National Sales Manager
TRAVELALERTS.CA, Montreal, Quebec (2008 – 2010)National Sales ManagerProvided leadership and direction within sales management, and business development. Drove revenue growth and expanded the clientele using sound business acumen. Served as the primary liaison with ad copywriters and upper management while ensuring success of online advertising campaigns.Responded to request for proposals (RFP’s) with ad serving platforms including Atlas, Dart, Google Analytics, Eyereturn, and Bluestreak.Liaised with media buyers, creative team, and technical staff throughout sales process.Led efforts to maximize advertising space availability. Generated revenue from CPC text ad placements, CPM display banner ad units, and dedicated / standalone email newsletters. Worked with pay-per-search keywords for destination results.Attended conferences as well as delivered presentations and demonstrations of corporate offerings.Assisted in designing marketing collateral.KEY ACHIEVEMENTS:• Maintained full responsibility for executing cold calling initiatives, canvassing on a national basis, and closing business with 57 new accounts, which generated $800,000 in sales.• Surpassed targets and enhanced brand awareness with mainline decision-makers within Canada. • Cultivated relationships with high profile online agencies such as 180 Marketing, Colour, Cossette, Marketel, MediaVest, MMG Worldwide, Parcom Marketing, TouchePhd, TM Advertising, and Wasserman & Partners.• Achieved client retention of new accounts at 85% by delivering flawless service.• Worked with a diverse clientele such as Air Canada, Air New Zealand, Niagara Falls Tourism, Via Rail, Alberta Tourism, ITravel2000.com, Air Canada Vacations, Barbados Tourism, Volkswagen, TwinRix, Stratford Tourism, Nova Scotia Tourism, and Whistler Blackcombe.
