Thomas W. Email and Phone Number
At Southern California Edison, my leadership in product management has steered the development of groundbreaking customer facing digital solutions, including a comprehensive power outage map and an intuitive weather awareness platform. These initiatives have significantly improved customer engagement and self-service capabilities, showcasing my expertise in Agile methodologies and Customer Relationship Management (CRM).As a business owner, my acumen extends beyond SCE, where I've successfully managed a team and crafted a robust digital marketing strategy, demonstrating a steadfast commitment to enhancing user experiences. My professional journey is underscored by a relentless pursuit of innovation and a resolve to forge digital products that resonate with users and sustain business growth.
Southern California Edison (Sce)
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Senior Product ManagerSouthern California Edison (Sce) May 2021 - PresentRosemead, Ca, UsWorking as a Senior Digital Product Manager, on various projects including consolidating power outage map, weather awareness page, and chatbot on for SCE.com. Additionally, I created a digital product framework to standardize digital product management tasks and deliverables into a repeatable process work with C Suite leaders, UX, IT, Design Agency partners, and business stakeholders. -
Business OwnerSign Right Firm Llc Feb 2020 - Present
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Digital Marketing ConsultantThe Good Seed Cdc Feb 2020 - Jan 2021Perform product management and web development for The Good Seed non-profit. Managed a team of 3 marketing freelancers and created a content strategy for all web and social media channels. Redesigned the company website incorporating responsive designs and new information architecture the user experience.Created a content calendar for Instagram, Twitter, and Facebook to raise engagement with followers and donors.
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Senior Product StrategistAccenture Song Oct 2018 - Dec 2019New York, UsMXM was acquired by Accenture Interactive in March 2017 and the transition was executed in October 2018.A leader in digital marketing and product management service line focused helping drive practice area growth and serving as a digital SME in the areas of business systems analysis, process improvement, and product management.Advised and worked with clients to develop strategies to mobile, brand strategy realization capabilities resulting in operational inefficiencies and improved business value.Served as a Product Manager on the implementation team responsible for coordination between marketing agile teams, engineering teams, UX, and other product teams. Established the foundational elements of a registered advisor website and app for a large investment firm transformation program. Responsible for creating user stories, managing the product backlog, creating the product roadmap, and served as the product SME. The program is expected to generate savings of over $3.2 Million per year.Managed HR digital product and voice of the customer project to re-platform and enhance an employee portal, helping coalesce HR data into a dashboard platform to increase the value to employees and HR personnel. Drove brand strategy realization presentations to varying levels of leadership to illustrate potential features for a new brand strategy. -
Senior Business System AnalystAccenture Song Apr 2017 - Oct 2018New York, UsLed requirements elicitation sessions with The Leading Hotels of the World Product Teams to identify key design features for a new points-based loyalty program and website redesign project. Proactively collaborated with the account team and client product teams to define fundamental business rules to support the requirements definition and new user experience flows, which aided in identifying the most valuable features for the redesign.Developed a well-written Business Requirements Documents for Brilliant Distinctions dashboard redesign that served as the foundational document for UX, Creative, and Development teams.Facilitated an onsite client discovery workshop to identify the critical objectives for the Allergan One provider portal redesign project. -
Principal Business Process ConsultantWells Fargo Capital Finance Jul 2016 - Mar 2017San Francisco, California, UsFormed well-defined user stories in JIRA for the Credit Monitoring application written in Java/.NET with accompanying low fidelity wireframes and mock-up and delivered four virtual training sessions to 400 employees. Conducted requirements elicitation sessions with end system users, and enterprise Compliance groups that resulted in the successful staged deployment of the Credit Monitoring application. -
Senior Business AnalystSony Pictures Entertainment Nov 2015 - Jul 2016Culver City, Ca, UsFacilitated Brainstorming Session with domain SME and management to identify Data In Use scenarios of the Data Loss Prevention Program. Documented and confirmed scenarios with session attendees.Mapped Global Security Standards and Procedures to Data in Use scenarios. The resulting mapping document was used in project scope development. Documented high-level business requirements for Data In Use vector. Developed business process flow diagram for remote asset management for remote 3rd party consultants.Successfully developed market research document and interviewed 11 vendors for Data Loss Prevention Data In Use Managed Services offerings. Presented managed services research to business stakeholders and management. -
Senior Business Analyst (Contractor)Toyota Motor Corporation Jul 2015 - Sep 2015Toyota City, Aichi Prefecture, JpConducted requirement focus groups to elicit detailed user requirements for strategic subgroups of Toyota Legal Team. Developed As-Is and To-Be business process flow diagram for Litigation and Non-Litigation for document man agent repository.Collaborated with Legal team and Procurement to complete the Scope of Requirements document for inclusion in the RFP to vendors.- Successfully documented business and user requirements and obtained approval from the business sponsor.- Communicated with all levels of stakeholders including but not limited to Sr. Leadership from Legal Team and Information Systems. - Developed a template in SharePoint for project repository that was adopted as the standard by Legal IS Team and PMO. -
Application Lifecycle MethodologistChevron May 2012 - Mar 2015San Ramon, Ca, UsFacilitated requirements elicitation sessions with a cross-functional group of stakeholders for Gas Nominations application using CPDEP project management methodology at Chevron Pipeline.Conducted UAT testing for Engineering Document Management Systems (EDMS), which significantly improved the availability of engineering drawings in the field.Promoted to Chevron Information Technology Company to lead the development and global deployment of Requirements Management Work Process methodology for cross-platform application development lifecycle. Created a five-year shaping model plan, in sequential order, to align with Chevron IT strategic goals. I received a recognition award for my role in a business-critical project.Acted as a subject matter expert on requirements, usability, and testing for Chevron BA community globally. Served as Co-Chairman of BA CoP (2014) and assisted in developing Agile CoP for IT function at Chevron. Defined tiered development activities for Business Analysts globally in conjunction with Chevron Human Resources. Defined minimum business analysis activities to be included in a standard project schedule template for IT function, and delivered training in Texas, California, and Pennsylvania. Collaborated and worked closely with Chevron Procurement and Legal to define standard Cybersecurity language and questions for global IT software RFI and RFP templates. Led 26 training classes on Requirements Management Methodology in Houston, Los Angeles, Bakersfield, San Ramon as well as Nigeria and Manila. Conducted Usability testing and field testing for Mobility Improvement Technologies project at 2 CPL facilities, which standardized data and reduced cycle time of inspections by 50% and errors by 75%. Communicated with all levels of the organization from end-users to executives. -
Business Services AnalystNoble Energy Jul 2011 - Apr 2012Houston, Tx, Us• Identified $2.3M in process improvement projects by developing and implementing Supply Chain Management Master Data Management model for Oracle Supplier Hub and Supplier Lifecycle Management repositories. • Pinpointed high-risk areas and process gaps for the Purchasing Department, which led to improved spend analytics. • Developed project ideation guidelines for IT Governance Council composed of senior executives. • Facilitated requirements elicitation sessions using Six Sigma and Lean tools with a cross-functional group of stakeholders for Oracle application using the Tollgate Gate project management methodology. • Optimized Requisition to Pay Process for Israel business for Accounts Payable and Procurement Departments. • Communicated project status, mitigation plans, requirements traceability matrixes, and UAT Test plans on a daily basis with business stakeholders, vendors, and executives. • Incorporated best practices in usability to create user interface designs adhering to application design corporate standards. -
Manager Business Analysis, Business Services GroupStewart Title May 2008 - May 2011Houston, Texas, UsServed in dual role as Business Analyst in Agile environment and Project Manager for upgrades and integration projects for technology. Created business process flows, data models, cost benefit analysis, documentation, feasibility studies, and developed business cases. Created Storyboards and wireframes to support application development. ▪ Drove $1.4M improvement in working capital in U.S. and $75K in cost savings in support and mitigated financial risk exposure of company by leading process improvement projects to deliver Stewart Underwriter applications. Identified five control defects during Texas Department of Insurance audit testing of 15 Enterprise applications. ▪ Integrated data and consolidated eight reports into two reports that significantly improved reporting capability, functionality, and decision making capabilities of management team. ▪ Conducted business analysis, which identified high-risk areas and process gaps for four core process areas. ▪ Collaborated with PMO, CIO, and IT executives and identified opportunities to better leverage, eliminate, and consolidate fifteen tools and systems utilized for advertisement archiving, effectiveness, and planning. ▪ Facilitated requirements elicitation sessions using JAD with cross-functional group of stakeholders for ERP application using Solution Center approach. ▪ Provided third-level technical support for enterprise corporate applications and served as liaison between customers and technical resources. -
Implementation Analyst (Contractor)Spark Energy Jan 2008 - Apr 2008Houston, Texas, UsHired for new market implementation team for financial side of technical solutions focusing on validation initiatives. Defined strategy and developed cost-benefit analysis for executive management to enter retail electricity market in Northeast U.S., which resulted in strategic shift for market. ▪ Realized 2% ROI after first two months of operating within state by coordinating with management team to define corporate policies and implementation of product in Washington D.C. ▪ Developed test cases and test scripts for Enterprise application using Agile Development Methodology. -
Product ManagerGexa Energy 2007 - 2008Houston, Tx, UsDeveloped product roadmap for new retail electricity markets in Massachusetts and Illinois that aligned with strategic division of CEO, Vice President of Sales, and managed product lifecycle. ▪ Delivered project on time and on budget, for three consecutive releases of Residential Electricity “True Value” product, four releases of product requirement documents, and product integration into Lawson CRM application. ▪ Decreased contract approval process from five days to three days, resulting in $255K increase in revenue by coordinating corporate wide initiative across functional teams. ▪ Turned over 15 unique support contracts with non-standard terms valued over $675K, into three standard contracts, to ensure vendors could meet contractual obligations and support company’s revenue forecast. -
It Business Analyst IiCenterpoint Energy Mar 2001 - Dec 2006Houston, Texas, UsLed cross-functional team of 25 to design, test, and implement Critical Care/Load Relational database including user system requirements, creating wireframes, GUI design, creating test scenarios, test scripts, data creation, and system quality assurance. Conducted JAD sessions with cross-functional groups to elicit business requirements and performed requirements management and traceability throughout lifecycle development. ▪ Reduced operating expenditures by $49K through leading process improvement team within Business Process Management group that improved cycle-time reconnect in Field Services division. ▪ Supported e-commerce related activities for Business Process Management Organization through monitoring and management of transactions from inception to market delivery. ▪ Represented CenterPoint Energy in vital Market meetings in Austin, Texas while providing subject expertise in area of Enrollment transactions in Texas Deregulated Energy Market.
Thomas W. Education Details
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California State University, ChicoEnterprise Information Systems -
University Of Houston-DowntownManagement Information Systems
Frequently Asked Questions about Thomas W.
What company does Thomas W. work for?
Thomas W. works for Southern California Edison (Sce)
What is Thomas W.'s role at the current company?
Thomas W.'s current role is Senior Product Manager @ Southern California Edison (SCE) | Product Management, Product Strategy.
What schools did Thomas W. attend?
Thomas W. attended California State University, Chico, University Of Houston-Downtown.
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