I am Marketing Director and Brewmaster for Calicraft: we make beverages that inspire people to challenge the status quo. Through our craft, we create communities and support sustainability - to make the world a better place.My focus is on multifaceted product development and marketing: from the consumer white space, to addressing big issues such as sustainability, to creating a new category - my goal is to make meaningful products. I believe business is better when we can work across silos: blending commerce, craft, and art together. Business and art do not need to be opposed to each other.My experience includes product design, product development, market research, packaging design, R&D, digital and social media campaigns, launching products through distribution, and launching D2C programs. I graduated from Saint Mary's College of California with a double major in Marketing and Economics and a minor in Creative Writing. I also graduated from Saint Mary's College Graduate School of Business with an MBA in entrepreneurship. I currently serve on the Saint Mary's Board of Directors.