The Chief Data Officer at LotLinx, Inc. is accountable for building data driven analytic products that enable customers to increase sales, inventory turn, improve margin and become more efficient with marketing spend. These products are the primary revenue stream for LotLinx. As part of a team of experts that builds and applies quantitative data gathered by our /AI/ technology, my primary goal is to help customers identify where and how to price and market their inventory to achieve the greatest financial results. I am accountable for building and leading a next-generation analytics capability, supporting enterprise-wide applications of analytics and data science to drive business value, and internally, to identify sales opportunities and measure sales and financial performance.I am also a regular speaker at industry conferences and co-authored the book, “Who Sold It?” with Brian Pasch, which focuses on marketing attribution. I have spent my career accelerating corporate growth, and have extensive knowledge of product, analytics, strategy and acquisitions. LotLinx is the automotive industry’s No. 1 artificial intelligence (AI) company dedicated to empowering automotive dealers and agencies. Thousands of car dealerships across North America have successfully leveraged LotLinx’s approach to delivering purchase-ready shoppers to their websites that has enabled the company to achieve a 67% CAGR.

Wondering how your business can optimize marketing mix? As advertising choice and complexity increases, marketing managers need to upgrade their knowledge on how to refine their marketing strategy to meet the sales objectives of their business. This is why we wrote "Who Sold it?"* Understanding how consumers shop and engage online with your brand* Capturing online consumer engagement into Google Analytics* Segmenting campaigns to analyze performance* Killing last click attribution as means to measure ad performance* Embracing cross-device, multi-touch attribution models and reporting* Eliminating data silos and creating a unified view of marketing investmentsAdvising clients on how to more effectively obtain a better return on ad spend through use of analytics and attribution; Author and research advertising product performance for case studies; Advice solution providers on improving business processes and measurement of product performance; Competitive intelligence research. - Evaluated the effectiveness of location-based advertising for an OEM: Managed $250k campaign on Facebook using custom audiences collected from consumers that had visited a dealership (geo-fencing). Facebook CPC of $0.45 and $1.30 CTR were obtained with a lower cost than Search.

Responsible for leading and oversight of mid-to-long-term strategy for analytics products and development of marketing analytics capabilities across Media properties representing $2.5B in advertising spend. Analytics Products are Client Facing and Sales-Team Facing tools, portals and capabilities designed to demonstrate the value of advertising products, analyze the performance of clients’ business and help clients make decisions about how to better operate their business and improve consumer experience.Creating solutions to solve online to offline attribution and media mix modeling at scale (70M consumers/month) across 18,000 sites is a game changer for the Automotive industry.Lead and oversee development of mobile analytic application that provide real-time analytic analysis of online advertising, sales prediction, and on-the-lot attribution.Created and managed use of location based targeting of consumers for purposes of conquest advertising. Solution used geo-fenced data services pushed to Facebook custom audiences for retargeting.

Enterprise Product planning and execution across the 20 business units that make up the family of automotive companies within Cox that connect buyers and sellers in the wholesale and retail markets. * Over 45% of our sales teams showed a positive uplift in sales due to a new innovative mobile app. Launched the first real-time audience analytics platform in the industry that collects information from 30 Million Visitors a month. The system is the first to show on-the-lot attribution in real time, an Amazon like interests and competition. Technology included IOS, Mongo hosted on AWS.* The automotive retail process is rapidly changing with Connected Car and IOT. Created the product strategy roadmap for Cox Automotive for Connected Car, Location Services and Beacon and Geo-fencing technology. This led to investments in OBDII companies, Development of new businesses in the ownership experience and the use of beacons and geofences for Minority Report like targeting.* Improving the automotive shopping experience presents the biggest opportunity for OEM's and dealerships to improve profitability and consumer satisfaction. Developed the product strategy for Cox Automotive's retail experience with expected launches at NADA 2017. Research was based on over 1,000 consumer interviews and hundreds of dealer process audits. The findings were presented at JD Power and Driving Sales.* Most dealerships take 7 - 14 days to advertise a vehicle once it has been acquired at an Auction and results in poor cashflow and a longer time to sell a vehicle. The launch of Rapid Retail enabled a dealership to advertise a vehicle within 15 minutes of crossing the block with great photos and a competitive market price. Vehicles acquired on Manheim can now be advertised on AutoTrader the day of the auction and results in a reduction of time to sell a vehicle by as much as 30%.

Corporate Development within the automotive vertical that led to the acquisition of companies in search engine marketing, incentive and rebates, as well as launch of products in Audience Measurement and Behavioral Targeting.Formerly served on Adobe's advisory board and introduced two successful M&A opportunities to Adobe.

* Developed brand and product strategies through close partnership with dealer groups while consulting on advertising best practices; Establish business partnerships to enhance our core brand; Conduct product development workshops with customers; Prototype and develop industry leading prototypes and concepts; and develop business plans and forecasts. * Developed the LARGEST multi-site audience targeting and management system in the Automotive industry spanning 4,000 websites. The audience targeting system achieved $22M in revenue in the first year of operation.* Launched the first all digital and classified automotive print publication (New Orleans, AutoTrader Publications)* Developed the first e-commerce suite which will help shoppers with trade-in evaluation, loans and credit* Developed AutoTrader's first mobile websites and application; Latino brand launched in 2009; * Developed the first customer focused BI scorecards that accurately predicted pending cancellations while providing sales reps with valuable insights.

As an early founding employee of AutoTrader, established core business functions for the company that greatly positioned the company to achieve a 36% CAGR that lasted well over 10 years.Responsible for leading the product developing and product pricing system that now captures $40M/month in revenue for the brand.Responsible for establishing AutoTrader's Business Intelligence team.Responsible for implementing the first GL system and CRM systems for AutoTrader.Enterprise Architect focusing on CRM, Billing, data quality and enterprise application data

Newton Park was a sophisticated web development company primarily focused on the real estate and resort business. As CIO, Tom helped grow the business from a 10 person startup to a highly successful organization with 13 million in revenue and over 100 employees. Our design team was second to none, our development team built highly scaleable, shared components, and our solutions created highly marketable solutions for our business development team to market.

Custard Insurance is an efficiently run, high volume insurance adjustment company. The company was facing severe infrastructure issues while wanting to double the number of offices and expansion into Canada. I led the sucessful implementation of Sage Accounting, deployment of a new insurance adjustment system, and infrastructure replacement of the majority of their systems.

World-wide product development of hotel reservation system and support of all corporate systems.

Designed and built geophysical software applications