimized engaging social-first content, driving a 20% increase in engagement
• Built 3-month B2C & B2B paid social media campaign for Facebook, Instagram, & LinkedIn

London, United Kingdom, GB

• Recommended comprehensive paid & organic social media strategies to client teams, including a client employee social advocacy program to boost overall employee engagement

Neenah, WI, US

• Led a team of 5 social media specialists managing SC Johnson's social media efforts for 11 high-volume brands, achieving a significant 85% reduction in response time by restructuring team workflows within the first month
• Launched in-channel social media customer satisfaction (CSAT) surveys, achieving 95% CSAT score
• Established social media SOPs & training modules for SC Johnson’s North America & Global teams

Kohler, Wisconsin, US

• Headed Kohler's hospitality social media strategy & largest accounts, achieving consistent 5% month-over-month engagement growth by updating & securing leadership buy-in of new social media strategy
• Executed successful paid Meta (Facebook/Instagram) campaigns, achieving $1 average CPC, 2.5% CTR while managing budgets between $30,000 - $50,000 per month
• Developed 5-month A/B testing strategy for new wellness-focused vertical
• Led event social media marketing for Kohler Food & Wine, increasing engagement by 400% through a combined paid & organic content strategy across various platforms

Brookfield, WI, US

• Mentored incoming content writers & ensured content quality on 70+ monthly magazines
• Authored & published 5 business, marketing, & lifestyle articles

Irving, TX, US

• Led a 6-person social media team, crafting and implementing B2C, B2B, recruitment, employer brand, and corporate social media strategies for 25+ accounts. This resulted in a 300% increase in corporate/talent.
• Implemented content creation process, enabling the team to create 20% of content in-house
• Identified a new brand audience and implemented a data-driven organic social media campaign, driving a 4000% increase in engagement, 325% increase in impressions, & 10% engagement rate
• Led an audit of 60,000+ eCommerce ratings & reviews across platforms, improving response quality & consumer feedback reporting
• Conceived & launched a new social agility project using Scrum methodology and initiated a Kleenex brand advocacy pilot to establish micro-influencers for expand brand awareness

Irving, TX, US

• Led a team of 5 community managers, driving a 300%+ increase in B2C brand & corporate social media engagement.
• Navigated a significant social media crisis for Huggies Wipes, managing over 25,000 comments in one week
• Invented social media community manager training process & increased retention*Contract via CorTech, LLC

Irving, TX, US

• Provided accurate and efficient customer service through initial and follow-up communication across traditional channels, while maintaining consistent data accuracy (98.5-99.5%) in CRS Software*Contract via Stafflogix

Master Of Arts, English

Bachelor Of Arts, English And Creative Writing