Thomas E. Mccracken Email & Phone Number

Portland, Oregon, United States

shed rain has been the world's leading designer, engineer, and producer of umbrellas and rainwear since 1947. while the business has grown its portfolio of products and sub-brands, they've never had a dedicated copywriter. i was brought in to clearly define the brand voice, clean up messaging across brands and mediums, build copy toolkits and libraries, and write original copy for a range of print and digital collateral.

Remote

specialties include brand voice, branded content, ad concepting, web, social, email, and seo. agencies include opus agency, alder & co. factor sf, r/ga, vsa, sparkloft, hmh, grady britton, and more. brands include amazon, google, youtube, the north face, at&t, tillamook creamery, adidas, nike, dakine, gerber gear, umpqua bank, bob's red mill, reef, arc’teryx, columbia sportswear, sorel, sierra designs, and more.

Portland, Oregon

alder is a women-owned-and-led agency specializing in clean energy tech, whom i partnered with for several years, as needs dictated. working directly with the alder team and their clients, i created brand manifestos and voice guidelines; print and digital ads; video scripts; web and social copy; newsletters, blog posts, and technical white papers; and more.

San Francisco, California

factor is an end-to-end marketing and creative agency based in san francisco. i worked off and on with factor as their needs dictated over several years—covering for outages and offering additional support when the workload ramped up. i concepted and wrote copy for paid advertising, email campaigns, and web, mostly on the google and youtube account.

Chicago, Illinois

i worked with a team of creative directors, client directors, account managers, strategists, and designers, to create a new set of brand guidelines for a global (blue) cell phone carrier.

Portland, Oregon

sparkloft brought me in to cover the tillamook account while their full-time writer was on paternity leave. we concepted social media posts and mini-campaigns over a two-month period and, when their full-time writer returned, they transitioned me off of tillamook but retained me for a couple more months to help on other projects out of their portland and atlanta offices.

Portland, Oregon

as a digital copywriter for the north american brand design team, i worked with a team of writers and designers to create a range of assets. i concepted and wrote copy for promotional emails, paid search, paid social, blog posts, homepage takeovers, campaign landing pages, product descriptions, and keyword-rich seo content.

Portland, Oregon

working with the in-house marketing team at umpqua's corporate office in northwest portland, i concepted and wrote copy for promotional emails, social media posts, print ads and direct mailers, static and animated digital ads, marketing collateral, and blog posts.

Portland, Oregon

working as part of the in-house marketing team, i concepted and wrote onsite copy, promotional emails, paid social posts, and a 90-second video script, all as part of a comprehensive product launch campaign for a suite of apps.

Portland, Oregon

worked with writers, designers, developers, art directors, and creative directors to create assets for brand launches, product launches, advertising campaigns, and marketing materials. concepted and wrote copy for promotional emails, social media posts, print ads, static and animated digital ads, pre-roll and mid-roll video ads, marketing collateral pieces, and one incredibly impactful company calendar.

Portland, Oregon

as a project coordinator at liquid—working with strategy, creative, technology, and client services—i gained a uniquely holistic understanding of how to develop and execute an idea from start to finish, whether creating a one-off brochure, or building an entirely new brand.

Wausau, Wisconsin

created account portfolios and marketing communication strategies to address client needs. composed, edited, and proofread press releases, ad copy, and radio ad scripts.

Los Angeles, California

facilitated communication with internal teams, clients, and vendors. assisted with production of mock-up ads and other presentation materials.

The Pointer Newspaper

met with prospective and existing advertising clients of paper. worked with clients to identify advertising needs and budget constraints. developed marketing communication strategies to effectively meet needs. worked to develop existing advertising client relationships, and acquire new clients, to meet funding goals and content requirements for the paper.