President
CurrentFounded HaasHaus Design as a single source consulting, marketing, design, and logistics partner.• Provide analytical, financial, and broader business consulting.• Consulted on the rebranding and restructuring of Lilly Pulitzer branded stores, performed marketing data analysis and research, designed key market awareness / initial promotions campaign, architectural signage, and messaging therein. Potential campaign budget impact trimmed by more than 25 percent through… Show more Founded HaasHaus Design as a single source consulting, marketing, design, and logistics partner.• Provide analytical, financial, and broader business consulting.• Consulted on the rebranding and restructuring of Lilly Pulitzer branded stores, performed marketing data analysis and research, designed key market awareness / initial promotions campaign, architectural signage, and messaging therein. Potential campaign budget impact trimmed by more than 25 percent through communications mix reallocation.• Guided an emerging market startup (HypeBeast); managed client budgets toward campaigns, maximized ROI through measurement of communications efficiency and symbiotic partnerships, analyzed goals and needs, identified audience, market positioning, messaging, and key visuals. Realized initial YOY growth of 500 percent.• Organize and chair meetings to determine analysis points to instruct branding aligned with past campaigns.• Leverage experience with initial brand development in consulting with startup clients. Offer branding / corporate identity consulting services, and advertising / marketing management.• Partner with clients on both print and electronic media endeavors. Show less
