Thomas Ekberg Email & Phone Number

Hong Kong Sar

Hong Kong Sar

Consults on the launch and high paced Asia expansion plan for EbbotGPT – a European market leading generative-AI chatbot tool. Assessing and steering partnership structures towards solutions and integration partners, which includes developing frameworks for affiliate/social selling models. Overseeing the piloting and scaling of the Asia start-up investment strategy.

Hong Kong Sar

In my board role with the Chamber, I oversee strategic direction, governance, and decision-making to promote business interests and strengthen ties between the Swedish and Hong Kong business communities. ⋙ Core values for this nonprofit are sustainability and innovation. We serve 100+ corporate members.

Hong Kong Sar

In my role, I was actively engaged in Global Group Management, with a specific focus on leading the Group's key strategic market to maximize sales and profits. Additionally, I held a global co-leadership position in the Strategic Pillar "Delivering Digital Commercial Leadership," where I drove the ongoing digital transformation of the business model. This involved establishing new partnerships, upskilling the workforce & community, leveraging cutting-edge digital tools, and implementing strategies to enhance sales systems and marketing capabilities through data-driven insights, personalized experiences, and an omnichannel presence.⋙ Shifted leadership to China market to stabilize operations during transition period. Steering recovery from COVID-induced slowdown. Focuses on leading key market to maximize sales and profits. Drives ongoing digital transformation of business model.

Hong Kong Sar

With a focus on sustainable growth, I led the new Asian Global Business Area, overseeing around 1,500 employees. Together, we worked towards making it the largest and most profitable segment within the Group, contributing 39% of global sales (€514M) and 51% of Group profits (€76M), with a community of over one million Members & Brand Partners. ⋙ I played a key role in also transforming the Chinese market into the most profitable market within the Group, with a robust infrastructure including 2 factories, 2 Central Distribution Centers, 6 Regional Distribution Centers, 34 Service Centers, and over 1,100 Service Points to enhance the Customer Experience for our stakeholders. ⋙During this period, I also successfully navigated the company through the complexities of the COVID-19 pandemic with a fully remote setup. Confronting unprecedented challenges and restrictions, my strategy of rapid adaptation, digital transformation, and innovative business modeling proved instrumental. ⋙Through initiatives such as digitalization, strategic outsourcing, and organizational streamlining, we achieved a remarkable 60% increase in workforce efficiency. These efforts not only reinforced our market leadership but also demonstrated our ability to adapt and respond effectively in challenging times.

Hong Kong Sar

Appointed to the Global Group Management, I returned to Asia to head Oriflame's growth markets, including the crucial role of Head of China. There, I hands-on led a successful business turnaround, achieving several years of triple-digit or high double-digit growth, escalating company revenue from €20M to €190M. Additionally, I directed substantial growth in other regions, contributing to the Business Area accounting for 38% of Group sales and 50% of Operating Profit. ⋙ Under my leadership we enhanced customer focus, digitalization and adapted the business model in Asia, especially in India, Indonesia, and China, taking it more into social selling through social media format and attracting new generation of brand partners. Our regional approach became a foundation for digitalizing and revitalizing the business model in the whole Group.⋙ I initiated the global concept of ‘Strategic Growth Drivers' which were identified as key to driving growth and profitability, aligning with the Group's global strategy. These seven growth drivers focused on strategic areas critical for gaining a competitive advantage and fueling overall growth.

Warsaw, Poland

Relocated to Warsaw to oversee Oriflame’s EMEA region, at that time the most complex and diverse region at Oriflame, consisting of 28 countries, approx. 2,000 employees, one million active brand partners, and sales of €400M. Consistently achieved the Operating Profit target each year focusing on profitable growth. Oversaw operations in new markets... Nigeria and Tunisia.⋙ Led a major restructuring project with a global team relocating to the regional EMEA office, achieving profitable growth by centralizing administrative and supply chain functions for efficiency gains, while decentralizing core activities to better meet local market needs.

Bangkok City, Thailand

Established and headed new Asia regional office in Bangkok, driving it to become the company’s fastest-growing region in both sales (achieving over 40% compounded average annual growth over a five-year period) and profits. ⋙ Expanded the region by opening new markets in Iran and Pakistan.

New Delhi, Delhi, India

Achieved turnaround of Oriflame Cosmetics’ operations in India resulting in high double-digit sales growth, record gross profits and positive operating margins.

Jakarta, Indonesia

Successfully lead the transformation of Oriflame Cosmetics Indonesia from a Euro 1.2M loss making company with 40 employees to a very profitable Euro 20M company with 150 employees.

Hong Kong Sar

In my capacity as Managing Director at Ahléns Far East, a subsidiary of Ahlens AB, Scandinavia’s largest department store chain, I successfully directed a dynamic team at a B2B trading office that provided comprehensive support to the parent company as well as external clients.

Stockholm, Stockholm County, Sweden

I was fully accountable for overseeing B2B sales and marketing activities for our products throughout the Asia region. Within this capacity, I played a crucial role in initiating and fostering partnerships with designated distributors across different countries and market segments, including SUV, Agricultural, Marine, Military, and Car Audio. By spearheading the expansion of our market reach, I effectively launched into new markets and improved brand visibility across Asia. Operating under the direct supervision of the CEO, I actively contributed to steering the company's strategic vision and fostering its growth within the region.

Hong Kong Sar

I, together with the team, led the sourcing and key procurement of merchandise including garments, accessories, and cosmetics from key factories across Asia, including Hong Kong, China, Indonesia, Bangladesh, the Philippines, Taiwan, and South Korea. This involved identifying reliable suppliers, quality control, negotiating terms and ensuring product quality and testing in compliance with H&M’s high European standards. I was also an integral part of setting up accessory department in Shanghai as well as establishing the sourcing office in Jakarta, Indonesia.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration And Management, General, Exchange Studetnt