With over eight years of experience in sales, strategy, and category development, Thomas is a passionate and results-oriented product and brand developer. Thomas leverages his skills in data analysis, market research, and project management to spearhead the innovation of product concepts, direct ingredient sourcing and validation, and boost e-commerce metrics for brands.Thomas has unlocked growth potential for brands through M&A, innovation, and insights, working with cross-functional and global teams to deliver value-added solutions. In addition, he is a leader in disability advocacy and allyship; serving as a national co-lead for ENABLE BRG, focusing on an inclusive work space. Thomas is a MBA Candidate at The Pepperdine Graziadio Business School.
Luce Vaar Llc
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Independent Marketing ConsultantLuce Vaar LlcNew York, Ny, Us
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Independent Marketing ConsultantOoak Dusa Jan 2024 - PresentLos Angeles, California, United StatesDelivering strategic business and marketing advisement to CPG companies, and better for you brands. Specializing in driving brand growth and unlocking value through tailored market insights, product innovation, and effective marketing strategies.
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Product Development & E-Commerce ManagerBayer May 2023 - Jan 2024Los Angeles, California, United StatesLed the end-to-end product innovation process, from conceptualization through market launch, while overseeing ingredient sourcing, validation, and optimizing e-commerce performance through strategic testing and SEO enhancements.• Spearheaded the innovation of 16 product concepts, resulting in the successful market launch of 7 products, guided by comprehensive market research and analysis of consumer needs.• Directed ingredient sourcing and validation, ensuring product formulations met market demands and internal standards.• Boosted e-commerce metrics through strategic A/B testing and SEO optimization, leading to measurable improvements in conversions and sales. -
Strategic Marketing ManagerBayer Apr 2021 - Jan 2024Los Angeles, California, United StatesDeveloped category entry strategies across various segments of Consumer Health to drive acquisition, brand extension, retailer strategy, and resource reallocation. Participated in multiple due diligence projects in nutrition, dermatology, and digital health to identify synergies and acquisition potential. • Led cross-divisional thought leadership initiatives, contributing to white space strategy and growth opportunities for retail customers.• Owned M&A target assessment and monthly executive reporting that included growing database to +1,300 companies. Led due diligence process that included cross-functional collaboration with internal experts. -
National Co-Lead Enable BrgBayer Jan 2022 - Dec 2023United StatesSpearheaded the strategic overhaul of membership and advocacy programs to enhance support for employees with disabilities, leading to significant improvements in hiring practices and workplace accessibility. Expanded and empowered a robust leadership team, fostering an inclusive culture through comprehensive training and spearheading pivotal partnerships with Disability:In for sustained organizational change. This role demanded a visionary approach to inclusivity, combining policy development with hands-on campaign leadership to challenge stigma and promote diversity across all corporate levels. -
Senior Assistant Customer Business ManagerBayer Dec 2019 - Apr 2021Rogers, ArkansasBuilt and expanded strategic retail partnerships through detailed line reviews, impactful pricing strategies, and successful marketing campaigns. Led innovative product launches and ensured seamless communication with stakeholders through consistent weekly reporting.• Conducted detailed line reviews and developed strategic pricing strategies, resulting in a 4% exceed of quota in 2021 and a 9% increase in retail display volume.• Launched the Midol POP Program and 8 innovation SKUs to Walmart, leading to +$1.2MM incremental revenue and +$17MM from new product sales. -
Senior Category Management AnalystThe Goodyear Tire & Rubber Company Aug 2018 - Dec 2019Bentonville, Arkansas -
Analyst Ii Category & Modular SpaceWalmart Feb 2018 - Aug 2018Bentonville, Arkansas -
Analyst I Category & Modular SpaceWalmart Aug 2016 - Feb 2018Bentonville, Arkansas -
Sales Leadership AmbassadorDepaul University Jan 2015 - Jun 2016Greater Chicago Area• Promoted Center for Sales Leadership on campus at DePaul University• Spoke in marketing classes to educate students of the program • Planned and hosted Career Expo Events• Worked with DePaul’s partnering companies to inform them of events • Held weekly meetings with DePaul CSL staff to execute plans -
ConsultantBrick Meets Click Jan 2015 - May 2016• Member of a team focusing on bringing new technology into the Deli and Bakery in grocery stores• Conducted over 15 hours of in store observations• Worked on redefining the customers path to purchase• Created solutions to simplify and quicken the decision making process -
Modular Development InternWalmart Jun 2015 - Aug 2015Bentonville, Arkansas• Analyzed Retail Link and Data Cafe data to develop a new go to market strategy within Home Entertainment Category• Utilized primary and secondary market and customer research to develop an optimized customer decision tree• Worked with and leveraged cross functional team to develop and communicate category strategy• Developed and presented execution plan to executives, category management and buying team -
Retail Marketing InternGreenlee Jun 2014 - Aug 2014Rockford, Illinois Area• Analyzed product test period data and created 4 recommendations from findings• Responsible for competitive product research and comparative analysis with recommendation for positioning and value proposition • Conducted retail line review and created re-entrance strategy • Created and maintained 5 weekly POS and order history excel files -
Category Management InternJl Buchanan Jun 2013 - Dec 2013Greater Minneapolis-St. Paul Area• Analyzed sales analytics and shopper insights across 6 categories and prepared presentations for buyers/vendors• Responsible to prepare and deliver weekly shopper marketing insights to category managers -
Merchandise StockerMenards Dec 2012 - Jan 2013Hudson, Wi•Maintained hardware plan-o-gram’s, including compliance, presentation and organization on a daily basis in order to optimize inventory levels for maximum turns •Organized, allocated and staged daily incoming inventory efficiently in order to exceed daily stocking benchmarks -
OwnerThomas'S Restoration Jun 2012 - Sep 2012•Managed the work site providing a quality and safe work environment through effective organization•Daily progress benchmarks were set with client and consistently finished high above benchmark•Created project budgeting, and finished under budget
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OwnerWash-A-Boat Ii May 2009 - Sep 2011•Marketed company by going out and talking to boat owners prior to beginning of boat season•Hired and trained five employees to meet quality standards and customer deadlines
Thomas Dewey Education Details
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Master Of Business Administration - Mba -
Honors Marketing
Frequently Asked Questions about Thomas Dewey
What company does Thomas Dewey work for?
Thomas Dewey works for Luce Vaar Llc
What is Thomas Dewey's role at the current company?
Thomas Dewey's current role is Independent Marketing Consultant.
What schools did Thomas Dewey attend?
Thomas Dewey attended Pepperdine Graziadio Business School, Depaul University.
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Thomas Dewey, CPA, MBA
Cleveland, Oh4yahoo.com, mmoh.com, netscape.net, medmutual.com13 +121692XXXXX
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Thomas Dewey
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Thomas Dewey
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