Providing solutions to the problems that Static Electricity creates. Defining the problem and its location to aid customers in determining then supplying the best solution for static elimination with an array of efficient devices including alpha, corona, chemical, passive and dissipative.

•Directed all Sales and Revenue producing activity, Market Development and Demand Creation, and multi-level distribution of construction consumables in Far West region. •Developed and implemented advanced growth strategies, communication and budget plans leading to achievement of company goals and objectives. •Increased revenues, margin and share consistently with user based focused programs in a variety of end markets. •Grew share in declining markets by utilizing value-added selling models with team members, distributor principals and customer decision makers. •Generated incremental revenue of $1.5M in new product introductions past 36 months throughout the district enhancing share in core segments.•Earned Marketing-driven Success Factors Award for new product launch of proprietary value-added system in four key markets employing structured user tendencies model.•Compiled then integrated upgraded user-based pricing model driven through distribution, effectively maximizing internal profits while improving our position in the district. •Created consumer driven selling strategies for team implementation, consistently producing over plan performance within the district.•Installed direct to Builder specification selling model as pilot program supporting new Business Unit within the Company.•Led New Product Development selling team in creating demand for value-added, high brand consumable products, repelling lower priced generic offerings in key markets. •Developed promotional programs driven with sales team delivering $850K incremental revenue on core product line, providing share gains and positive deliverables in declining market.•Simplified distribution by expanding dealer network to reward top channel partners, resulting in additional $125K in margin dollars.•Leveraged economic justification plan supporting the creation of a West Coast outlet in Southern California, driving share gains and increased profitable revenue of $3M since 2009 inception.

•Managed Sales and Market penetration in multiple Western markets, growing share 21% in five year period. •Created then installed advanced user-based growth strategy by identifying ‘80’ potential customers and defining needs, then supplied products where users choose to purchase.•Added distribution to satisfy market demand and preference, improved just-in-time delivery while increasing inventory turns at key channels leading to market leadership position. •Won multiple Territory Leadership Awards recognizing excellence in Sales Management and overall Leadership skills, driving the business over and beyond market growth.•Guided allocation programs throughout the Far West Region to distribution channels for the purpose of delivering then maintaining a profitable supply chain solution of core consumables while minimizing conflict due to raw material shortages and availability. •Developed high level distributor growth plans jointly with customers, then executed to coordinate, support, create accountability, and exceed company annual revenue plans.•Built credibility within the organization with internal stakeholders exhibiting superior verbal and written communication skills.

•Led the roll-out of innovative, proprietary value-added fastening system to market, culminating in new product revenue of $1.5M during initial 24 months; This system has become a standard trade in the residential home and commercial buildings industries. •Developed economic justification conversion model, later expanded nationally achieving boilerplate program status within the Company. •Instructed several ITW companies’ sales and marketing teams during Demand Creation Workshops, sharing successful business growth best practices added to ITW Toolbox. •Supervised Southern California sales team consisting of 3 field sales representatives, driving growth which necessitated increasing warehouse footprint by 300% over four year period.

•Led all Revenue producing activities including sales and marketing disciplines across global markets in industry-leading Work Zone Traffic Control business. •Managed all Sales and Marketing activities of division, which grew from $8.5M to $21M. •Developed then implemented One Year and Five Year Long Range Plans, product development, budgets, growth strategies and margin management. •Recruited, hired, trained and supervised sales staff, growing to consist of five regional managers and three inside sales coordinators.•Promoted to General Sales Manager after successful stint as Territory Sales Manager.