Thomas Murray

Thomas Murray Email and Phone Number

Director of Digital Commerce at Simms Fishing Products @ Simms Fishing Products
Thomas Murray's Location
Bozeman, Montana, United States, United States
About Thomas Murray

Experienced ecommerce, T-Shaped makerter - content strategist/creator, versatile brand writer with extensive background in enterprise SEO, from technical to tactical. Valuable blend of creative chops and marketing savvy. Specialties: Ecommerce Product Management • Ecommerce merchandising • Ecommerce platform management • Digital marketing • Email Marketing • Direct to consumer web and print copywriting • SEO • Content development • Brand development and management • Information architecture • Web development • Multimedia design • Marketing strategy • Project management • Team building and leadership • Media relations • Workflow planning and coordination • Social media relationship buildingPlatforms / Competencies: Shopify, Magento, IBM Websphere Commerce, Dot Digital ESP, Klaviyo ESP, Brightedge (Enterprise SEO), YotPo, TurnTo, BazaarVoice (UGC), NOSTO (Recomendations), SearchSpring

Thomas Murray's Current Company Details
Simms Fishing Products

Simms Fishing Products

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Director of Digital Commerce at Simms Fishing Products
Thomas Murray Work Experience Details
  • Simms Fishing Products
    Director Of Digital Commerce
    Simms Fishing Products Feb 2021 - Present
    Bozeman, Mt, Us
    Lead a team of 4, driving sales to Direct and membership audiences to eight-figure revenue and double digit growth year on year. Overhauled the websites on Magento and a platform migration to Shopify+ (my third as team member, first as leader.) Oversight of revenue projection and budgeting, SEM, Email and Organic channels, reporting, merchandising and storytelling.
  • Simms Fishing Products
    Sr. Manager Ecommerce
    Simms Fishing Products Mar 2020 - Feb 2021
    Bozeman, Mt, Us
    Inspiring the world to fish, one stockingfoot at a time.
  • Simms Fishing Products
    Digital Merchandising Manager , Direct To Consumer
    Simms Fishing Products Jul 2017 - Mar 2020
    Bozeman, Mt, Us
  • Tgw.Com - The Sweetest Spot In Golf
    Content Development Manager
    Tgw.Com - The Sweetest Spot In Golf Jun 2012 - Jul 2017
    Wichita, Ks, Us
    The team is responsible for content in all channels, print, digital and social, every word influenced by conversion, search and brand imperatives. Manage SEO adaptations to front and back end of tgw.com, baseballsavings.com and soccersavings.com.Chief social strategist for all brands with emphasis on creating and curating content for our core customers to foster engagement.
  • Tgw.Com - The Sweetest Spot In Golf
    Manager, Sales Activism
    Tgw.Com - The Sweetest Spot In Golf Jul 2011 - Jun 2012
    Wichita, Ks, Us
    My team crafts every customer-facing message our users see in all channels. So what's Sales Activism? Three-legs to the stool: Sales Activists...• Internalize the customer's core values and emotions and position products as fulfilling at the emotional as well as physical level.• Understand the company’s unique story. Tell and re-tell that story consistently to build customer loyalty and brand identity.• Infuse the above mission internally, providing a values-based framework for making decisions throughout the organization.
  • Montana Creative Collaborative
    Internet Marketing Creative Services Consultant, Project Manager
    Montana Creative Collaborative Oct 2008 - Jul 2011
    • web content writer with SEO sensibility• information architect and project manager• advertising and catalog copywritter• brand omnivore (brand creation and maintenance)• marketing strategies focused on user-driven communities
  • Big Sky Interactive
    Copywriter, Seo Strategist, Information Architect
    Big Sky Interactive Jul 2008 - Jul 2011
    Freelance marketing and SEO copy services. Working with small businesses to develop and implement their web presences, coordinating designers and programmers and authoring web content.
  • Freelance
    Copywriter - Web, Catalog, Advertising
    Freelance Apr 2006 - Jul 2011
    Have worked with the incomparable Herschel Gordon Lewis who gave my copy props at a conference...I was in the audience and it made my head explode!
  • Mercury Advertising
    Account Manager
    Mercury Advertising Jan 2004 - Mar 2006
    Cultivated partnership between Mercury and account partners including Montana Office of Tourism, Big Sky Resort, Redington Fly Fishing, and the Big Sky Chamber of Commerce.
  • Orvis
    Copy Chief
    Orvis Jun 1998 - Oct 2003
    Sunderland, Vt, Us
    Led team responsible for copy in all channels for all product divisions.

Thomas Murray Skills

Copywriting E Commerce Brand Development Advertising Seo Online Marketing Marketing Strategy Social Media Graphic Design Media Relations Marketing Social Networking Leadership Facebook Brand Management Web Design Retail Direct Mail Web Marketing Competitive Analysis Search Engine Optimization

Thomas Murray Education Details

  • Bates College
    Bates College
    English
  • Antioch University New England
    Antioch University New England
    Organization & Management
  • The Art Institutes
    The Art Institutes
    Web Design

Frequently Asked Questions about Thomas Murray

What company does Thomas Murray work for?

Thomas Murray works for Simms Fishing Products

What is Thomas Murray's role at the current company?

Thomas Murray's current role is Director of Digital Commerce at Simms Fishing Products.

What is Thomas Murray's email address?

Thomas Murray's email address is de****@****hoo.com

What is Thomas Murray's direct phone number?

Thomas Murray's direct phone number is +194994*****

What schools did Thomas Murray attend?

Thomas Murray attended Bates College, Antioch University New England, The Art Institutes.

What are some of Thomas Murray's interests?

Thomas Murray has interest in Leadership, Wingshooting, Fly Fishing, Skiing, Exercise, Investing, Great Advertising, Great Brands, Reading, Donor.

What skills is Thomas Murray known for?

Thomas Murray has skills like Copywriting, E Commerce, Brand Development, Advertising, Seo, Online Marketing, Marketing Strategy, Social Media, Graphic Design, Media Relations, Marketing, Social Networking.

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