Thomas R. Fodé, B.Sc., Mba Email and Phone Number
My passion for life sciences has driven my career in the pharmaceutical industry for nearly 15 years, during which I had the opportunity to occupy several positions within an international company. Along this amazing journey, I've engaged with many internal and external stakeholders, enabling me to gain extensive knowledge of this dynamic and evolving industry, particularly in the areas of Sales Team Management, Marketing, Market Access, Medical Affairs, Data Analytics, Training, Regulatory & Compliance, and more.More recently, my career path has led me to a leadership position in the sales department as Regional Director for the province of Quebec, where I coach and support a team of 7 Key Account Managers. My leadership approach is rooted in empowerment and mentorship, fostering individual growth and exceptional cross-functional teamwork. As an inspirational leader of high-performing teams, I firmly believe that establishing a culture of trust and collaboration is the cornerstone of developing accomplished, engaged and successful employees.Driven by a constant desire to learn & grow, I decided to undertake a Master of Business Administration (MBA) a few years ago to enhance my management & leadership skills, complementing my scientific academic background. Being an avid learner, I’m constantly seeking opportunities for expanding my knowledge, whether it relates to diverse business domains or unrelated subjects like personal development, macroeconomics, and even the world of golf.I look forward to connecting with positive professionals who share my dedication to excellence, collaboration, and the relentless pursuit of success. Let's tee up a conversation and drive innovation together!Thomas
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Patient Affairs ManagerServier CanadaMontreal, Qc, Ca -
Regional Business Manager – InsomniaSyneos Health Commercial Solutions Dec 2023 - PresentProvince Of Quebec + OttawaMy role as a Regional Business Manager is to lead a team of hybrid & specialty representatives for the province of Quebec & the Ottawa region. Our commercial team is working in close collaboration with Idorsia Pharmaceuticals Canada and is responsible to support the launch of their new molecule in the insomnia space – QUVIVIQ® (daridorexant). -
Regional Sales Director, Hospital & SpecialtyServier Jun 2022 - Dec 2023My role as a Regional Director is to lead a team of 7 Senior Key Account Managers responsible for promoting 2 major cardiovascular brands to various hospital specialists in the province of Quebec – LIXIANA (edoxaban) & LANCORA (ivabradine)Main specialties: cardiology, neurology, internal medicine, ER physicians, hospital pharmacists.Scope of my role:✅ Coach & support a team of skilled Key Account Managers with the mission to surpass our regional sales objectives.✅ Elaborate strategic business plans to develop strong partnerships with Therapeutic Area Experts and capitalize on key business opportunities.✅ Provide a clear vision and direction to the team to focus on key priorities and ensure proper alignment with our global head office strategy.✅ Ensure a smooth transition to a new omnichannel strategy by supporting the team with the use of new digital tools & communication channels.✅ Effective human resource management to recruit & develop talents while maintaining a high level of engagement among the team.Key Achievements:🏆 I had the privilege to win multiple Sales Awards: Most Improve Region of the Year (2021-2022 & 2022-2023), Best Region of the Year (2022-2023)🏆 Our region surpassed the sales objectives for both products during my first year in the role of Regional Director.🏆 Our region maintained the highest level of growth, uplift and market share change for our main brand for 2 consecutive years.🏆 Significant improvement in the level of team engagement one year after my arrival in the position (Pulse / Gallup survey)🏆 Hired, coached and supported 3 new Key Account Managers who have become key successful players within the team. -
Senior Brand Manager - CardiologyServier Aug 2021 - Jun 2022My role as a Senior Brand Manager was to lead the national marketing strategy for 2 major cardiovascular brands in Canada – LIXIANA (edoxaban) & LANCORA (ivabradine)Scope of my role:✅ Develop strategic brand plans, communication plans, PSPs and promotional tools (digital & traditional) to support the promotion of our cardiovascular portfolio by the sales force.✅ Build and deliver engaging brand presentations to motivate the sales teams and align them with our key messages & strategic priorities.✅ Organize & lead many advisory boards & consultant meetings with different stakeholders and in many therapeutic fields.✅ Ensure efficient brand budget management through strategic planning & negotiation.✅ Marketing lead for the interactions with our external licensor partner (Daiichi Sankyo).Key Achievements:🏆 Developed & launched innovative Patient Support Programs to improve patient care and provide added value to HCPs.🏆 Enhanced cross-functional collaboration between marketing of other departments through different initiatives (market access, medical, sales, business excellence, regulatory).🏆 Developed strong & valuable partnerships with various medical associations & external partners. -
Brand Manager - CardiologyServier May 2017 - Aug 2021Scope of my role:✅ Responsible for the launch of a new major cardiovascular brand in Canada – LIXIANA (edoxaban).✅ Elaborate and implement a post-reimbursement campaign to capitalize on new market access opportunities across the different Canadian provinces.✅ Develop marketing campaign & promotional tools to position various brands in the Canadian market (LIXIANA, LANCORA, ONGLYZA/KOMBOGLYZE).✅ Organizing many successful congress sponsorships & medical conferences.✅ Management of business relations with various external agencies (promotional tools development, market research, healthcare communications, booth creation, etc.)Key Achievements:🏆 Leadership role in the development of a cross-functional initiative to enhance the collaboration between sales & marketing (SWAT Team).🏆 Consistently successful in optimizing our brand promotional budgets to maximize ROI of marketing initiatives.🏆 One of our marketing projects received the 2018 Most Innovative Campaign SKUY Award (Ontario Pharmaceutical Marketing Association) – Pepper the Robot -
Specialty Care Pharmaceutical Sales RepresentativeServier Canada Dec 2012 - Apr 2017Greater Montreal Metropolitan AreaScope of my role:✅ Launch 3 cardiovascular products over the span of one year - LIXIANA (edoxaban), LANCORA (ivabradine), VIACORAM (perindopril/amlodipine) ✅ Promote the use of Servier’s cardiovascular product portfolio to Therapeutic Areas Experts (cardiology, neurology, nephrology, internal medicine, endocrinology, emergency physicians, pharmacists)✅ Obtain Key Account formulary status for Servier cardiovascular product portfolio.✅ Develop, implement and execute a territory business plan to capitalize on business opportunities.✅ Identify speakers and manage/execute local and regional continuing medical education events.Key Achievements:🏆 I won the Servier Award of Excellence in 2015 – Top 3 hospital representatives in the country.🏆 Elected “MVP” (Most Valuable Player) by my work colleagues in 2013 & 2015.🏆 I was selected to take part in a cross-functional collaboration initiative aiming at supporting the marketing & medical departments to develop promotional tools & educational programs (FIT Team).🏆 I developed a training initiative that helped facilitate the integration of new hospital representatives. -
Primary Care Pharmaceutical Sales RepresentativeServier Canada Oct 2009 - Dec 2012Greater Montreal Metropolitan AreaScope of my role:✅ Promote the use of COVERSYL (perindopril), COVERSYL PLUS (perindopril/indapamide) and DIAMICRON MR 60 (gliclazide) to healthcare practitioners and pharmacists.✅ Launch and ensure the success of Phase IV trials and patient programs.✅ Develop, implement and execute a territory business plan to maximize the impact of the marketing budget and patient programs on sales performance.✅ Analyze monthly sales & activity reports to ensure the growth of my product portfolio.✅ Coordinate and execute continuing medical education events on a variety of topics.Key Achievements:🏆 I reached & surpassed sales objectives on a consistent basis.🏆 I developed a tool that was used by all the representatives of my division to optimize the preparation of medical visits to further product franchise growth.🏆 I was selected to act as a mentor and train new hires.🏆 I was selected to participate in a 2-day off-site leadership meeting designed to develop high-potential employees.
Thomas R. Fodé, B.Sc., Mba Education Details
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Hec MontréalGpa = 3.8 / 4.3 -
Pharmacology -
Dec In Health & Life Sciences
Frequently Asked Questions about Thomas R. Fodé, B.Sc., Mba
What company does Thomas R. Fodé, B.Sc., Mba work for?
Thomas R. Fodé, B.Sc., Mba works for Servier Canada
What is Thomas R. Fodé, B.Sc., Mba's role at the current company?
Thomas R. Fodé, B.Sc., Mba's current role is Patient Affairs Manager.
What schools did Thomas R. Fodé, B.Sc., Mba attend?
Thomas R. Fodé, B.Sc., Mba attended Hec Montréal, Université De Sherbrooke, Collège Lionel-Groulx.
Who are Thomas R. Fodé, B.Sc., Mba's colleagues?
Thomas R. Fodé, B.Sc., Mba's colleagues are Lyna Sidi, Andrew Saarti, Carol Joly, Nico Lebanier.
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