District Sales Manager
•Directed all Sales and Revenue producing activity, Market Development and Demand Creation, and multi-level distribution of construction consumables in Far West region. •Developed and implemented advanced growth strategies, communication and budget plans leading to achievement of company goals and objectives. •Increased revenues, margin and share consistently with user based focused programs in a variety of end markets. •Grew share in declining markets by utilizing value-added selling models with team members, distributor principals and customer decision makers. •Generated incremental revenue of $1.5M in new product introductions past 36 months throughout the district enhancing share in core segments.•Earned Marketing-driven Success Factors Award for new product launch of proprietary value-added system in four key markets employing structured user tendencies model.•Compiled then integrated upgraded user-based pricing model driven through distribution, effectively maximizing internal profits while improving our position in the district. •Created consumer driven selling strategies for team implementation, consistently producing over plan performance within the district.•Installed direct to Builder specification selling model as pilot program supporting new Business Unit within the Company.•Led New Product Development selling team in creating demand for value-added, high brand consumable products, repelling lower priced generic offerings in key markets. •Developed promotional programs driven with sales team delivering $850K incremental revenue on core product line, providing share gains and positive deliverables in declining market.•Simplified distribution by expanding dealer network to reward top channel partners, resulting in additional $125K in margin dollars.•Leveraged economic justification plan supporting the creation of a West Coast outlet in Southern California, driving share gains and increased profitable revenue of $3M since 2009 inception.