Tom Gavin Email & Phone Number

Milwaukee, Wi, Us

Racine, Wisconsin, United States

Partner with SC Johnson Professional and North America Consumer Brand (NACB) business unit marketing teams to provide public relations counsel and governance support to align marketing and communications efforts with SC Johnson corporate brand and policies.

Milwaukee, Wisconsin, United States

- Served as day-to-day client contact, providing counsel and assisting with client communications, including developing client recommendations and insight documents, timelines and coordination of routine account management materials. - Developed communication and media materials (messaging, press releases, pitch emails, backgrounders, etc.), as well as conducted media outreach to drive awareness with target audiences and ensure client objectives were met.- Monitored and analyzed audience and industry trend research, using measurement and listening tools, to inform client recommendations and communications programs. - Partnered with cross-functional teams to ensure strong execution of programs in support of clients’ business objectives.- Mentored and trained junior team members on various accounts.

Milwaukee, Wisconsin, United States

- Served as a key member of the agency’s public relations team, managing multiple projects to support broader integrated campaigns for various B2B and B2C clients. - Collaborated with teams to assist with managing daily client communications, public relations strategy development for internal and external audiences and program measurement and reporting.- Supported the development of communications materials for a wide variety of channels, including media relations programs, internal communications, executive visibility campaigns and organic social media content. - Assisted with the development of public relations program timelines and budgets as well as monthly budget reviews and client invoicing.

Greater St. Louis Area

- Supported day-to-day account management and served as client contact for various accounts, including coordinating program timelines and managing campaign components with other workstreams to ensure client objectives were met. - Assisted with the development and execution of client programs, including material development and media outreach. - Provided issues management support and counsel, including creating risk assessments and client insight documents, drafting media and key stakeholder statements and materials, monitoring and reporting coverage and managing media inquiries. - Worked closely with account leadership to develop and present campaign ideas as well as manage timelines and budgets.

Greater St. Louis Area

- Provided day-to-day support on various accounts.- Assisted with the implementation of earned media programs, securing media placements in client priority outlets.- Supported a variety of crisis and issues management needs for clients, including support for supplier, retail location-specific, product recalls, labor relations, and animal-related issues.- Mentored intern during spring/summer 2019, which included providing real-time feedback and performance reviews.

Greater St. Louis Area

- Developed and reviewed various media materials and client-ready communications.- Assisted with media relations campaigns, including material development, pitching, interview coordination and coverage reporting.- Monitored competitor and industry coverage, providing unique insights into implications for clients’ business objectives.

Greater St. Louis Area

Madison, Wisconsin Area

Hartland, Wisconsin, United States