Digital Media Director with experience in business development & marketing strategy, P&L responsibility building team that developed award-winning niche travel media brand that produced 15X traffic growth since 2000 and above-industry-standard engagement metrics:• Product Management experience developing and directing cross-functional teams (software developers, Internet hosts, editors, writers, photographers, graphics designers) for a 30,000-page website that attracted competition from TripAdvisor, Yelp, Yahoo Travel, American Airlines & othersSPECIALITIES: Content Licensing Agreements • Trademark Registration • Strategy for Product & Alliance Roadmap • Market Research & Segment Analysis to construct Consumer Personas aligned with Content Strategy • Web Analytics • Video Distribution • User Experience Design • SEO • Mobile • Social Media • Multicultural Marketing • Online Display Ads

Though I've created a High Speed Rail blog since 2009, I began official transportation studies in July 2018. In this process, I attend/watch SCAG, LA Metro, Metrolink and CAHSR board meetings, public outreach events, review & comment on Feasibility Analysis, Environmental Impact Statements, evaluate Metrolink, Metro, California HSR, Virgin Trains HSR, Amtrak LOSSAN plans to update my LA Rapid Transit & Passenger Rail Vision & Map that better informs the public.

Developed strategy & secured tech partnerships to the 1st patented streaming video server, enabling a mission-critical solution with early streaming video customers: • Selected & closed talent & resource contractual partnerships for hardware servers, routers, video codecs, web analytics, publishing, and digital rights management• Managed a biz dev manager to acquire content rights and directed support engineer to encode demo content using a variety of video codecs that enabled us to identify a matrix of streaming results without image artifacts• Published white paper predicting viable bitrate-to-image size combinations for streaming video ads 6 years before commonplace over the Web• Briefed media/analysts; was a panelist NAB and Streaming Media trade shows; requested by Sales to present our video solution to sr. management at Fortune 500 prospects/customersAfter Burst.com, continued updating video expertise by tracking developments on StreamingMedia.com, contributing letters to Widescreen Review magazine re: Blu-ray transfer & encoding standards, tracking Blu-ray & Netflix streaming reviews, semi-annual updates to Ultra HDTV white paper (attached)SPECIALITIES: Alliance Strategy & Negotiation • Digital Video Technology • Brand Positioning • Digital Rights Management • Trade Show Marketing

Grew from Jr. to Sr. Product Marketing Manager for the first UNIX-on-Mainframe database server, file server and online transaction server sold as a mission-critical solution to multi-national corporations and government customers:• Closed talent & resource partnership contracts with Oracle, Informix, Cisco, SUN, NetApp and other third parties to support our high availability server • Drafted RFP responses that helped close 6- and 7- figure sales to Bank of America, Cincinnati Bell, Pacific Bell, SUN, UK Postal Service, Bosch, Eurocopter and Dassault • Drafted feature requests from Sales to Engineering; developed international & domestic pricing matrix, wrote product documentation; contributed to sales training manuals for 4 major product releases• Wrote competitive analysis white papers, selected our product content for the first company website, briefed media and industry analysts• Helped organize trade show presence, became a speaker at UNIX Server conferences and presented our solutions to customers & prospectsSPECIALITIES: Product Marketing • Technology Partnerships • Competitive Analysis & Brand Positioning • Pricing • Sales Support • Go-To-Market Strategy

Recognized for co-managing the first two on-time, on-budget ISC UNIX-on-Intel Server product releases sold to 400,000 small businesses:• Co-developed product strategy to dramatically cut SKUs for higher profitability, then split product line into Character-based and GUI-based servers; sales increased by 300% as company was acquired by SUN Microsystems• Drafted feature requests from Sales to Engineering, developed domestic & international pricing matrix, co-wrote sales training manual • Contributed to Go-To-Market Plans, product-market messaging for Marcomm, trade show presentations and updated competitive analysis of SCO UNIX• Responded to customer RFPs, supported sales presentations to customers• Recruited 3rd Party applications to test & certify compliance on our platform• Complimented for interpersonal skills at getting Engineering, Product Marketing, MarComm and Trade Show Marketing on the same pageSPECIALITIES: Product Marketing • Go-To-Market Project Management • Partner Recruitment • Competitive Analysis • Tradeshow Marketing

Between 1st and 2nd year of UCLA Anderson School of Management, worked in Apple UNIX (A/UX) product marketing:• Completed competitive analysis of SCO UNIX• Recruited 3rd parties to test apps & hardware with our A/UX platform• Tested product features, edited marketing materials and provided trade show support Management invited me to continue working part-time in the fall of my 2nd year at business school.

Project Managed software manufacturing releases for 22 divisions. As a customer support engineer, I learned the HP Way to communicate effectively by phone and writing with customers who purchased hardware and software products. I left to attend UCLA business school full-time.SPECIALITIES: Project Management • Customer Support • Negotiation • Toastmasters