Gameplan Creative, LLC. Chicago, is a strategic branding agency is comprised of a multi-talented team of branding agency professionals with extensive creative and technical skills in graphic design, advertising, motion graphics animation, brand identity, graphic design, digital marketing, and video production. We have a long and highly successful history providing innovative creative visual identity solutions which are both memorable — and measurable. With over 50 years of brand identity management and design agency experience, we use a client-centric business model encouraging creative collaboration to drive business opportunities and stimulate revenue growth. Building Better Brands. Gameplan Creative's business focus is to:• Use Results Focused Strategy • Deliver High-End Creative Services• Create Award-Winning Solutions• Provide Client-centric InteractionFounded in 2003, Gameplan Creative provides a wide range of creative, brand, marketing and social media strategy.Creative Services include:• Brand Identity Development • Broadcast Animation• Copy and Script Writing• Environmental Design• Event Marketing• Game Presentation/Executive Producer• Graphic Design • Interactive Development• Original Programming• Social Media Strategy• Speaking Expertise• Strategic Sales and Marketing• LED + Scoreboard Motion Graphics Animation• Video Production• Web Site Design and HostingGameplan Creative has worked with major sports leagues including the: NBA, NHL, MLS, Major League Baseball, US Tennis, NCAA College Hockey, Elite Football League of India, Arena Football League, World Series of Fighting, and A-11FL Football. Chicago Blackhawks, Chicago Cubs, Chicago Fire, Charlotte Bobcats, Houston Astros, Houston Texans, New York Giants, New York Jets, New York Yankees, New York Islanders, Philadelphia Soul, Tampa Bay Rays, Washington Redskins and Princeton Tigers Athletics.

Providing a range of video production services and motion graphics animations and stills for Major League Baseballs’ jewel events including the MLB All-Star Game, MLB Postseason/World Series and World Baseball Classic events. Work under the direction of MLB Global Events, Brand Design and Partnership Activation Teams.

As Brand Development Consultant, our creative team designed a rebranded design system for the internationally respected National Polo Center. Our ongoing role includes creating environmental design, sub-branded logo facility and events marks, NPC Sunday program and print production services along with special jewel event branding for the Gauntlet of Polo and the prestigious US Open Championships.

Gameplan Creative was contracted to develop a comprehensive 2019-2020 Princeton Tigers Athletics Graphics Assets Brand System tp provide a unified "look and feel" to all 37 team sports for the prestigious Ivy League University. Our creative team provided a Tigers style guide social media and marketing managers are using for a myriad of communications. https://www.behance.net/gallery/86496353/Princeton-Tigers-2019-20-Brand-Campaign?tracking_source=projectSlider

As agency of record for the New York Islanders, Gameplan Creative collaborated with Barclays Center senior management to devise a strategic relocation plan as the team moved from Nassau Coliseum, Uniondale, NY to Barclays Center, Brooklyn, New York in October of 2015. The challenge was two-fold: one.) convince current die-hard Islanders fans who primarily reside in Nassau and Suffolk counties on Long Island (and drive and park to the games) to instead take a 40-minute train trip to Brooklyn via the Long Island Railroad and, two.) attract Brooklyn residents who are new to the sport of hockey to become Islanders season ticket holders. By the end of the Islanders first full season at Barclays Center, the team was regularly selling out the arena and the relocation to Brooklyn has been met with very positive reviews by fans and media.

Tom helped shape the Elite Football League of India (the EFLI), the new professional football league in South Asia including marketing, brand development. broadcasting, social media, league and team merchandising, game operations and game presentation. Tom's extensive league start-up background with the WNBA and D-League has provided the EFLI with a rapid ramp-up to introduce the most popular sport in the US --- to a new audience of over 1.2 billion citizens in India. http://www.efli.com/indias-opening-kickoff

As a consultant to the MLS Chicago Fire Soccer Club, I direct the club's in-match presentation at Toyota Park. Match responsibilities include implementing all presentation elements including: PA reads and announcements, on-field promotions, national anthems, half time entertainment, pre-match features, music selections and cues and overseeing the video production that runs on the main scoreboard and LED ribbon boards at Toyota Park in Bridgeview, IL. http://tinyurl.com/483p9v8Additionally, Gameplan Creative acts an extension of the Fire in-house marketing group acting as a consultant on a series of key club initiative including:• Chicago Fire Ad Campaigns• Chicago Fire Broadcast Production• Corporate and Season Ticket Sales Programs• Sponsor EnhancementsHere are a series of spots produced for the Fire:http://tinyurl.com/483p9v8http://preview.tinyurl.com/d8xgemohttp://preview.tinyurl.com/d2d8kct

As Executive Producer and Marketing Consultant for the Chicago Blackhawks, I was hired to oversee the game presentation for the NHL Original Six franchise at the United Center for two seasons including the teams' first Stanley Cup championship in 49 seasons. My extensive Blackhawks brand knowledge and passion for sports entertainment coincided perfectly as the organization experienced one of the most dramatic turnarounds in team sports history.Responsibilities included: game presentation elements, P.A. reads and announcements, between period intermission entertainment, Ice Crew dance team, entertainment features during timeouts, music selections, organ cues and goal song selections including identfying and selecting the popular "Chelsea Dagger" goal song that has become Blackhawks team anthem. http://preview.tinyurl.com/26szx6h

As Chief Creative Officer for NVU Entertainment, Inc. an award-winning leader in celebrity and sports based brand management with clients such as: Britney Spears, Aerosmith, Venus and Serena Williams and Bon Jovi, I was responsible for the creative direction of individual projects as well as creative group management of the 20-person branding, web site development and publishing agency in Chicago.

Hired by Commissioner Stern in 1990 as the NBA’s first Creative Director. Held full creative direction for League marketing, advertising and branding during the NBA’s global explosion era. In three years, built a 25-person in-house creative services team from the ground up; spearheaded long-range branding and marketing direction and oversaw execution of all NBA Special Event initiatives. Collaborated with NBA vice presidents and directors to organize and integrate branding efforts across national and regional marketing platforms to broaden fan base and elevate sponsorship value.• Creative direction for the 1992 USA Basketball Men’s “Dream Team” including all marketing, sponsorship and brand initiatives for the greatest basketball team ever assembled.• Orchestrated creation of 20 of the 30 NBA team re-branding identities, including the development of branded trademark and uniform designs, which ignited sales of licensed product and propelled revenues from $180 million in 1990 to $ 2.5 billion in 2002.• Brand architect for the launch of the WNBA, the Women’s National Basketball Association and naming and design of the original eight WNBA teams, the new Spalding ball design and the unique uniform designs for all its' teams.• Brand identity creation for the 1995 NBA Expansion Toronto Raptors and Vancouver Grizzlies, the NBA's first expansion teams since 1989.• Oversaw the launch of NBA.com in 1995. Originally a presence site, I managed to move the site into a major media component for the League during it’s merger with ESPN.com/ Starwave.com in 1996 and the implementation of all 29 NBA.com teams sites in 1997. • Was the creative director in charge of NBA’s first retail destination, The NBA Store on 5th Avenue overseeing all internal packaging, store fixturing and in-store promotions.http://www.aiga.org/the-geometries-of-sports-branding-an-interview-with-thomas-o-grady/