Thomas Dortel Email & Phone Number

London, United Kingdom

Became in charge of RATCHET operations after Wise Yeti merged with RATCHET Films in 2015• Ensuring business operations are running efficiently and continuously improving• Overseeing Legal, IT, Marketing, and Finance operations and making relevant investments• Assisting CEO in defining sustainable growth strategy, in line with market expectation• Managing financial planning, adjusting goals and building performance dashboards• Managing the CRM, creating an ecosystem of freelancers, partners and vendors• Managing team with CEO

London, United Kingdom

Created Web Design agency Wise Yeti from scratch• Created websites prototypes and user journey for websites• Project managed design and development of websites and infographics• Answering briefs and creating pitches to generate new business• Advised clients on digital and social strategy

London, United Kingdom

Set up marketing strategy and implemented communication plan to raise awareness and generate registrations and usage. (JustGo Music is a privately start-up, providing a platform for electronic dance music fans and DJs)• Defined mission and objectives (B2B and B2C awareness and registrations), set up KPIs and goals • Created dashboard and set up reporting (daily, weekly, monthly)• Created and planned the marketing strategy & communication plan accordingly (with 0 marketing budget)• Defined value proposition, positioning and brand identity (with design team)• Involved in Design, Product and User Experience/Navigation• People management: Managed a team of 2 marketers and 5 social media interns• Created databases and chose a CRM to manage them• Managed social media and blogging activity (Facebook, Twitter, G+, Pinterest, Youtube, Tumblr)• Identified key blogs and influencers and ran an influencer’s communication program• Set up weekly newsletters, continually optimised results and click through rate

London, United Kingdom

Set up marketing strategy and implemented communication plan to raise awareness and generate leads (Global Dawn is a start-up, VC funded £12m, operating in the social business space)• Defined mission and objectives (B2B awareness and lead generation) and set up KPIs, goals and dashboard• Created and planned the marketing strategy & communication plan accordingly• Budget Management: built and planned marketing budget over the 1st year• People management: Managed a team of 3 (Marketing Manager, PR/comms director and Junior Designer)• Defined positioning and brand identity (with design team)• Created client's segmentation (and list of prospects), Oversaw events participation, social media activity, (blogs, Twitter, Facebook, Linkedin, Slideshare, G+...) • Provided the sales team with sales messaging (pitch, 1-pager, sales deck…)• Wrote briefs and managed projects (Corporate video, B2B website, PR agency selection)

London, United Kingdom

Built monetisation models and monetised optimisation tests performed for the Nokia websites• Determined metrics to measure optimisation goals in order to provide recommendations on site performance• Built and maintained models and financial scenarios to monitor performance value of website • Collaborated with usability/navigation experts (UX), web analysts, search specialists, designers and developers to recommend solutions to the problems identified • Analysed online shop web analytics data (funnel analysis, exit page analysis) to evaluate potential test cases • Created and managed online user surveys (quantitative and qualitative) • Helped define A/B/n and multivariate testing scenarios, behavioural targeting and personalisation success metrics

London, United Kingdom

Provided advice to businesses about digital marketing plan and implementation• Services include: Selecting a digital agency for SEO/PPC, Building a digital communication strategy for an online/offline business, Managing and using web analytics, Online campaign management set up and optimisation, Social media strategy, Buzz/viral campaign set up and implementation, e-mailing and CRM, Planning and budgeting a digital communication plan• Client list includes B2B and B2C organisations: Ratchet Films, LeDiet, Carleasingmadesimple.com, Livestation, EasyMed Mobile, tamzinfreeman.co.uk, frenchradiolondon

London, United Kingdom

Built and implemented BBC.com global marketing strategy for trade and consumer: ($20M revenue in 2008-09, 50M users/month, 1BN page views/month, grew from 50M to 56M Unique Users within 2 years)• Created, planned and implemented the marketing plan. Set up goals, defined KPIs, created dashboards, increased reach, awareness and engagement• Selected and managed online and offline marketing and communications agencies (Zed Digital, Universal Mc Cann, DoubleClick, Isobar, Mediacontacts, Ogilvy, PhD…)• Budget Management: Set, tracked and managed an annual worldwide marketing budget of £2M• People management: Recruited, trained and managed a team of 5 international marketing managers • Managed consumer campaigns (print, outdoor, web, TV) using BBC multi platforms opportunities• Coordinated SEO work stream, managed PPC campaigns internationally in multi languages• Participated in BBC Worldwide user segmentation, defined positioning and branding• Opened content distribution and syndication negotiations with external partners (Financial Times, Business week, Xing, Linkedin…) • Managed and refined online customer service for international users• Organised relevant trade events (including collaterals) and liaised with trade entities• Managed trade campaigns (print, direct mail, web) • Provided the Sales team with key support material (sales presentation, ratecard, technical specifications and case studies)• Updated existing B2B website, working on UX and content• Generated and implemented multi-country promotional campaigns (direct mail, e-mailing , press, online display, sponsorships…)• Advertisers included: Rolex, HSBC, Dell, Airbus, LandRover, Shell...

London, United Kingdom

Developed AOL advertising sales across Europe (€1M revenue from agencies, 18M users/month)• In charge of Agency Sales: Isobar, Mediaedge:cia, MPG, MediaContacts, OMD, UniversalMcCann, Starcom, Syzygy, Profero, Plan.net, Pilot, Zenith-Optimedia, Mindshare… (Agency clients: Canon, Philips, CNN, Fujitsu-Siemens…)• Answered briefs, generated new sales opportunities, formulated innovative ideas and tailor-made packages: media, sponsorships, microsites, integration, rich-media…• Provided detailed weekly forecasts and financial reporting on revenue in line with the annual target• Account managed and optimised campaigns that lead to excellent customer/partner satisfaction• People management: trained and managed a team of 2 sales executives

London, United Kingdom

Provided marketing support to AOL advertising sales across European markets (€1M revenue, 18M users/month)• Advised agencies/clients on relevant advertising placements (product, portal, thematic channels and media to best reach campaign objectives (traffic, reach, brand awareness, product launch) • Analysed strategic market reports (Forrester), consumer information data (TGI) and audience measurement reports (Comscore, Nielsen) in order to provide market intelligence and develop sales arguments• Account managed European deals for key agencies and clients (P&G, Philips, Canon, American Airlines…)• Provided business intelligence and financial modelling support for Paid Services deals• Created, launched and tracked e-mailing campaigns

Paris, France

Ran strategic marketing analysis to position AIM within the AOL product portfolio (7M AIM sessions/month)• Defined French product roadmap, coordinated mid-term European and Global roadmap• Produced market analysis, segmentation, positioning, marketing and communication

Paris, France

Launched the Optical Microfiber product into a new distribution channel (i.e opticians…) and developed 3M retail sales business for the French market: €450K Retail, €1,3M (B to B) annual turnover• Re-defined product marketing mix and adapted it to the new targeted segment• Project managed the launch across the company, including margins forecasts and onsite retail promotions

Paris, France

Controlled and advised Consumer business units (€100 million annual turnover) on how to optimise P&L

Strasbourg, France

Controlled factory costs and managed profitability for new European promotions

Executive Master’S Degree, Marketing Management

Publication: Professional thesis “How to improve the AOL Brand through the E-buzz monitoring” (2005)

Postgraduate Certificate, Business Administration

Coventry Business School

Master'S Degree, Management

DESS Administration des Entreprises

Master’S Degree, Economics

French Baccalaureate, Sciences