Thomas Dewey Email & Phone Number

New York, NY, US

Los Angeles, California, United States

Delivering strategic business and marketing advisement to CPG companies, and better for you brands. Specializing in driving brand growth and unlocking value through tailored market insights, product innovation, and effective marketing strategies.

Los Angeles, California, United States

• Led the end-to-end product innovation process, from conceptualization through market launch, while overseeing ingredient sourcing, validation, and optimizing e-commerce performance through strategic testing and SEO.
• Spearheaded the innovation of 16 product concepts, resulting in the successful market launch of 7 products, guided by comprehensive market research and analysis of consumer needs.
• Directed ingredient sourcing and validation, ensuring product formulations met market demands and internal standards.
• Boosted e-commerce metrics through strategic A/B testing and SEO optimization, leading to measurable improvements in conversions and sales.

Los Angeles, California, United States

• Developed category entry strategies across various segments of Consumer Health to drive acquisition, brand extension, retailer strategy, and resource reallocation. Participated in multiple due diligence projects in.
• Led cross-divisional thought leadership initiatives, contributing to white space strategy and growth opportunities for retail customers.
• Owned M&A target assessment and monthly executive reporting that included growing database to +1,300 companies. Led due diligence process that included cross-functional collaboration with internal experts.

United States

Spearheaded the strategic overhaul of membership and advocacy programs to enhance support for employees with disabilities, leading to significant improvements in hiring practices and workplace accessibility. Expanded and empowered a robust leadership team, fostering an inclusive culture through comprehensive training and spearheading pivotal partnerships.

Rogers, Arkansas

• Built and expanded strategic retail partnerships through detailed line reviews, impactful pricing strategies, and successful marketing campaigns. Led innovative product launches and ensured seamless communication with.
• Conducted detailed line reviews and developed strategic pricing strategies, resulting in a 4% exceed of quota in 2021 and a 9% increase in retail display volume.
• Launched the Midol POP Program and 8 innovation SKUs to Walmart, leading to +$1.2MM incremental revenue and +$17MM from new product sales.

Bentonville, Arkansas

Bentonville, Arkansas

Bentonville, Arkansas

Greater Chicago Area

• Promoted Center for Sales Leadership on campus at DePaul University
• Spoke in marketing classes to educate students of the program
• Planned and hosted Career Expo Events
• Worked with DePaul’s partnering companies to inform them of events
• Held weekly meetings with DePaul CSL staff to execute plans

• Member of a team focusing on bringing new technology into the Deli and Bakery in grocery stores
• Conducted over 15 hours of in store observations
• Worked on redefining the customers path to purchase
• Created solutions to simplify and quicken the decision making process

Bentonville, Arkansas

• Analyzed Retail Link and Data Cafe data to develop a new go to market strategy within Home Entertainment Category
• Utilized primary and secondary market and customer research to develop an optimized customer decision tree
• Worked with and leveraged cross functional team to develop and communicate category strategy
• Developed and presented execution plan to executives, category management and buying team

Rockford, Illinois Area

• Analyzed product test period data and created 4 recommendations from findings
• Responsible for competitive product research and comparative analysis with recommendation for positioning and value proposition
• Conducted retail line review and created re-entrance strategy
• Created and maintained 5 weekly POS and order history excel files

Greater Minneapolis-St. Paul Area

• Analyzed sales analytics and shopper insights across 6 categories and prepared presentations for buyers/vendors
• Responsible to prepare and deliver weekly shopper marketing insights to category managers

Hudson, WI

• Maintained hardware plan-o-gram’s, including compliance, presentation and organization on a daily basis in order to optimize inventory levels for maximum turns
• Organized, allocated and staged daily incoming inventory efficiently in order to exceed daily stocking benchmarks

• Managed the work site providing a quality and safe work environment through effective organization
• Daily progress benchmarks were set with client and consistently finished high above benchmark
• Created project budgeting, and finished under budget

• Marketed company by going out and talking to boat owners prior to beginning of boat season
• Hired and trained five employees to meet quality standards and customer deadlines

Master Of Business Administration - Mba

Bachelor'S Degree, Honors Marketing

Activities and Societies: Alpha Epsilon PiMarketing, Category Management, Finance