Thomas Eyskens Email & Phone Number

Antwerpen, Vlaanderen, België

At LDV United I am focusing on (Digital) Strategy & Touchpoint planning.(Digital) Strategy- Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on consumer insights- Pitching: Research, defining strategies, close collaboration with creative on concept creation and presentation to clients.Touchpoint planning- Define the optimal channels mix to reach target audiences- Create customer journeys that link several channels through remarketing, to drive maximum results- Analyse campaign reports and define conclusions and optimisations to increase performanceI work closely with copywriters, art directors, designers and client service to deliver on strategy and touchpoint plans.At LDV United, I work for clients like Christelijke Mutualiteit, Argenta, Opel, Flanders Investment & Trade, Special Olympics, Vanden Borre, Onderwijs Vlaanderen, ...

Antwerp Area, Belgium

As a secondary occupation, I assist start-ups and SME's in building a future-proof brand, gaining a strong digital presence and generating leads.

Mechelen

At Springbok my tasks are divided between Digital strategy & Performance Marketing.Digital Strategy- Brand Strategy: Building brands through storytelling, strong positioning and efficient portfolio strategy. - Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights- Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients.Performance Marketing- Social and Adwords campaigns: Designing multi-channel campaign plans, set-up and execution of campaigns and continuous optimization. - Conversion optimisation: Analysis and hypothesis formulation, running AB tests and multivariate tests in Google Optimize- Analysis and reporting: Analysis of metrics, deriving actionable insights from (campaign/website) results and reporting to clients.- Workshop: Internal and external performance marketing workshops I work closely with copywriters, art directors, designers and client service to deliver on strategy and performance campaigns.At Springbok, I work for clients like Beko, Mercedes-Benz, Athlon, Arion pet food, Bridgestone, Vanden Borre Kitchen, Chemours, Merak, TestAankoop, MobileXpense, GC Europe, ...

At Mundo Digitalis my tasks are divided between Digital strategy, Performance Marketing and Project Management.Digital Strategy- Campaign strategy: Defining campaign strategies and media strategies, based on data-driven insights- Pitching: Research, defining strategies, close collaboration with creative on concept creation and pitch to clients.- Workshop: Internal and external strategy workshops Performance Marketing (including SEO)- Social and Adwords campaigns: Designing multi-channel campaign plans, set-up and execution of campaigns and continuous optimization. - Analysis and reporting: Analysis of metrics, deriving actionable insights from (campaign/website) results and reporting to clients.- Search engine optimization: Technical and keyword analysis, SEO optimizations in content and on a technical level.- Workshop: Internal and external performance marketing workshops Project management- Websites & webshops: Planning & budgeting, project break-down, close follow-up with designers, developers and copywriters- Campaigns: Briefing, planning & budgeting of multi-channel campaigns, project break-down, close follow-up with all involved parties. - Operational work: When necessary, assist in content management and front-end development. I worked closely with external partner agencies and freelancers. Experience with Sitecore CMS, Drupal CMS, Wordpress CMS, PrestaShop, Shopify, Wix & Squarespace.At Mundo Digitalis, I worked for clients like Etex Group, Europabank, QbD, Samenlevingsopbouw Vlaanderen, Cambio, PwC, Rode Kruis Vlaanderen, Latexco, Halito, Multimasters, DIMEC, Collibra, ...

Antwerpen En Omgeving, België

As an Intern on Mundo Digitalis, I gained experience in project management and digital strategy.

Strategic planner in a pop-up agency, as part of my postgraduate study. Worked on clients like the city of Mechelen and Carrefour.

Education record

- Marketing campaign for Brewery Gentse Gruut to raise awareness and consideration. - Campaign concept, based on a strong consumer insight.

Master Of Science In De Handelswetenschappen

Subject of Master Thesis: Online store layout. There's a lot of research on techniques and best practices in offline retail channels.

Bachelor Of Science (B.S.), Handelswetenschappen

Bachelor thesis: Taurus-i NV In collaboration with a colleague, I analysed and evaluated the internal processes of an Antwerp-based.