Thomas Dortel Email & Phone Number

London, United Kingdom

• Became in charge of RATCHET operations after Wise Yeti merged with RATCHET Films in 2015
• Ensuring business operations are running efficiently and continuously improving
• Overseeing Legal, IT, Marketing, and Finance operations and making relevant investments
• Assisting CEO in defining sustainable growth strategy, in line with market expectation
• Managing financial planning, adjusting goals and building performance dashboards
• Managing the CRM, creating an ecosystem of freelancers, partners and vendors

London, United Kingdom

• Created Web Design agency Wise Yeti from scratch
• Created websites prototypes and user journey for websites
• Project managed design and development of websites and infographics
• Answering briefs and creating pitches to generate new business
• Advised clients on digital and social strategy

London, United Kingdom

• Set up marketing strategy and implemented communication plan to raise awareness and generate registrations and usage. (JustGo Music is a privately start-up, providing a platform for electronic dance music fans and DJs)
• Defined mission and objectives (B2B and B2C awareness and registrations), set up KPIs and goals
• Created dashboard and set up reporting (daily, weekly, monthly)
• Created and planned the marketing strategy & communication plan accordingly (with 0 marketing budget)
• Defined value proposition, positioning and brand identity (with design team)
• Involved in Design, Product and User Experience/Navigation

London, United Kingdom

• Set up marketing strategy and implemented communication plan to raise awareness and generate leads (Global Dawn is a start-up, VC funded £12m, operating in the social business space)
• Defined mission and objectives (B2B awareness and lead generation) and set up KPIs, goals and dashboard
• Created and planned the marketing strategy & communication plan accordingly
• Budget Management: built and planned marketing budget over the 1st year
• People management: Managed a team of 3 (Marketing Manager, PR/comms director and Junior Designer)
• Defined positioning and brand identity (with design team)

London, United Kingdom

• Built monetisation models and monetised optimisation tests performed for the Nokia websites
• Determined metrics to measure optimisation goals in order to provide recommendations on site performance
• Built and maintained models and financial scenarios to monitor performance value of website
• Collaborated with usability/navigation experts (UX), web analysts, search specialists, designers and developers to recommend solutions to the problems identified
• Analysed online shop web analytics data (funnel analysis, exit page analysis) to evaluate potential test cases
• Created and managed online user surveys (quantitative and qualitative)

London, United Kingdom

• Provided advice to businesses about digital marketing plan and implementation
• Services include: Selecting a digital agency for SEO/PPC, Building a digital communication strategy for an online/offline business, Managing and using web analytics, Online campaign management set up and optimisation.
• Client list includes B2B and B2C organisations: Ratchet Films, LeDiet, Carleasingmadesimple.com, Livestation, EasyMed Mobile, tamzinfreeman.co.uk, frenchradiolondon

London, United Kingdom

• Built and implemented BBC.com global marketing strategy for trade and consumer: ($20M revenue in 2008-09, 50M users/month, 1BN page views/month, grew from 50M to 56M Unique Users within 2 years)
• Created, planned and implemented the marketing plan. Set up goals, defined KPIs, created dashboards, increased reach, awareness and engagement
• Selected and managed online and offline marketing and communications agencies (Zed Digital, Universal Mc Cann, DoubleClick, Isobar, Mediacontacts, Ogilvy, PhD…)
• Budget Management: Set, tracked and managed an annual worldwide marketing budget of £2M
• People management: Recruited, trained and managed a team of 5 international marketing managers
• Managed consumer campaigns (print, outdoor, web, TV) using BBC multi platforms opportunities

London, United Kingdom

• Developed AOL advertising sales across Europe (€1M revenue from agencies, 18M users/month)
• In charge of Agency Sales: Isobar, Mediaedge:cia, MPG, MediaContacts, OMD, UniversalMcCann, Starcom, Syzygy, Profero, Plan.net, Pilot, Zenith-Optimedia, Mindshare… (Agency clients: Canon, Philips, CNN, Fujitsu-Siemens…)
• Answered briefs, generated new sales opportunities, formulated innovative ideas and tailor-made packages: media, sponsorships, microsites, integration, rich-media…
• Provided detailed weekly forecasts and financial reporting on revenue in line with the annual target
• Account managed and optimised campaigns that lead to excellent customer/partner satisfaction
• People management: trained and managed a team of 2 sales executives

London, United Kingdom

• Provided marketing support to AOL advertising sales across European markets (€1M revenue, 18M users/month)
• Advised agencies/clients on relevant advertising placements (product, portal, thematic channels and media to best reach campaign objectives (traffic, reach, brand awareness, product launch)
• Analysed strategic market reports (Forrester), consumer information data (TGI) and audience measurement reports (Comscore, Nielsen) in order to provide market intelligence and develop sales arguments
• Account managed European deals for key agencies and clients (P&G, Philips, Canon, American Airlines…)
• Provided business intelligence and financial modelling support for Paid Services deals
• Created, launched and tracked e-mailing campaigns

Paris, France

• Ran strategic marketing analysis to position AIM within the AOL product portfolio (7M AIM sessions/month)
• Defined French product roadmap, coordinated mid-term European and Global roadmap
• Produced market analysis, segmentation, positioning, marketing and communication

Paris, France

• Launched the Optical Microfiber product into a new distribution channel (i.e opticians…) and developed 3M retail sales business for the French market: €450K Retail, €1,3M (B to B) annual turnover
• Re-defined product marketing mix and adapted it to the new targeted segment
• Project managed the launch across the company, including margins forecasts and onsite retail promotions

Paris, France

Controlled and advised Consumer business units (€100 million annual turnover) on how to optimise P&L

Strasbourg, France

Controlled factory costs and managed profitability for new European promotions

Executive Master’S Degree, Marketing Management

Publication: Professional thesis “How to improve the AOL Brand through the E-buzz monitoring” (2005)

Postgraduate Certificate, Business Administration

Coventry Business School

Master'S Degree, Management

DESS Administration des Entreprises

Master’S Degree, Economics

French Baccalaureate, Sciences